Product Marketing Simplified
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Product Marketing Simplified
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Author : Srini Sekaran
language : en
Publisher: Srini Sekaran
Release Date : 2020-07-19
Product Marketing Simplified written by Srini Sekaran and has been published by Srini Sekaran this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-19 with Business & Economics categories.
A comprehensive guide to product marketing — from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.
Marketing Simplified
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Author : Ted J Marena
language : en
Publisher: Pro Indie Publishing
Release Date : 2021-09-01
Marketing Simplified written by Ted J Marena and has been published by Pro Indie Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-01 with Business & Economics categories.
Marketing Simplified gets right to what you need to do to market and promote your product or service. You will not find any research, university studies or theories on how to best market. There is no program you need to join. The Marketing Simplified process can be executed by you, no matter how much experience you have. Simply follow the seven steps which are based on my extensive and broad marketing and sales experience. Everything you need to do is laid out in this book. Marketing Simplified has easy to understand, proven steps that you can follow to successfully market yourself, your product or service. Whether you are a sole proprietor, part of an agency, in marketing or business development, in a small business or a multinational company, there will be ideas, suggestions and recommendations to improve your promotions. By reading Marketing Simplified, you will quickly know how to: -Set sales/marketing goals and build a plan to make it happen -Make yourself heard, move your product or service from invisible to visible -Create a comprehensive marketing campaign to increase awareness, prospects, leads and sales -Learn the steps to follow so you can organize, align and maximize your promotional efforts -Improve your marketing return on investment whether you are self employed, in a small business or part of a large corporation -Use the tools as a guide to track progress, monitor and adjust for continued growth
Marketing Simplified How I Built A Seven Figure Business And How You Can Too
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Author : Danny Decker
language : en
Publisher: Lulu.com
Release Date : 2018-11-07
Marketing Simplified How I Built A Seven Figure Business And How You Can Too written by Danny Decker and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-07 with Business & Economics categories.
Marketing is a mystery for most business owners - but it doesn't have to be. In this book, I'll show you the exact steps that I used to build a million-dollar business, from scratch, in a highly competitive industry. And more importantly, I'll show you how to do the same. Marketing is the key to growing your business, and by the time you're done with this book, you'll have your roadmap for success.
High Tech Marketing Simplified
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Author : Ted Marena
language : en
Publisher:
Release Date : 2022-09-19
High Tech Marketing Simplified written by Ted Marena and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-19 with categories.
Everything I have experienced in my extensive career in semiconductors and various technical roles is in this book. High-Tech Marketing Simplified is entirely based on my technical background, extensive marketing and sales experience. This book provides specific details for technology products and expands upon the 7 steps I defined in my previous book, Marketing Simplified: An experience based step-by-step guide to grow sales. I've written this book to share the additional details required for technical and semiconductor marketing and business development. More than just a guide on how to execute a technical product promotional campaign, High-Tech Marketing Simplified encompasses marketing activities from product inception to customer sales and support.
Loved
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Author : Martina Lauchengco
language : en
Publisher: John Wiley & Sons
Release Date : 2022-04-12
Loved written by Martina Lauchengco and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-12 with Business & Economics categories.
Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.
Product Management Simplified
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Author : Gurucharan Raghunathan, Lokesh Kannaiyan
language : en
Publisher: Notion Press
Release Date : 2022-01-06
Product Management Simplified written by Gurucharan Raghunathan, Lokesh Kannaiyan and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-06 with Business & Economics categories.
More than 80% of the PMs are not having clarity on the right resources to become a PM • Nearly 50% of the PMs are taking more than 12 months to gain awareness of the different roles and responsibilities of a PM • Nearly 60% of the PMs are taking more than 6 months to learn the fundamental concepts of a PM This book is crafted with the step-by-step procedure, case studies and proven methods to get your product management basics right. This book also provides a structured approach to transition into product management from diverse disciplines such as engineering, project management, sales, marketing and customer support. Testimonials Product Management Simplified is a great starting guide for an aspiring Product Manager. Laid out in a very illustrative and easy to read manner, the book does a very good job of hand holding the reader through the various nuances and techniques of product management… - Raghu Ramanujam, Director of Product Management, Flipkart Experienced PMs can get benefitted by connecting all the dots by leveraging comprehensive coverage of Product Management fundamentals and relevant frameworks.. – Javed Beg, Director of Product Management, Oracle I highly recommend this book to anyone who is exploring product management as a career choice or anyone who wants to move to the next level in their PM journey... – Dinesh V, VP Product Management, OrangeScape ...Guru and Lokesh have laid out the steps to effective and successful Product Management through insightful data, lucid representation and witty presentation... - Arks Srinivas, President, Career Launcher Educate Ltd.
Product Marketing Debunked
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Author : Yasmeen Turayhi
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-08-30
Product Marketing Debunked written by Yasmeen Turayhi and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-30 with categories.
Many entrepreneurs and companies struggle with taking an idea and delivering their product in the marketplace. Product Marketing Debunked provides a window into taking unformed concepts and ideas - and creating a proper strategy and go-to-market plan for commercializing a product. The go-to-market framework shared in the book can be applied to a number of products, verticals, and industries. While this book is most useful for the Business to Business (B2B) world, it can also be applied to Business to Consumer (B2C) companies as well. You can use the framework as a starting point and add and remove things that make more sense for your industry and growth stage. The book includes a go-to-market checklist and other tested frameworks that every company or entrepreneur should use before launching a product.
42 Rules Of Product Marketing
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Author : Phil Burton
language : en
Publisher: Happy About
Release Date : 2012
42 Rules Of Product Marketing written by Phil Burton and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Annotation A collection of product marketing wisdom and insights from 42 experts from around the world exposes readers to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets.
The Product Marketing Manager
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Author : Lucas Weber
language : en
Publisher:
Release Date : 2017-10-24
The Product Marketing Manager written by Lucas Weber and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-24 with categories.
The Product Marketing Manager plays the crucial role of defining the positioning, messaging, and unique selling proposition of a product or product line. This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches.This book is a must-have for anyone who works as, or with, a Product Marketing Manager. It not only explains the role but focuses on practical applications of the information presented and ties everything together with entertaining life lessons and anecdotes collected through years of experience by the author as well as interviews with his colleagues and other industry experts.If you are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification, already have many years of experience in the role and are looking for new inspiration and ideas, or are interested in learning what a Product Marketing Manager colleague of yours is responsible for within your organization, this book is for you.
The Guru Of Marketing
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Author : Jay Nayar
language : en
Publisher: AuthorHouse
Release Date : 2013
The Guru Of Marketing written by Jay Nayar and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
This is a book simplifying market. In a world of standardized products, differentiation is on the basis of your service. This book targets to rethink customer service from a customer perspective.