Product Packaging As Tool To Demand A Price Premium Does Packaging Enhance Consumers Value Perception To Justify A Price Premium
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Product Packaging As Tool To Demand A Price Premium Does Packaging Enhance Consumers Value Perception To Justify A Price Premium
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Author : Christoph Breetz
language : en
Publisher: diplom.de
Release Date : 2014-03-01
Product Packaging As Tool To Demand A Price Premium Does Packaging Enhance Consumers Value Perception To Justify A Price Premium written by Christoph Breetz and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-01 with Business & Economics categories.
This study addresses the question of the impact of packaging to demand a price premium leveraging the example of retailer brand premium products in the food segment in Germany. Product tiering is a pricing structure that is commonly used by producers, in which consumers are segmented by willingness to pay for specific (added) product benefits. This is a way of maximizing utility for both consumers and producers, and is commonly already leveraged by producers of branded products, but lately also by retailer brands, especially to enable growth outside the value tier. This research uses a survey across grocery purchase decision makers in Germany to identify the relationship of packaging and willingness to pay across a sample of retailer brand Tier 1, Tier 2 and Tier 3 products as well as a branded product in four different grocery categories. The intent is to answer whether i) packaging currently justifies the premium price of retailer brand tier 1 products compared to other product tiers, ii) packaging justifies the tier 1 retailer brand price premium, and iii) demographics influence the willingness to pay a premium price.
Product Packaging As Tool To Demand A Price Premium Does Packaging Enhance Consumers Value Perception To Justify A Price Premium
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Author : Christoph Breetz
language : en
Publisher: Anchor Academic Publishing (aap_verlag)
Release Date : 2014-03
Product Packaging As Tool To Demand A Price Premium Does Packaging Enhance Consumers Value Perception To Justify A Price Premium written by Christoph Breetz and has been published by Anchor Academic Publishing (aap_verlag) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03 with Business & Economics categories.
This study addresses the question of the impact of packaging to demand a price premium leveraging the example of retailer brand premium products in the food segment in Germany. Product tiering is a pricing structure that is commonly used by producers, in which consumers are segmented by willingness to pay for specific (added) product benefits. This is a way of maximizing utility for both consumers and producers, and is commonly already leveraged by producers of branded products, but lately also by retailer brands, especially to enable growth outside the value tier. This research uses a survey across grocery purchase decision makers in Germany to identify the relationship of packaging and willingness to pay across a sample of retailer brand Tier 1, Tier 2 and Tier 3 products as well as a branded product in four different grocery categories. The intent is to answer whether i) packaging currently justifies the premium price of retailer brand tier 1 products compared to other product tiers, ii) packaging justifies the tier 1 retailer brand price premium, and iii) demographics influence the willingness to pay a premium price.
Consumer Packaging Strategy
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Author : Huda Khan
language : en
Publisher: Taylor & Francis
Release Date : 2022-08-18
Consumer Packaging Strategy written by Huda Khan and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-18 with Design categories.
The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.
Managing Customer Value
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Author : Dilip Soman
language : en
Publisher: World Scientific Publishing Company
Release Date : 2009-10-20
Managing Customer Value written by Dilip Soman and has been published by World Scientific Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-20 with Business & Economics categories.
How do you take individuals who have never done business with your organization and work on them till some of them eventually become the best possible customers that you have? How do you decide how much to spend on various marketing tactics? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start — what tools do you use — what heuristics are useful in making these decisions? This book attempts to answer questions such as these. The one-sentence summary of the answer, though, is simple — hold the individuals hands and walk them through a value chain, one stage at a time. This book is written for an advanced student of business, as well as for the practicing manager, and presents an integrated view of the marketing function. In particular, it focuses on all the activities that a firm engages in to create and manage value, and not just the customer-facing activities. In that sense, it links the traditional views of customer value with the finance, accounting, human resources, organizational behaviour, information technology and operations functions. The content is meant to be prescriptive — it describes a process for value creation and management, yet analytical; theoretical, yet empirically driven. It urges the reader to think about the customer value function to be organized along activities that the firm would like the customers to engage in, not activities that the firm engages in. It presents a framework that is not only conceptually driven but also has a sound mathematical basis.
Creating Value Through Packaging
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Author : Jim Peters
language : en
Publisher: DEStech Publications, Inc
Release Date : 2013
Creating Value Through Packaging written by Jim Peters and has been published by DEStech Publications, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
This book fills a deep need in the packaging industry - a methodical guide to managing packaging that also demonstrates how packaging, considered in a total context, benefits all phases of a business and its customers. Starting from the premise that packaging is implicated in a network of material, social, economic and psychological factors, the book offers a comprehensive strategy highlighting packaging's value-adding roles in creating successful products and enhancing the experience of customers - B2B as well as consumers. But the book's practical applications are deeper. By illuminating the multiple relationships of packaging to organizations and cultural trends and linking them to one another and to business drivers, the book offers a useful new way to think about packaging, one that includes and goes beyond cost analysis to demonstrate how packaging is a corporate asset needed to innovate and increase profits. Methods in the book are shown to apply to a wide range of choices managers must make.The book covers all the standard operating procedures of packaging development, which, along with numerous flow charts, formulas and graphics, are designed to improve operations, planning, and sales.
Bulletin Of The Atomic Scientists
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Author :
language : en
Publisher:
Release Date : 1971-09
Bulletin Of The Atomic Scientists written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971-09 with categories.
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
The Marketing Book
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Author : Michael John Baker
language : en
Publisher: Routledge
Release Date : 2008
The Marketing Book written by Michael John Baker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Taking into account the emergence of new subjects and authorities, the editors have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer.
Journal Of Computer Resource Management
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Author :
language : en
Publisher:
Release Date : 2002
Journal Of Computer Resource Management written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Electronic digital computers categories.
Designing And Managing The Supply Chain
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Author : David Simchi-Levi
language : en
Publisher: McGraw Hill Professional
Release Date : 2003
Designing And Managing The Supply Chain written by David Simchi-Levi and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Introduction to Supply Chain Management - Logistics Network Configuration - Inventory Management and Risk Pooling - The Value of Information - Supply chain integration - Strategic Alliances - Procurement and outsourcing strategies - International Issues in Supply Chain Management - Coordinated Product and Supply Chain Design - Customer Value and Supply Chain Management - Information technology for supply chain management - Decision-support systems for supply chain management.
Multisensory Packaging
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Author : Carlos Velasco
language : en
Publisher: Springer
Release Date : 2018-11-28
Multisensory Packaging written by Carlos Velasco and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-28 with Business & Economics categories.
This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.