Professional Football Clubs The Internationalisation Of Borussia Dortmund Gmbh Co Kgaa
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Professional Football Clubs The Internationalisation Of Borussia Dortmund Gmbh Co Kgaa
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Author : Christian Weißkopf
language : en
Publisher: GRIN Verlag
Release Date : 2022-03-09
Professional Football Clubs The Internationalisation Of Borussia Dortmund Gmbh Co Kgaa written by Christian Weißkopf and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-09 with Business & Economics categories.
Bachelor Thesis from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3-1,7, University of Applied Sciences Dortmund, language: English, abstract: Football has long been the most popular sport in the world, regardless of whether it is played actively or as a passive participant as a spectator or fan. However, the importance of football is also increasing economically. In Germany alone, the "professional football system has grown faster than most industries and about ten times faster than Germany as a whole, with real annual growth of 6.1 percent since 2008". The reason for this development is the constantly increasing competition between the clubs. The peculiarity of the so-called hyperactivity in sport and especially in football and the resulting incentive to overinvest leads to an increasing tendency towards commercialization. The clubs are increasingly countering the near saturation of the European home markets with a systematic expansion of their business activities into, for them, new international markets. The fundamental potential of internationalization faces challenges and questions of strategy development and implementation on the management side. Starting with the fundamental decision to start cross-border activities, through the choice of market entry and market development forms, to the effects on the overall corporate strategy and possible adjustments to the organizational structure. This work is therefore dedicated to the question of how far strategic approaches, especially from the areas of strategic and international management, are already being used in practice. It is examined which established concepts and theories could be part of a possible strategy development process and, following on from this, which possible adjustments to the special features of professional football clubs are necessary. The goal is to work out and show the management tasks, challenges and focal points as examples, in order to then present individual levels and issues in the analysis and strategy development process from the management's point of view.
The Internationalization Of Professional Football Clubs Potential Markets And The Brand Personality Of Borussia Dortmund
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Author : Christian Weißkopf
language : en
Publisher:
Release Date : 2020-05-05
The Internationalization Of Professional Football Clubs Potential Markets And The Brand Personality Of Borussia Dortmund written by Christian Weißkopf and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-05 with categories.
Master's Thesis from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Dortmund, language: English, abstract: The ongoing professionalization and commercialization of football, as the logical consequence of the constantly increasing financing need of today's football clubs, constitutes a topic of high interest within the current media landscape and society. This phenomenon is especially valid for the leading clubs of the "big five" European football leagues. Considering that further growth opportunities in their respective domestic, mainly saturated markets are limited, most of these clubs strengthened their efforts of expanding their business activities into new foreign markets in recent years. In this context, it seems that the assessment and selection of potential foreign markets are mainly based on the potential fanbase which causes a situation in which the internationalization path of leading European football clubs appears to be relatively similar and mapped out to a large degree. Due to this fact and the non-perceptibility of a systematical assessment and selection procedure, this thesis examined the attractivity of current and prospective markets by means of deductive analysis. The results confirmed the general assumption of the high importance of socio-economic conditions as a significant determining factor for assessing the attractivity of prospective new foreign markets. Based on these findings, the thesis provides a ranking of the top non-UEFA member markets which could demonstrate deviations between the actual target markets of European football clubs and the results of the ranking. Furthermore, as the internationalization of a professional football club implies also the extension of a club's brand management and marketing activities, the thesis contains an empirical study on the perception of the brand "Borussia Dortmund" within international markets. In accordance
Analysis Of Strategic Success Factors In The Internationalization Process Of Professional German Football Clubs
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Author : Henning Wenzel
language : en
Publisher: GRIN Verlag
Release Date : 2016-02-18
Analysis Of Strategic Success Factors In The Internationalization Process Of Professional German Football Clubs written by Henning Wenzel and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-18 with Sports & Recreation categories.
Master's Thesis from the year 2015 in the subject Sport - Sport Economics, Sport Management, grade: 1,5, University of applied sciences, Cologne, language: English, abstract: This thesis aims to analyse professional German football clubs and their strategic approaches while internationalizing, providing a profound insight into the topic: “Analysis of strategic success factors in the internationalization process of professional German football clubs”. The primary research question of this work is why, where and when professional German football clubs are entering foreign markets and which strategic processes have to be considered during the internationalization process, furthermore, which are successful? In addition, this study strives toward a better understanding of internationalization strategies of professional German football clubs analysing how they are internally structured as well as which internal and external factors could influence the internationalization? In order to evaluate the different strategic approaches “strategy profiles” for selected clubs are going to be considered based on structured quantitative interviews and compared as case studies. In this thesis, the research focuses on selected German Bundesliga clubs. Due to their financially weaker situation and lack of international importance, clubs from the Bundesliga 2 will not be considered. The mentioned selected clubs are Borussia Dortmund GmbH & Co. KGaA, FC Gelsenkirchen-Schalke 04 e.V. and VfL Wolfsburg-Fußball GmbH. In addition, in order to analyse the collaboration between the clubs and the German Football Association (DFL Deutsche Fußball Liga GmbH), the relationship between the clubs and the DFL will be examined. For the structured interviews with experts the author of this thesis developed an interviewer administered questionnaire guiding through the different interviews. Each interviewed expert was asked to respond to the same set of questions in a predetermined order. Trying to build a broad opinion profile and to create a better possibility of comparison at a uniform level, interviews with experts from the recently most successful and aspiring German Bundesliga clubs were conducted (Alexander Jobst, Thomas Röttgermann, Benedikt Scholz). Additionally, to analyse the interdependence between the clubs and the DFL an interview with the CEO of the DFL (Christian Seifert) was conducted. Due to the financially weaker situation and lack of international importance, clubs from the Bundesliga 2 were not considered.
The Internationalisation Of Football Clubs Analysis Of Rasenballsport Leipzig S Marketing Possibilities In Southeast Asia And Recommendations
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Author : David Mariot
language : en
Publisher: GRIN Verlag
Release Date : 2019-10-09
The Internationalisation Of Football Clubs Analysis Of Rasenballsport Leipzig S Marketing Possibilities In Southeast Asia And Recommendations written by David Mariot and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-09 with Sports & Recreation categories.
Bachelor Thesis from the year 2017 in the subject Health - Sport - Sport Economics, Sport Management, grade: 2,0, Pforzheim University, language: English, abstract: The competition between professional football clubs is increasing both on a national as well as on an international level. Clubs do not only experience pressure for sporting success but also for economic profitability. As sporting success can hardly be planned, the club’s financial well-being needs to be ensured independently from results on the pitch. The rationale seems obvious, a club’s higher popularity among fans leads to higher revenues. Football is the most popular sport in the world and almost half of the world’s population is interested in the sport. With this in mind, it seems naive or even negligent that the majority of professional German football clubs keep on serving the national market only. Sounding like a repeated appeal, Karl-Heinz Rummenigge, CEO of the most internationalised German football club FC Bayern Munich, describes internationalisation as “without any alternative“. He continues by explaining “without growth on the international markets, you risk the sporting competitiveness“. With a population of over 600 Million people and a high enthusiasm for football, Southeast Asia invites football clubs to start their internationalisation in the region. Hence only a structured approach and a thoughtful strategy are required to finally and successfully enter these promising markets.
Die Internationalisierung Professioneller Fu Ballclubs Die Borussia Dortmund Gmbh Co Kgaa
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Author : Christian Weißkopf
language : de
Publisher:
Release Date : 2018-09-21
Die Internationalisierung Professioneller Fu Ballclubs Die Borussia Dortmund Gmbh Co Kgaa written by Christian Weißkopf and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-21 with categories.
Bachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0 -1,7, Fachhochschule Dortmund, Sprache: Deutsch, Abstract: Der Fußball ist bereits seit langem die populärste Sportart der Welt, egal ob bei der aktiven Ausübung oder der passiven Teilnahme als Zuschauer und Fan. Doch auch wirtschaftlich nimmt die Bedeutung des Fußballs immer weiter zu. Allein in Deutschland ist das "System Profifußball mit einem realen Wachstum von jährlich 6,1 Prozent seit 2008 schneller gewachsen als die meisten Industrien und etwa zehnmal so schnell wie Deutschland insgesamt." Grund für diese Entwicklung ist der stetig steigende Wettbewerb der Clubs untereinander. Die Besonderheit der sogenannten Hyperaktivität im Sport und speziell im Fußball und dem daraus resultierenden Anreiz zu Überinvestitionen, führt zu einer steigenden Tendenz der Kommerzialisierung. Der annähernden Sättigung der europäischen Heimatmärkte, begegnen die Clubs dabei zunehmend mit einer systematischen Ausdehnung ihrer Geschäftstätigkeiten auf, für sie, neue internationale Märkte. Den grundsätzlichen Potenzialen der Internationalisierung, stehen auf Seiten des Managements, Herausforderungen und Fragen der Strategieentwicklung und -implementierung gegenüber. Angefangen von der grundsätzlichen Entscheidung der Aufnahme grenzüberschreitender Aktivitäten, über die Wahl der Markteintritts- und Marktbearbeitungsformen bis hin zu Auswirkungen auf die Gesamtunternehmensstrategie und möglichen Anpassungen der Organisationsstruktur. Diese Arbeit widmet sich daher der Frage, in wie weit strategische Ansätze, speziell aus den Bereichen des strategischen und internationalen Managements, in der Praxis bereits Anwendung finden. Es wird untersucht, welche etablierten Konzepte und Theorien Bestandteil eines etwaigen Strategieentwicklungsprozesses sein könnten und, daran anknüpfend, welche möglichen Anpassungen an die Besonderheiten professioneller Fußballclubs notwendig sind. Da
The Internationalisation Of Football Clubs Analysis Of Rasenballsport Leipzig S Marketing Possibilities In Southeast Asia And Recommendations
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Author : David Mariot
language : en
Publisher:
Release Date : 2019-08-15
The Internationalisation Of Football Clubs Analysis Of Rasenballsport Leipzig S Marketing Possibilities In Southeast Asia And Recommendations written by David Mariot and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-15 with categories.
The Integrity Of The Game And Shareholdings In European Football Clubs
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Author : Marc Peterson
language : en
Publisher: GRIN Verlag
Release Date : 2009-09-22
The Integrity Of The Game And Shareholdings In European Football Clubs written by Marc Peterson and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-22 with Law categories.
Master's Thesis from the year 2009 in the subject Law - Civil / Private, Trade, Anti Trust Law, Business Law, grade: gut, Tilburg University (Faculty of Law), course: International Business Law, language: English, abstract: The ENIC judgement of the Court of Arbitration for Sports clarified in 1999 that the UEFA regulations on multi-club ownership are necessary to maintain the integrity of football, in particular, the authenticity of results. Under the UEFA regulations, controlling interests in more than one club participating in a UEFA club competition are prohibited. However, it is not only multi-club ownership that may influence the so-called integrity of the game. Investments of clubs in other clubs (cross ownership) and shareholdings of “club-involved” persons in a club different from their own also raise issues. The following paper therefore examines the current regulations on those shareholdings for UEFA competitions (Champions’ League and Europa League) and for national leagues in England, Spain, and Germany. The analysis provides a detailed overview of how the game’s integrity is protected and shows whether improvements seem necessary.
International Business And Tourism
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Author : Tim Coles
language : en
Publisher: Routledge
Release Date : 2008-03-10
International Business And Tourism written by Tim Coles and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-10 with Business & Economics categories.
Whether its bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary gl
Ageing In Europe Supporting Policies For An Inclusive Society
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Author : Axel Börsch-Supan
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2015-10-16
Ageing In Europe Supporting Policies For An Inclusive Society written by Axel Börsch-Supan and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-16 with Philosophy categories.
SHARE is an international survey designed to answer the societal challenges that face us due to rapid population ageing. How do we Europeans age? How will we do economically, socially and healthwise? How are these domains interrelated? The authors of this multidisciplinary book have taken a further big step towards answering these questions based on the recent SHARE data in order to support policies for an inclusive society.
The Made In Germany Champion Brands
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Author : Ugesh A. Joseph
language : en
Publisher: Routledge
Release Date : 2016-03-09
The Made In Germany Champion Brands written by Ugesh A. Joseph and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-09 with Business & Economics categories.
Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.