Professional Search Engine Optimization With Php
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Professional Search Engine Optimization With Php
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Author : Cristian Darie
language : en
Publisher: John Wiley & Sons
Release Date : 2007-04-18
Professional Search Engine Optimization With Php written by Cristian Darie and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-18 with Computers categories.
Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.
Beginning Php And Mysql E Commerce
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Author : Cristian Darie
language : en
Publisher: Apress
Release Date : 2008-02-25
Beginning Php And Mysql E Commerce written by Cristian Darie and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-25 with Computers categories.
Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition covers every step of the design and building process involved in creating powerful, extendable e–commerce web sites. Based around a real–world example involving a web site selling t–shirts, you’ll learn how to create and manage a product catalog, build and integrate a shopping cart, and process customer accounts and PayPal/credit card transactions. With the e–commerce framework in place, authors Emilian Balanescu and Cristian Darie show you how to integrate advanced features sure to set your web site apart from the competition. You’ll learn how to expand your catalog using Amazon Web Services, optimize the web site for the search engines, and take advantage of Ajax to build an even more user–friendly shopping cart. Other highlights: The authors show you how to build a complex, extendable e–commerce web site using sound development practices This second edition has been updated to take advantage of a more flexible templating system, and new chapters cover Ajax integration and search engine optimization The text goes beyond basic product and customer management, showing you how to integrate product reviews, process payments using both credit cards and PayPal, and expand your web site catalog using third–party services such as Amazons affiliate program What you’ll learn Build an extensible e–commerce web site using sound development techniques Increase sales through proven techniques such as cross–selling, upselling, and enhancing customer service offerings Expand your product and service offerings by integrating with reseller programs such as Amazon Affiliates via XML web services Take advantage of search engine optimization techniques to make your web site more easy to find Who this book is for This book was written for individuals seeking to build e–commerce web sites using the PHP language and MySQL database.
The Social Media Bible
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Author : Lon Safko
language : en
Publisher: John Wiley & Sons
Release Date : 2010-10-01
The Social Media Bible written by Lon Safko and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-01 with Business & Economics categories.
The bestselling bible for social media is now completely revised and updated! The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends. Covers all major new software applications, including features and benefits, in detail Lists more than 120 companies integral to the social media industry with updated data, products, services, and links Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan Includes dozens of social media ROI case studies Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.
Search Engine Optimization
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Author : Kristopher B. Jones
language : en
Publisher: John Wiley and Sons
Release Date : 2011-01-13
Search Engine Optimization written by Kristopher B. Jones and has been published by John Wiley and Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-13 with Computers categories.
A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides. Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search-engine marketing principles such as keyword generation, on-site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more. Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search-engine marketing Offers you a strong foundation for developing successful SEO strategies Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition captures the immense potential of SEO and delivers it to you in a visually understandable way.
Microsoft Ajax Library Essentials
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Author : Bogdan Brinzarea
language : en
Publisher: Packt Publishing Ltd
Release Date : 2007-07-30
Microsoft Ajax Library Essentials written by Bogdan Brinzarea and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-30 with Computers categories.
A practical tutorial to enhancing the user experience of your ASP.NET web applications with the final release of the Microsoft AJAX Library.
Encyclopedia Of Library And Information Sciences
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Author : John D. McDonald
language : en
Publisher: CRC Press
Release Date : 2017-03-15
Encyclopedia Of Library And Information Sciences written by John D. McDonald and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-15 with Computers categories.
The Encyclopedia of Library and Information Sciences, comprising of seven volumes, now in its fourth edition, compiles the contributions of major researchers and practitioners and explores the cultural institutions of more than 30 countries. This major reference presents over 550 entries extensively reviewed for accuracy in seven print volumes or online. The new fourth edition, which includes 55 new entires and 60 revised entries, continues to reflect the growing convergence among the disciplines that influence information and the cultural record, with coverage of the latest topics as well as classic articles of historical and theoretical importance.
Consumer Behavior Organizational Development And Electronic Commerce Emerging Issues For Advancing Modern Socioeconomies
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Author : Khosrow-Pour, D.B.A., Mehdi
language : en
Publisher: IGI Global
Release Date : 2008-12-31
Consumer Behavior Organizational Development And Electronic Commerce Emerging Issues For Advancing Modern Socioeconomies written by Khosrow-Pour, D.B.A., Mehdi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-31 with Computers categories.
"This book offers readers a one-stop resource for contemporary issues, developments, and influences in e-commerce"--Provided by publisher.
Search Engine Optimization Bible
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Author : Jerri L. Ledford
language : en
Publisher: John Wiley & Sons
Release Date : 2015-03-23
Search Engine Optimization Bible written by Jerri L. Ledford and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-23 with Computers categories.
Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more. Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.
Professional Search Engine Optimization With Asp Net
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Author : Cristian Darie
language : en
Publisher: John Wiley & Sons
Release Date : 2007-09-04
Professional Search Engine Optimization With Asp Net written by Cristian Darie and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-04 with Computers categories.
Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels. Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. What you will learn from this book Understand the criteria that influence search engine rankings Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET Use HTTP Headers to properly indicate the status of web documents Create optimized content and cope with duplicate content effectively Avoid being the victim of black hat SEO techniques Understand and implement geo-targeting and cloaking Use site maps effectively—for users as well as search engines SEO enhancements that can easily be applied to an existing web site Build a search engine–friendly e-commerce catalog Who this book is for This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing. Enhance Your Knowledge Advance Your Career Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
Career Building Through Using Search Engine Optimization Techniques
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Author : Anastasia Suen
language : en
Publisher: The Rosen Publishing Group, Inc
Release Date : 2013-12-15
Career Building Through Using Search Engine Optimization Techniques written by Anastasia Suen and has been published by The Rosen Publishing Group, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-15 with Juvenile Nonfiction categories.
With companies turning to the Internet to help them grow their business, individual web pages can often get lost in the shuffle. One solution that many companies use is search engine optimization. With the help of SEO, businesses can grow and become more successful by bringing in more customers using search engines to help make their sites more accessible. This volume contains all the information a business owner or future business owner needs to optimize his or her business using search engine optimization.