Profitable Direct Marketing For Small Business
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Profitable Direct Marketing For Small Business
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Author : Frank Trent
language : en
Publisher:
Release Date : 2002
Profitable Direct Marketing For Small Business written by Frank Trent and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
Response
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Author : Lois K. Geller
language : en
Publisher: Oxford University Press
Release Date : 2002-11-01
Response written by Lois K. Geller and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-01 with Business & Economics categories.
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.
No B S Direct Marketing
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Author : Dan S. Kennedy
language : en
Publisher: Entrepreneur Press
Release Date : 2013-04-01
No B S Direct Marketing written by Dan S. Kennedy and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-01 with Business & Economics categories.
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Business To Business Internet Marketing
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Author : Barry Silverstein
language : en
Publisher: Maximum Press (FL)
Release Date : 2001
Business To Business Internet Marketing written by Barry Silverstein and has been published by Maximum Press (FL) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Industrial marketing categories.
Specific examples and illustrative case studies show marketers how to enhance the business-to-business segment of direct marketing through the Internet and take full advantage of this new, more powerful form of interactive marketing. Included are strategies and tactics for enhancing lead generation, event marketing, fulfillment, order generation and customer relationship programs. 20 line drawings, 20 tables.
No B S Direct Marketing
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Author : Dan Kennedy
language : en
Publisher: Entrepreneur Press
Release Date : 2013-04-01
No B S Direct Marketing written by Dan Kennedy and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-01 with Business & Economics categories.
This new edition re-affirms the essential fundamentals originally revealed by Kennedy and adds vital updates and revisions, incorporating the newest media and marketing methods. Kennedy adds three new chapters expanding on key direct marketing strategies, and new case history examples and samples from new guest contributors-each with extraordinary, current successKennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan - from marketing master Kennedy - delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
Social Media And Small Business Marketing
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Author : Stephen Wilson
language : en
Publisher: Sell Photos on IStockphoto
Release Date : 2010-12-15
Social Media And Small Business Marketing written by Stephen Wilson and has been published by Sell Photos on IStockphoto this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-15 with Business & Economics categories.
How to use social media marketing to make your business more profitable and measure your results. Find your best customers in your market through this easy to follow, step by step process.
No B S Direct Marketing
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Author : Dan S. Kennedy
language : en
Publisher: Entrepreneur Press
Release Date : 2024-05-21
No B S Direct Marketing written by Dan S. Kennedy and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-21 with Business & Economics categories.
The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business. In this updated and revised edition of No B.S. Direct Marketing, Dan builds on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media. Strategies in the book are illustrated by updated case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
How To Make Maximum Money With Minimum Customers
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Author : Craig Garber
language : en
Publisher: Craig Garber
Release Date : 2011-05
How To Make Maximum Money With Minimum Customers written by Craig Garber and has been published by Craig Garber this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05 with Business & Economics categories.
"If you are passionate about marketing, selling, or making money in business, then this is the most exciting and important book you will ever read? the strategies inside are easy to use, even if you feel "awkward" when it comes to selling and marketing - and everything is delivered in plain and simple English"--Back cover.
Ultimate Guide To Direct Marketing
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Author : Al Lautenslager
language : en
Publisher: Entrepreneur Press
Release Date : 2005-10-04
Ultimate Guide To Direct Marketing written by Al Lautenslager and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-04 with Business & Economics categories.
Deliver the right message to the right target for the best results. Americans spend over $528 billion annually in response to direct-mail marketing. If you want to reap your share of those profits, you've turned to the right place. With hot new marketing ideas and a fresh twist on old favorites, this book is a one-stop solution for small-business owners. In fact it's the only direct-marketing book that covers the recent anti-spam laws, cell phone telemarketing regulations and the National Do Not Call Registry. Inside you'll find: The four critical components of direct-marketing-the target, the message, the vehicle and frequency/timing - and how to get the maximum advantage from each Treid-and-true direct-marketing methods like postcards and newsletters - and how to tailor them to today”s marketplace New, high-tech direct-marketing techniques that stay within the law-but generate response beyond your expectations Insider tricks to using out-of-the-ordinary methods - like sweepstakes, contests and more-to your best advantage How to develop, plan, implement and evaluate an entire direct-marketing campaign with lower costs and higher returns than you ever dreamed possible
Social Media Marketing For Small Business
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Author : Stephen Wilson
language : en
Publisher: Lulu.com
Release Date : 2010-09-16
Social Media Marketing For Small Business written by Stephen Wilson and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-16 with Business & Economics categories.
Social Media for Small Business Marketing focuses on developing actionable plans for this important channel and measuring the results and profitability of each campaign.