Programmatic Advertising Voraussetzungen Und Herausforderungen F R Kleine Mittelst Ndische Unternehmen
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Programmatic Advertising Voraussetzungen Und Herausforderungen F R Kleine Mittelst Ndische Unternehmen
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Author : Nina Offierowski
language : de
Publisher:
Release Date : 2017-05-30
Programmatic Advertising Voraussetzungen Und Herausforderungen F R Kleine Mittelst Ndische Unternehmen written by Nina Offierowski and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-30 with categories.
Masterarbeit aus dem Jahr 2017 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,6, Internationale Fachhochschule Bad Honnef - Bonn, Sprache: Deutsch, Abstract: Vor einem Jahr horte man auch in den klassischen Medien das erste Mal von Programmatic Advertising. Doch was konnte man sich darunter vorstellen? Ist es einfach nur ein anderer Name fur Real Time Bidding - das digitale Bieten auf Werbeplatze, das gerade im Online-Bereich bereits durchaus bekannt ist - oder steckt doch mehr dahinter? Und dann las man immer ofter in der Fachpresse davon. Es schien also doch mehr zu sein als eine kurzfristige Erscheinung, die man getrost ignorieren kann. Groe Agenturnetzwerke und Konzerne machten mit ersten programmatischen Kampagnen auf sich aufmerksam. Doch ist es nun auch ein Thema, das fur den Mittelstand genauso relevant sein kann? Gema Definition wird der Mittelstand ja hauptsachlich durch die Umsatzhohe und Beschaftigtenzahl von groen Unternehmen abgegrenzt (Gablers Wirtschaftslexikon 2016a). Es kann also durchaus sein, dass gerade der finanzielle Faktor dem Vorhaben "Programmatic im Mittelstand" einen Riegel vorschiebt. Vortrage von Experten zum Thema Programmatic Advertising und die eigene Arbeit in einer kleinen mittelstandischen Radio-Spezial-Agentur haben die Frage aufkommen lassen, was der programmatische Wandel fur den Mittelstand bedeutet und wie man sich auf ihn vorbereiten kann. Macht es Sinn, als Vorreiter auf den Markt zu treten oder sollte man doch lieber erst abwarten, wie sich das Ganze entwickelt und daraus dann die eigenen Handlungen ableiten? Neben den grundsatzlichen strategischen Fragen stellte sich auch die Frage des Geldes: kann es sich eine kleine Agentur oder ein anderes mittelstandisches Unternehmen uberhaupt leisten, auf diesen Zug aufzuspringen? [...] Artikel aus der Marketing-Fachpresse (also hauptsachlich die Zeitschriften, beziehungsweise Portale, Werben & Verkaufen - W&V - und Horizon
Design And Operation Of Production Networks For Mass Personalization In The Era Of Cloud Technology
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Author : Dimitris Mourtzis
language : en
Publisher: Elsevier
Release Date : 2021-11-10
Design And Operation Of Production Networks For Mass Personalization In The Era Of Cloud Technology written by Dimitris Mourtzis and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-10 with Technology & Engineering categories.
Design and Operation of Production Networks for Mass Personalization in the Era of Cloud Technology draws on the latest industry advances to provide everything needed for the effective implementation of this powerful tool. Shorter product lifecycles have increased pressure on manufacturers through the increasing variety and complexity of production, challenging their workforce to remain competitive and profitable. This has led to innovation in production network methodologies, which together with opportunities provided by new digital technologies has fed a rapid evolution of production engineering that has opened new solutions to the challenges of mass personalization and market uncertainty. In addition to the latest developments in cloud technology, reference is made to key enabling technologies, including artificial intelligence, the digital twin, big data analytics, and the internet of things (IoT) to help users integrate the cloud approach with a fully digitalized production system. Presents diverse cases that show how cloud-based technologies can be used in different ways as part of the standard operation of global production networks Provides detailed reviews of new technologies like the digital twin, big data analytics, and blockchain to provide context on the role of cloud technologies in a fully digitalized system Explores future trends for cloud technology and production engineering
Integrated Communication
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Author : Esther Thorson
language : en
Publisher: Psychology Press
Release Date : 2013-06-17
Integrated Communication written by Esther Thorson and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Minima Moralia
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Author : Theodor Adorno
language : en
Publisher: Verso Books
Release Date : 2018-06-26
Minima Moralia written by Theodor Adorno and has been published by Verso Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-26 with Philosophy categories.
Written between 1944 and 1947, Minima Moralia is a collection of rich, lucid aphorisms and essays about life in modern capitalist society. Adorno casts his penetrating eye across society in mid-century America and finds a life deformed by capitalism. This is Adorno's theoretical and literary masterpiece and a classic of twentieth-century thought.
Force For Change
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Author : John P. Kotter
language : en
Publisher: Simon and Schuster
Release Date : 2008-06-30
Force For Change written by John P. Kotter and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-30 with Business & Economics categories.
The critics who despair of the coming of imaginative, charismatic leaders to replace the so-called manipulative caretakers of American corporations don't tell us much about what leadership actually is, or, for that matter, what management is either. Now, John P. Kotter, who focused on why we have a leadership crisis in The Leadership Factor shows here, with compelling evidence, what leadership really means today, why it is rarely associated with larger-than-life charismatics, precisely how it is different from management, and yet why both good leadership and management are essential for business success, especially for complex organizations operating in changing environments. Leadership, Kotter clearly demonstrates, is for the most part not a god-like figure transforming subordinates into superhumans, but is in fact a process that creates change -- a process which often involves hundreds or even thousands of "little acts of leadership" orchestrated by people who have the profound insight to realize this. Building on his landmark study of 15 successful general managers, Kotter presents detailed accounts of how senior and middle managers in major corporations, in close concert with colleagues and subordinates, were able to create a leadership process that put into action hundreds of commonsense ideas and procedures that, in combination with competent management, produced extraordinary results. This leadership turned NCR from a loser to a big winner in automated teller machines, despite intense competition from IBM. The same process at American Express and SAS helped businesses grow dramatically despite the fact that they were "mature" and "commodity-like." Kotter also shows how leadership turned around operations at P&G and Kodak; produced huge business successes at PepsiCo, ARCO, and ConAgra; and made the impossible occasionally happen at Digital. Thousands of companies today are overmanaged and underled, John Kotter concludes, not because managers lack charisma, but because far too few executives have a clear understanding of what leadership is and what it can accomplish. Without such a vision, even the most capable people have great difficulty trying to lead effectively and to create the cultures which will help others to lead.
Ai Superpowers
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Author : Kai-Fu Lee
language : en
Publisher: Houghton Mifflin
Release Date : 2018-09-25
Ai Superpowers written by Kai-Fu Lee and has been published by Houghton Mifflin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-25 with Business & Economics categories.
Introduction -- China's Sputnik moment -- Copycats in the Coliseum -- China's alternate Internet universe -- A tale of two countries -- The four waves of AI -- Utopia, dystopia, and the real AI crisis -- The wisdom of cancer -- A blueprint for human co-existence with AI -- Our global AI story
Foreign Direct Investment In Russia
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Author : Paul Fischer
language : en
Publisher: Palgrave Macmillan
Release Date : 2000
Foreign Direct Investment In Russia written by Paul Fischer and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Russia has the market, the natural resources and the human skills that foreign investors seek. It needs policies that enhance and streamline FDI inflows. This book also informs corporate executives of the advantages to them of investing.
Code
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Author : Director Edmond J Safra Center for Ethics and Roy L Furman Professorship of Law Lawrence Lessig
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-08-31
Code written by Director Edmond J Safra Center for Ethics and Roy L Furman Professorship of Law Lawrence Lessig and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-31 with categories.
There's a common belief that cyberspace cannot be regulated-that it is, in its very essence, immune from the government's (or anyone else's) control.Code argues that this belief is wrong. It is not in the nature of cyberspace to be unregulable; cyberspace has no "nature." It only has code-the software and hardware that make cyberspace what it is. That code can create a place of freedom-as the original architecture of the Net did-or a place of exquisitely oppressive control.If we miss this point, then we will miss how cyberspace is changing. Under the influence of commerce, cyberpsace is becoming a highly regulable space, where our behavior is much more tightly controlled than in real space.But that's not inevitable either. We can-we must-choose what kind of cyberspace we want and what freedoms we will guarantee. These choices are all about architecture: about what kind of code will govern cyberspace, and who will control it. In this realm, code is the most significant form of law, and it is up to lawyers, policymakers, and especially citizens to decide what values that code embodies.
Precision Medicine In Chronic Inflammation
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Author :
language : en
Publisher: Frontiers Media SA
Release Date : 2021-11-09
Precision Medicine In Chronic Inflammation written by and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-09 with Medical categories.
Oecd Science Technology And Industry Outlook 2014
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Author :
language : en
Publisher:
Release Date : 2014
Oecd Science Technology And Industry Outlook 2014 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
The OECD Science, Technology and Industry Outlook 2014 database presents key trends in STI policies and performance in OECD countries and major emerging economies. It is published every two years and draws on a unique international policy survey conducted by the OECD - with more than 45 countries involved in 2014 - and the latest OECD work on STI policy analysis and measurement.