Progressive German Graphics
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Progressive German Graphics
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Author : Leslie Cabarga
language : en
Publisher: Chronicle Books (CA)
Release Date : 1994
Progressive German Graphics written by Leslie Cabarga and has been published by Chronicle Books (CA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Art categories.
Using highly conceptual and geometric shapes, early 20th-century German designers experimented with a simplicity of form that was years ahead of the times. The first English-language book to explore the social, aesthetic, and historical influences on the commercial arts in Germany-including the Bauhaus and Constructivist movements-this important volume features a fascinating text and a lively array of German and Austrian packaging, letterhead, trademark, and advertising designs from a tumultuous era. Characterized by a relatively free, creative expression, and striking similarities to today's computer generated designs, this reference will prove invaluable to graphic and commercial arts and students, as well as to cultural historians.
Progressive German Graphics
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Author : Leslie Cabarga
language : en
Publisher: Chronicle Books (CA)
Release Date : 1994-07-01
Progressive German Graphics written by Leslie Cabarga and has been published by Chronicle Books (CA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-07-01 with categories.
Graphic Design In Germany
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Author : Jeremy Aynsley
language : en
Publisher: Univ of California Press
Release Date : 2000
Graphic Design In Germany written by Jeremy Aynsley and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Commercial art categories.
A sweeping and comprehensive catalogue of the graphic arts in Germany from 1890 through World War II, this handsome oversized volume also deals with the methodology of art as a medium of persuasion.
German Graphics Of The Sixties
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Author : University of Texas at Austin. University Art Museum
language : en
Publisher:
Release Date : 1974
German Graphics Of The Sixties written by University of Texas at Austin. University Art Museum and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Printmakers categories.
Selling Under The Swastika
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Author : Pamela E. Swett
language : en
Publisher: Stanford University Press
Release Date : 2013-12-18
Selling Under The Swastika written by Pamela E. Swett and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-18 with History categories.
Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a "racial community," and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, Selling under the Swastika demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages.
Advertising Empire
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Author : David Ciarlo
language : en
Publisher: Harvard University Press
Release Date : 2011-01-03
Advertising Empire written by David Ciarlo and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-03 with History categories.
David Ciarlo offers an innovative visual history of each of these transformations. Tracing commercial imagery across different products and media, Ciarlo shows how and why the "African native" had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee. The racialization of black figures, first associated with the American minstrel shows that toured Germany, found ever greater purchase in German advertising up to and after 1905, when Germany waged war against the Herero in Southwest Africa. The new reach of advertising not only expanded the domestic audience for German colonialism, but transformed colonialism's political and cultural meaning as well as, by infusing it with a simplified racial cast.
Irresistible Empire
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Author : Victoria De Grazia
language : en
Publisher: Harvard University Press
Release Date : 2006-10-31
Irresistible Empire written by Victoria De Grazia and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-31 with History categories.
The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe’s bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in Irresistible Empire, Victoria de Grazia’s brilliant account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. De Grazia describes how, as America’s market empire advanced with confidence through Europe, spreading consumer-oriented capitalism, all alternative strategies fell before it—first the bourgeois lifestyle, then the Third Reich’s command consumption, and finally the grand experiment of Soviet-style socialist planning. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World’s values of status, craft, and good taste, Victoria de Grazia follows the United States’ market-driven imperialism through a vivid series of cross-Atlantic incursions by the great inventions of American consumer society. We see Rotarians from Duluth in the company of the high bourgeoisie of Dresden; working-class spectators in ramshackle French theaters conversing with Garbo and Bogart; Stetson-hatted entrepreneurs from Kansas in the midst of fussy Milanese shoppers; and, against the backdrop of Rome’s Spanish Steps and Paris’s Opera Comique, Fast Food in a showdown with advocates for Slow Food. Demonstrating the intricacies of America’s advance, de Grazia offers an intimate and historical dimension to debates over America’s exercise of soft power and the process known as Americanization. She raises provocative questions about the quality of the good life, democracy, and peace that issue from the vaunted victory of mass consumer culture.
Graphics Of The German Expressionists
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Author : Serge Sabarsky
language : en
Publisher:
Release Date : 1984
Graphics Of The German Expressionists written by Serge Sabarsky and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Art categories.
Graphic Designer S Essential Reference
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Author : Timothy Samara
language : en
Publisher: Rockport Publishers
Release Date : 2011-11-01
Graphic Designer S Essential Reference written by Timothy Samara and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-01 with Design categories.
DIVA good designer, like a good chef, is aware not only of how each ingredient is similar or different, but also which delivers one message in contrast to another, which will combine to create experiences that are harmonious or jarring, financial, medical, or industrial.By comparing the designer to a chef, author Timothy Samara, walks readers through the ingredients, tools, and techniques it takes to create successful design recipes.This book is broken into easy-to-follow sections, including basic design techniques, graphic ingredients, and projects recipes. The Graphic Ingredients section is categorized into four groups: Pictorial Staples, Chromatic Flavors, Typographic Confections, and Spatial Presentations. Once the basic design techniques and ingredients are established, the author demonstrates how to concoct delectable design recipes. Graphic Designer's Essential Reference is an inspirational resource that all graphic designers should keep by their workspace for handy reference./div
Neuland
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Author : TwoPoints.Net
language : en
Publisher: Actarbirkhauser
Release Date : 2009
Neuland written by TwoPoints.Net and has been published by Actarbirkhauser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Art categories.
Neuland - the future of German graphic design reveals a previously uncovered territory - in search of young talent that will shape the future of German graphic design Neuland asks the questions instead of providing answers are preconceived notions about German graphic design correct? Does German graphic design really even exist? The answer to these inquires involved a journey to Germany, getting to know its German and immigrant designers, and a trip beyond Germany's borders, in pursuit of German designers who live abroad. Neuland provides a helpful map of information for designers curious about study, lectures, workshops, books, or exhibitions in Germany, those individuals that want to learn about history of design in Germany.