Promoci N Y Venta De Productos Y Servicios En El Mbito De La Imagen Personal
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Promoci N Y Venta De Productos Y Servicios En El Mbito De La Imagen Personal
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Author : Jesús Delgado
language : es
Publisher:
Release Date : 1999-09
Promoci N Y Venta De Productos Y Servicios En El Mbito De La Imagen Personal written by Jesús Delgado and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-09 with categories.
El marketing aplicado a la imagen personal, la promoción en las empresas de servicios de imagen personalo las técnicas de merchandising en productos cosméticos son solo algunos de los temas que abarca este libro. Porque la comercialización y el éxito empresarial es una de las partes más importantes del desarrollo de los negocios de este ámbito. Indispensable para todo futuro profesional.
Turismo Y Promoci N De Destinos Tur Sticos
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Author :
language : es
Publisher: Universidad de Oviedo
Release Date : 1996
Turismo Y Promoci N De Destinos Tur Sticos written by and has been published by Universidad de Oviedo this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
El desarrollo del turismo y de la industria del ocio ha experimentado en los últimos años un proceso dinámico de evolución, tanto a nivel mundial como en nuestro país. En consecuencia, el sector turístico se ha convertido en una rama productiva de importancia creciente en ciertos países y regiones, convirtiéndose en un factor de gran trascendencia para el crecimiento económico y la generación y mantenimiento del empleo en dichos espacios geoeconómicos. Ha sido esta significativa importancia económica y social del turismo la que ha motivado a un conjunto de profesores de la comunidad universitaria a dedicar su labor investigadora a este sector. En este sentido, el presente volumen recoge las ponencias presentadas en el Curso de Verano celebrado en Gijón durante el mes de julio del año 1995. El objetivo del mismo ha sido poner de manifiesto los elementos necesarios a tener en cuenta en la promoción del turismo y en la potenciación de la demanda final.
Services Marketing
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Author : Christopher Lovelock
language : en
Publisher: Pearson
Release Date : 2014-12-12
Services Marketing written by Christopher Lovelock and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-12 with Customer services categories.
For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
The New Positioning The Latest On The World S 1 Business Strategy
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Author : Jack Trout
language : en
Publisher: McGraw Hill Professional
Release Date : 1997-05-22
The New Positioning The Latest On The World S 1 Business Strategy written by Jack Trout and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-05-22 with Business & Economics categories.
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
Marketing Fashion
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Author : Harriet Posner
language : en
Publisher: Hachette UK
Release Date : 2011-04-28
Marketing Fashion written by Harriet Posner and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-28 with Business & Economics categories.
Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry, from the heights of haute couture to the multiples of the mass market. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Gender Equality Heritage And Creativity
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Author : UNESCO
language : en
Publisher: UNESCO
Release Date : 2014-10-13
Gender Equality Heritage And Creativity written by UNESCO and has been published by UNESCO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-13 with Gender mainstreaming categories.
Initiated by the Culture Sector of UNESCO, the report draws together existing research, policies, case studies and statistics on gender equality and women's empowerment in culture provided by the UN Special Rapporteur in the field of cultural rights, government representatives, international research groups and think-tanks, academia, artists and heritage professionals. It includes recommendations for governments, decision-makers and the international community, within the fields of creativity and heritage. Annex contains essay 'Gender and culture: the statistical perspective' by Lydia Deloumeaux.
Imagen
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Author :
language : es
Publisher:
Release Date : 1988
Imagen written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Banks and banking categories.
Recursos Naturales Medio Ambiente Y Sostenibilidad
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Author : United Nations
language : es
Publisher: United Nations
Release Date : 2019-10-14
Recursos Naturales Medio Ambiente Y Sostenibilidad written by United Nations and has been published by United Nations this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-14 with Political Science categories.
La producción intelectual de la CEPAL en sus 70 años de existencia ha sido vasta en distintos ámbitos del desarrollo. En este libro se analizan y contextualizan los principales hitos e ideas del pensamiento económico de la CEPAL sobre recursos naturales, medio ambiente y sostenibilidad, organizados en las dos grandes etapas que han caracterizado la vida institucional: la estructuralista (1948-1990) y la neoestructuralista (de 1990 en adelante). A partir de una revisión sistemática de la literatura, se destacan ideas como el vínculo entre la especialización productiva en recursos naturales y los términos de intercambio desfavorables, formulada en los años cincuenta; la soberanía sobre los recursos naturales, en los sesenta; la enunciación temprana del principio de responsabilidades comunes pero diferenciadas, en los setenta; los estilos de desarrollo y medio ambiente, en los ochenta; la competitividad espuria, en los noventa, y la gobernanza de los recursos naturales, el estilo de desarrollo sostenible con igualdad y el gran impulso ambiental, en las dos primeras décadas del siglo XXI. El pensamiento neoestructuralista de la CEPAL es dinámico, abierto y se renueva permanentemente sin perder su tradición estructuralista. El libro aporta también elementos conceptuales para formular un neoestructuralismo ecológico.
Managing Brand Equity
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Author : David A. Aaker
language : en
Publisher: Simon and Schuster
Release Date : 2009-12-01
Managing Brand Equity written by David A. Aaker and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-01 with Business & Economics categories.
The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn
The Imc Planpro Handbook
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Author : Kenneth E. Clow
language : en
Publisher: Prentice Hall
Release Date : 2007
The Imc Planpro Handbook written by Kenneth E. Clow and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
This supplemental package consists of booklet and disk, and is available from Prentice-Hall. The IMC Plan Pro disk provides an exercise for a student or business-person to prepare an entire marketing communications program. The booklet provides step-by-step instructions about how to use the disk and gives brief explanations of the IMC concepts that are part of the program.