Prweek Electronic Journal
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Prweek Electronic Journal
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Author :
language : en
Publisher:
Release Date : 1998
Prweek Electronic Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with categories.
Marketing Week Electronic Journal
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Author :
language : en
Publisher:
Release Date : 1978
Marketing Week Electronic Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with categories.
Public Relations Quarterly Electronic Journal
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Author :
language : en
Publisher:
Release Date : 1963
Public Relations Quarterly Electronic Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with categories.
Pr News Electronic Journal
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Author :
language : en
Publisher:
Release Date : 19??
Pr News Electronic Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 19?? with categories.
Prweek Contact
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Author :
language : en
Publisher:
Release Date : 2007
Prweek Contact written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Mass media and business categories.
Marketing Media Decisions Electronic Journal
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Author :
language : en
Publisher:
Release Date : 1979
Marketing Media Decisions Electronic Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with categories.
Building Online Communities In Higher Education Institutions Creating Collaborative Experience
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Author : Stevenson, Carolyn N.
language : en
Publisher: IGI Global
Release Date : 2014-02-28
Building Online Communities In Higher Education Institutions Creating Collaborative Experience written by Stevenson, Carolyn N. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-28 with Education categories.
Members of todays online educational settings are often isolated which can prohibit the sharing of ideas and best practices among individuals working and learning as a collective group. Promoting collaboration across various disciplines and departments fosters professional development activities, as well as creates strong connections to the entire online community. Building Online Communities in Higher Education Institutions: Creating Collaborative Experience cultivates knowledge on topics pertaining to the improvement of communication and collaboration in online learning communities. Advancing the current scope of research in this field, this book is designed for use by faculty, students, researchers, practitioners, and college administrators interested in strengthening communication and collaboration in virtual settings.
Marketing At The Confluence Between Entertainment And Analytics
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Author : Patricia Rossi
language : en
Publisher: Springer
Release Date : 2017-04-29
Marketing At The Confluence Between Entertainment And Analytics written by Patricia Rossi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-29 with Business & Economics categories.
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Driving Performance Through Learning
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Author : Andy Lancaster
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-11-03
Driving Performance Through Learning written by Andy Lancaster and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-03 with Business & Economics categories.
HIGHLY COMMENDED: Business Book Awards 2020 - HR & Management Category Deliver learning in the flow of work to optimize your L&D activities, improving performance of individuals and the overall business. Learning and Development (L&D) professionals are uniquely placed in an organization to improve both individual employee performance as well as the overall performance of the business. To maximise the impact of learning, activities must be aligned with the goals of the organization and delivered in the flow of work so that performance improvement is continuous. The course can no longer be the default learning option and creative workplace solutions are now vital. Driving Performance through Learning shows L&D professionals how to identify business needs and leverage learning that drives performance improvement to enable an organization to achieve its objectives. Beginning with an exploration of the fast-changing organizational learning landscape Driving Performance through Learning covers everything from how to diagnose needs through performance consulting conversations, using data and metrics and tracking impact to designing agile solutions by leveraging technology, facilitating social collaboration and vibrant learning communities. There is also expert guidance on curating content, embedding coaching, valuing mistakes and adopting a more self-directed learning approach. This book also defines the key characteristics of the new learning organization and the emerging roles of the future-focussed L&D team and whether these new responsibilities should be developed in-house or outsourced. This is an essential handbook for all L&D professionals seeking to transform workplace learning and drive organizational performance.
The New Advertising
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Author : Valerie K. Jones
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2016-09-19
The New Advertising written by Valerie K. Jones and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-19 with Business & Economics categories.
The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.