Psychological And Social Factors Influencing Consumer Buying Behavior In Relation To Consumer Durables Selection
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Psychological And Social Factors Influencing Consumer Buying Behavior In Relation To Consumer Durables Selection
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Author : Salvi Franklin
language : en
Publisher: Jordanpeterson
Release Date : 2022-12-30
Psychological And Social Factors Influencing Consumer Buying Behavior In Relation To Consumer Durables Selection written by Salvi Franklin and has been published by Jordanpeterson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-30 with categories.
Introduction A study of the consumer buying behaviour though not a recent trend in the area of marketing has gained major significance and has become a much-studied science in the past two decades on account of globalization leading to market widening, increase in the number of consumers, increase in the number of players with each player formulating various marketing strategies to examine its market shares in the market globally. One of the earliest references of the study on consumer buying behaviour is found in the book " The Wealth of Nations" by Adam Smith published in the year 1776. Study of the Consumer buying behaviour in simple terms refers to how the decision to purchase is arrived at by a consumer or the decision to spend the available resources of money, time and efforts on acquiring products for consumption. This study of the buying behaviour of the consuemrs is done at every stage of the consumer purchase decision i.e. before buying, during the process of buying and postpurchase behaviour.
Selected Aspects Of Consumer Behavior
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Author :
language : en
Publisher:
Release Date : 1977
Selected Aspects Of Consumer Behavior written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Consumers categories.
The Social Psychology Of Consumer Behaviour
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Author : Bagozzi, Richard
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2002-08-01
The Social Psychology Of Consumer Behaviour written by Bagozzi, Richard and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-08-01 with Psychology categories.
Ouvrage théorique permettant d'appréhender les attitudes et comportement des consommateurs et examinant comment le marketing peut influencer les processus.
Handbook Of Developments In Consumer Behaviour
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Author : Victoria Wells
language : en
Publisher: Edward Elgar Publishing
Release Date : 2012-01-01
Handbook Of Developments In Consumer Behaviour written by Victoria Wells and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Business & Economics categories.
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
Fostering Consumer Well Being
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Author : Fatih Sonmez
language : en
Publisher: Springer Nature
Release Date :
Fostering Consumer Well Being written by Fatih Sonmez and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Methods Predict Consumer Behavior Influence Factors
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Author : Johnny Ch LOK
language : en
Publisher:
Release Date : 2018-04-18
Methods Predict Consumer Behavior Influence Factors written by Johnny Ch LOK and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-18 with categories.
I write this book aims to research how psychological and/or economy factors can influence consumer behavior. This study of consumer behavior emphasizes how to do the " why" and "how" questions involved in decision making and buying behavior by psychological and economy influence factors. Consumer behavior in this day and age is highly applicable to modern society as it is an integral part of our everyday lives. It focuses on the rationale behind common consumer decision making processes and analyses the ways in which marketers can better understand how consumers think and behave. Internal influences, motivation, emotions and personality and influencing attitudes are different kind of psychological factors to influence any consumers to choose to make buying decision. External influences, such as environment and economy change factors will influence consumer individual consumption decision making. Whether it be travelling, shopping or watching television, individuals are directly or indirectly engaging in consumer behavior. It can be defined as the processes involved when individuals select, purchase and use products or services to fulfil their needs and desires. In my this book, I shall indicate these kind of products to explain how psychological and economy factors can influence these kind of product consumers' consumption change. These products include smartphone, Conclusion, I write this book aims to give better insight in order to better understand what psychological and economy elements can influence consumer individual behavioral change easily. Also , in my this book, I shall give different product cases to explain why these psycholgical and/or economy factors can influence consumer behavioral change to choose to buy or not buy the product or to consume the service, e.g. choosing to watch the movie, choosing the restaurant to eat foods. Any readers can analyze to judge why the consumer will choose to buy the product or consume the service which will be influenced to choose to buy/consume or not buy/not consume from these any one of psychological and/or economy factors more easily after you read my book.
Time And Environment Factors Influence Consumer Behavior And Psychological
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Author : Johnny Ch Lok
language : en
Publisher:
Release Date : 2019-11-10
Time And Environment Factors Influence Consumer Behavior And Psychological written by Johnny Ch Lok and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-10 with categories.
What consumption is most influenced in preference choice by time pressureWhat kinds of services or products are most influenced to consumer behavioral change by time pressure? Can time pressure factor influence more preference to other factors, such as age, culture, income level, habitual shopping, family or friend relationship etc. factors to influence consumer behavioral choice to these kinds of services or products in consumption market? I shall indicate some kinds of services or products consumption models to explain how time pressure can influence consumers to choose to consume its services or buy its products.Firstly, for theme park entertainment industry example, has it time pressure to cause any theme park visitors, e.g. Walt Disney entertainment theme park to influence them to feel time pressure to enjoy their emotions to play any entertainment machine facilities and it brings negative emotion to choose the entertainment theme park entertainment consumption activities.For Walt Disney entetainment theme park example, every visitor needs to pay a fixed ticket fee to enter Disney theme park. So, however, he/she chooses to play how many number of entertainment activities facilities, e.g. only one entertainment playing facility, or more than one entertainment playing facilities. The Disney visitor needs to pay the same ticket fee to enter Disney. So, it will cause th visitors feel unfair, they do not choose to play any entertainment facilities or play only less number of entertainment facilities. Because they need to pay the same ticket price to same to the visitors, who choose to play many entertainment facilities number in Disney. So, it brings this question: Does the Disney visitor feel time pressure when he/she chooses to play many number of entertainment facilities, but he/she will not enjoy to carry on other activities in Disney, e.g. shopping, visiting cinema to watch movies, walking around the whole Disney anywhere to view scene activities. Because US Disney entertainment theme park is very large . It has not only entertainment facilities to attract visitors to play. It has many places are value to visitors to visit or enjoy the other free charge entertainment activities, such as visiting Disney gardens, visiting ocean park, visiting Disney cinema to watch free movies, view scene or seeing free charge ocean animal performance shows, going to Disney shopping centres to shopping, visiting Disney library to read books, visiting Disney ocean park to view different kinds of beautiful fishes non-entertainment machine facility playing activities. All of these activities are value to any Disney visitors to choose to play or visit, instead of entertainment machine facilities activities. So, if one visitor hopes only to spend one day in US Walt Disney entertainment theme park. He/she will feel hurry to choose to play any machine entertainment facilities, or he/she won't choose any machine entertainment facilities to play in Disney because he/she also hopes to play other non-machine entertainment facilities activities, e.g. visiting garden, visiting ocean park, visiting library, visiting cinema to watch free movies, visiting garden to play free charge boats water entertainment activities, watching ocean animal show performance etc. different kinds of entertainment activities, even walking around anywhere fun and excite places in Disney theme park. Hence, the Disney visitor will feel time pressure to choose either playing any kinds of entertainment machine facilities or visiting different places in the whole one day in Disney.
Emotion And Reason In Consumer Behavior
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Author : Arjun Chaudhuri
language : en
Publisher: Routledge
Release Date : 2006
Emotion And Reason In Consumer Behavior written by Arjun Chaudhuri and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Publisher Description
The Psychology Of Consumer Behavior
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Author : Brian Mullen
language : en
Publisher: Psychology Press
Release Date : 2013-06-17
The Psychology Of Consumer Behavior written by Brian Mullen and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
Learning Consumer Psychological Time How Influences
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Author : Johnny Ch Lok
language : en
Publisher: Independently Published
Release Date : 2020-10
Learning Consumer Psychological Time How Influences written by Johnny Ch Lok and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10 with categories.
What are the impacts of reduced branding on consumer choice and time limiting pressure to influence consumer behavior? When one consumer needs to choose products to buy one in a time limiting pressure consumption environment, when branding on packaging is reduced, e.g. the brand of product has 10 different style of packages to let consumer choice, but it reduces to only 5 different style of packages to let consumer choice. How does it influence the consumer decision making when the consumer has little time to allow to choose these 5 different style of packages ? For example, when the consumer expects to spend only 10 minutes to choose any one style of package to buy this brand product. Currently, this brand of product has reduced different style of packages number from 10 to 5. Do you feel that the consumer will feel easy to do decision making to choose to buy the most attractive style of package product from this brand's 5 different style of packages choices? Is 10 minutes consumption choice time enough to let the consumer to make final purchase decision from these brand's 5 different style of packages choice? Will the time limiting pressure be reduced, due to this brand's 10 style packages are reduced to 5 style packages to let the consumer to choose within the 10 minutes expected limiting consumption choice time. It is one interesting psychological consumption behavior to research whether the brand's reducing different style of packages number factor will influence the consumer to do the decision making in the short time in the time limiting pressure environment. For toothpaste, shapmoo products example, if the brand of these products' style packages choice is reduced to 5 style packages from 10 style packages choice. When one consumer finds the brand of toothpaste or shampoo has only 5 style packages on the shelves in supermarket. If the consumer has moderate or considerate amount time to let him/her to choose these both kinds product any one style of packages to buy. The 5 style packages to these both of products will be impossible to satisfy the consumer's choice need because he/she has much time to stay in supermarket to choose. Otherwise, if the consumer has little time to allow to stay in the supermarket, e.g. only 10 minutes. Then, he/she expects to spend only 10 minutes consumption choice time to do buying decision making within 10 minutes. These both kinds of the brand's products, its style of packages choice number is reduced to 5, it is possible to satisfy the consumer's choice need to buy this brand of product either toothpaste or shampoo and both of thee brand of products to be chose to buy in the supermarket. So, the reducing style of package number to let consumer choice will be seem to let the consumer to do buying decision making in the limiting time pressure consumption environment.