Psychophysiologie Der Kognition
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Psychophysiologie Der Kognition
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Author : Frank Rösler
language : de
Publisher: Springer-Verlag
Release Date : 2012-11-27
Psychophysiologie Der Kognition written by Frank Rösler and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-27 with Psychology categories.
Kognitive Leistungen – Wahrnehmung, Aufmerksamkeitssteuerung, Gedächtnisbildung, Entscheidungsfindung, Handlungskontrolle oder Syntaxanalyse – entstehen in einem Nervensystem, dessen Elemente nur wenige Funktionseigenschaften besitzen. Neurone erregen und hemmen einander, Verknüpfungen zwischen Neuronen werden durch Erfahrung modifiziert. Wie entstehen in einem solchen System kognitive Leistungen, welche Prozesse laufen dabei ab? In diesem Lehrbuch erläutert der Kognitions- und Biopsychologe Frank Rösler den wechselseitigen Bezug zwischen Phänomenen der Kognitionspsychologie, deren biologischen Korrelaten und der Modellierung in neuronalen Netzen für Studierende in Masterstudiengängen bzw. in der zweiten Hälfte einer Ausbildung zum Bachelor mit Schwerpunkt in Kognitionspsychologie, Kognitiver Neurowissenschaft, Neurobiologie, Neuroinformatik, Psycholinguistik oder Neurophilosophie.
Cognitive Theoretical Foundations Of Creativity
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Author : Karl Testor
language : en
Publisher: Springer Nature
Release Date : 2021-02-15
Cognitive Theoretical Foundations Of Creativity written by Karl Testor and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-15 with Psychology categories.
How does creativity evolve in mind? This question leads a journey through neuroanatomical understanding and cognitive models. It thereby helps to figure out new approaches in decoding the process of creativity. These “aspects of the new” provide better understanding and constitute future research and insight of cognitive activities and creativity.
Neuro Advertising
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Author : Elke Schwarz
language : en
Publisher: Springer Nature
Release Date : 2022-12-13
Neuro Advertising written by Elke Schwarz and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-13 with Business & Economics categories.
Find out how to increase your marketing success with this book on neuro-advertising. Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that have little effect. This book on neuro-advertising will help you to effectively increase the impact of your advertising. It is based on the "Subconscious Decision Marketing Index" (SDMI). This neuroscientific method represents a new marketing tool that can be used to measure the subconscious impact of advertising. These include: Facial features Body Reactions Emotions Brain activity In this way, advertising strategies can be effectively planned and marketing efficiency sustainably increased. It is measured how successful advertising is or is not. Then advertising measures can be designed according to the target group. Marketing agencies can benefit from this technique as well as marketers working for companies. Key figures help to compare results Typically, it is difficult to measure unconscious emotions and emotions. However, this new method manages to do just that by creating metrics in the context of consumer research. In this way, individual indices of marketing effectiveness can be measured: Emotional Index: What emotions does advertising trigger? Benefit Index: To what extent does the advertising convince with brain-appropriate benefits? Memory index: How high is the actual memory value? Hormone index: Which hormonal reactions are triggered and how do they influence the buying process of customers? Impulse Index: How well does advertising use impulse opportunities? In turn, you can easily compare these indices with previous measurements and derive clear recommendations for action. The book on neuro-advertising explains this method in a practical way, allowing you to integrate it directly into your marketing planning.
Multisensory In Stationary Retail
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Author : Gunnar Mau
language : en
Publisher: Springer Nature
Release Date : 2023-02-07
Multisensory In Stationary Retail written by Gunnar Mau and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-07 with Business & Economics categories.
This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in harmony with the retail brand. The central challenge here is the conscious orchestration of the diverse sensory stimuli. How can the many sources of stimuli be controlled? Which shelf shape goes with which light, colour and sound? Dealing with the variety of stimuli in a store environment can quickly become complex and incongruence can have a decisive negative impact on the well-being of customers. A customer-centric store environment therefore focuses on the well-being of people. Renowned scientists and traders show the state of the science on these issues and give valuable suggestions for the trade. With best practice examples and valuable suggestions for practical implementation
The Cognitive Neuroscience Of Bilingualism
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Author : John W. Schwieter
language : en
Publisher: Cambridge University Press
Release Date : 2023-09-30
The Cognitive Neuroscience Of Bilingualism written by John W. Schwieter and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-30 with Psychology categories.
This book offers an introduction to the bilingual brain. It is a useful resource for researchers and students, bringing together various theories and research approaches in the cognitive neuroscience of bilingualism and a state-of-the-art overview of empirical findings on this topic from various perspectives.
Language In Our Brain
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Author : Angela D. Friederici
language : en
Publisher: MIT Press
Release Date : 2017-11-16
Language In Our Brain written by Angela D. Friederici and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-16 with Language Arts & Disciplines categories.
A comprehensive account of the neurobiological basis of language, arguing that species-specific brain differences may be at the root of the human capacity for language. Language makes us human. It is an intrinsic part of us, although we seldom think about it. Language is also an extremely complex entity with subcomponents responsible for its phonological, syntactic, and semantic aspects. In this landmark work, Angela Friederici offers a comprehensive account of these subcomponents and how they are integrated. Tracing the neurobiological basis of language across brain regions in humans and other primate species, she argues that species-specific brain differences may be at the root of the human capacity for language. Friederici shows which brain regions support the different language processes and, more important, how these brain regions are connected structurally and functionally to make language processes that take place in milliseconds possible. She finds that one particular brain structure (a white matter dorsal tract), connecting syntax-relevant brain regions, is present only in the mature human brain and only weakly present in other primate brains. Is this the “missing link” that explains humans' capacity for language? Friederici describes the basic language functions and their brain basis; the language networks connecting different language-related brain regions; the brain basis of language acquisition during early childhood and when learning a second language, proposing a neurocognitive model of the ontogeny of language; and the evolution of language and underlying neural constraints. She finds that it is the information exchange between the relevant brain regions, supported by the white matter tract, that is the crucial factor in both language development and evolution.
Cognitive Psychophysiology Event Related Potentials And The Study Of Cognition
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Author : Emanuel Donchin
language : en
Publisher: Taylor & Francis
Release Date : 2022-11-01
Cognitive Psychophysiology Event Related Potentials And The Study Of Cognition written by Emanuel Donchin and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-01 with Psychology categories.
Originally published in 1984, Cognitive Psychophysiology: Event-related Potentials and the Study of Cognition is the first volume to come out of The Carmel Conferences: designed to examine in detail the assertion that the endogenous components of the Event-Related Brain Potential (ERP) can serve as a tool in the analysis of cognition. The intent of this book was to examine on a rather broad front the claims of cognitive psychophysiology to a niche in the domain of cognitive science. Discussions included: selective attention; the ERP and decision and memory processes; preparatory processes; mental chronometry; perceptual processes; individual differences and clinical applications. It provides an interesting snapshot of the status of ERP research just as it was venturing assertively into cognitive science.
Morphologically Complex Words In The Mind Brain
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Author : Alina Leminen
language : en
Publisher: Frontiers Media SA
Release Date : 2016-04-07
Morphologically Complex Words In The Mind Brain written by Alina Leminen and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-07 with Electronic book categories.
The question of how morphologically complex words (assign-ment, listen-ed) are represented and processed in the brain has been one of the most hotly debated topics in the cognitive neuroscience of language. Do complex words engage cortical representations and processes equivalent to single lexical objects or are they processed as sequences of separate morpheme-like units? Research on morphological processing has suggested that adults make efficient use of both lexical (i.e., whole word) storage and retrieval, as well as combinatorial computation in processing morphologically complex words. Psycholinguistic studies have demonstrated that processing of complex words can be affected both by properties of the morphemes and the whole words, such as their frequency, transparency, and regularity. Furthermore, this research has been informative about the time-course of complex word recognition and production, and the role of morphological structure in these processes. At the neural level, left-hemisphere inferior frontal and superior temporal areas, and negative-going event-related potentials, have been consistently associated with morphological processing. While most previous research has been done on the recognition of morphologically complex words in adult native speakers, much less is known about neurocognitive processes involved in the on-line production of morphologically complex words, and even less on morphological processing in children and non-native speakers. Moreover, we have limited understanding of how linguistically distinct morphological processes, e.g. inflectional (listen-ed) versus derivational (assign-ment), are handled by the cortical language networks. This e-book provides an up-to-date overview of the questions currently addressed in the field of morphological processing. It highlights the significance of morphological information in language processing, both written and spoken, as assessed by a variety of methods and approaches. It also provides a comprehensive range of research and development tools for the development of new technologies.
Kognitionstheoretische Grundlagen Der Kreativit T
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Author : Karl Testor
language : de
Publisher: Springer-Verlag
Release Date : 2018-05-04
Kognitionstheoretische Grundlagen Der Kreativit T written by Karl Testor and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-04 with Psychology categories.
Karl Testor schafft anhand einer Synthese verschiedener Konzepte der Neuro- und Kognitionswissenschaft ein Modell, das einen Ansatz für das Entstehen von Neuem bietet und die dafür relevanten Aspekte herausarbeitet. Die wissenschaftliche Betrachtung erfährt so eine Erweiterung in der Erforschung von Denken und Kreativität. Aus dem Modell sind Ableitungen möglich, die eine vertiefende experimentelle Forschung auf klar begründete Basis stellen sowie diverse Untersuchungsdesigns besser zu reflektieren vermögen.
Kognitive Neurowissenschaften
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Author : Hans-Otto Karnath
language : de
Publisher: Springer-Verlag
Release Date : 2012-10-08
Kognitive Neurowissenschaften written by Hans-Otto Karnath and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-08 with Psychology categories.
Das Lehrbuch präsentiert eine Betrachtung sämtlicher kognitiver Leistungen: von Wahrnehmung, Aufmerksamkeit, Orientierung über Sprache, Denken, Vorstellung, Gedächtnis, Handeln, Reaktion bis zu Motorik und Emotion. Dafür werden Beiträge aus den Bereichen Psychologie, Biologie und Medizin hinzugezogen. Merksätze und Zusammenfassungen erleichtern das Lernen, Fallbeispiele und Exkurse dienen der Vertiefung. Die 3. Auflage des Lehrbuchs (zuvor:„Neuropsychologie“) bietet viele neue Kapitel und eine begleitende Website mit Lern-Tools und Lehrmaterialien.