Public Information Second Edition
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Handbook Of Public Information Systems
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Author : Judith Graham
language : en
Publisher: CRC Press
Release Date : 2010-03-10
Handbook Of Public Information Systems written by Judith Graham and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-10 with Political Science categories.
Delivering IT projects on time and within budget, while maintaining privacy, security, and accountability, remains one of the major public challenges of our time. In the four short years since the publication of the second edition of the Handbook of Public Information Systems, the field of public information systems has continued to evolve. This ev
Handbook Of Public Information Systems
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Author : Kenneth Christopher
language : en
Publisher: CRC Press
Release Date : 2005-03-29
Handbook Of Public Information Systems written by Kenneth Christopher and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-29 with Political Science categories.
Delivering IT projects on time and within budget while maintaining privacy, security, and accountability is one of the major public challenges of our time. The Handbook of Public Information Systems, Second Edition addresses all aspects of public IT projects while emphasizing a common theme: technology is too important to leave to the technocrats.
Primer Of Public Relations Research Second Edition
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Author : Don W. Stacks
language : en
Publisher: Guilford Press
Release Date : 2010-07-13
Primer Of Public Relations Research Second Edition written by Don W. Stacks and has been published by Guilford Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-13 with Business & Economics categories.
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.
The Handbook Of Strategic Public Relations And Integrated Marketing Communications 2 E
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Author : Clarke Caywood
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-12-28
The Handbook Of Strategic Public Relations And Integrated Marketing Communications 2 E written by Clarke Caywood and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-28 with Business & Economics categories.
The Definitive Guide to PR and Communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections: Introduction to Public Relations and Integrated Communications— research, history, law and ethics Stakeholder Leadership in Public Relations—crisis management, employees, investors, consumers, press, corporate philanthropy and digital communities Current and Continuing Issues in Public Relations—business sustainability, environmental communications, and reputation and brand management Industries and Organizations: Business-to-Consumer and Business-to-Business—automotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energy Each section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry—developing issues, trends and roles of public relations and integrated communications. Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come. Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.” —Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M ”The massively updated Handbook of Strategic Public Relations and Integrated Marketing Communications is the go to source for an overview of the fast changing field of PR and the central role it plays in marketing. An easy to read mélange of case studies from a wide variety of industries, commentaries on trends in the field, and insights on the links between theory and practice, it guides the reader through an increasingly complex—and ubiquitous—discipline.” —Jerry Swerling, Professor and Director of Public Relations Studies, and Director of Strategic Communication, PR Center, Annenberg School for Communication and Journalism, University of Southern California ”The Handbook is a fresh look at strategic public relations with great insights from top public relations professionals. Invaluable advice and a must read for all PR practitioners.” —Jane Ostrander, Vice President, Global Communications, Tenneco ”Few writers, and even fewer thinkers, in the world of public relations have the breadth and depth of experience shown by Clarke Caywood. The Second Edition of his Handbook of Strategic Public Relations demonstrates that range of experience in exquisite detail. Assembled here you’ll find the finest minds and biggest names in the profession. No PR practitioner or student of the art can afford to be without this superb collection.” —James S. O'Rourke, IV, Ph.D., Teaching Professor of Management, Mendoza College of Business, University of Notre Dame “A must-read that gives an ever greater importance to the human person as a stakeholder, and the object for which an organization is driven to do good, as a cornerstone for profitability.” — Jerry G. Kliatchko, Ph.D., Dean, School of Communication, University of Asia and the Pacific (UA&P), Manila, Philippines ”How can companies survive in the era of global competition? This book offers valuable clues from the perspective of managing a successful relationship with its stakeholders.” —Kimihiko Kondo, Dean and Professor of Marketing, Graduate School of Business, Otaru University of Commerce, Otaru, Hokkaido, Japan ”Caywood’s stakeholder approach distinguishes PR from other management fields. His book fully covers the stakeholder challenge across industries.” —Debbie Treise, Ph.D., Professor/Associate Dean Graduate Studies, College of Journalism and Communications, University of Florida "This second edition will certainly provide readers with an advanced understanding of public relations in a rapidly changing IMC environment." —Dean M Krugman, Professor Emeritus, Department of Advertising and Public Relations, University of Georgia "Clarke Caywood's PR Handbook provides invaluable counsel on every major issue facing today's public relations practitioner. Non-PR executives also will gain important communication insights from 70 of the greatest minds in public relations.” —Ron Culp, Public Relations Consultant and Director, MA Program in Public Relations and Advertising, DePaul University ”In this 21st Century age of Integrated Marketing Communications, Dr. Clarke Caywood has compiled the blueprint on how to approach Public Relations in these contemporary times.” —J.P. James, Senior Partner, Engagement Marketing, MEC & Assistant Adjunct Professor, CUNY Hunter College and New York University ”Our function’s number-one objective is develop and successfully execute communications strategies that help our companies and organizations win in the marketplace, and Clarke Caywood’s Handbook of Strategic Public Relations and Integrated Marketing Communications provides students of our profession the best in real-world thinking and successful execution.” —Jim Spangler, Vice President, Chief Communications Officer, Navistar, Inc.
Managing A Public Relations Firm For Growth And Profit Second Edition
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Author : Alvin C Croft
language : en
Publisher: Routledge
Release Date : 2013-09-05
Managing A Public Relations Firm For Growth And Profit Second Edition written by Alvin C Croft and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-05 with Business & Economics categories.
The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guidance, all to help you steer your firm to success. It demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. You will learn how to manage a new or existing firm so that it is productive and profitable and has a long-range future. Information in Managing a Public Relations Firm for Growth and Profit, Second Edition is based on author A. C. Croft’s extensive experience in the fieldalmost twenty years as a consultant to PR firm principals and more than 25 years as an employee or principal of three medium-sized successful PR agencies. Croft begins each chapter with a brief profile of a seasoned and successful PR firm principal from a mid-sized firm. These professionals tell of their successes and also relate early mistakes that you would do well to avoid. The text includes tables and figures to make data easily understood. The extensively revised Managing a Public Relations Firm for Growth and Profit, Second Edition discusses pertinent topics such as: keys to new business success developing a marketing plan serving clients communication to prospects management strategies for success installing efficient systems and procedures managing staff productivity forecasting income management systems and procedures managing profitability client and agency budgeting recruiting, training, and retaining staff crisis planning planning the future of your firm Covering everything from billing practices and self-promotion to the use of computers and student interns, Managing a Public Relations Firm for Growth and Profit, Second Edition is one guide you are sure to refer to again and again for practical advice. It is must reading for owners of small- and medium-sized PR firms; senior managers of small, medium, and national firms who wish to expand their management knowledge and ability or who are considering starting their own firm; lower-level staff members who want to increase their knowledge of agency management; and university public relations professors who would like to include a primer on PR firm management in their classes.
An Overview Of The Public Relations Function Second Edition
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Author : Shannon A. Bowen
language : en
Publisher: Business Expert Press
Release Date : 2019-03-04
An Overview Of The Public Relations Function Second Edition written by Shannon A. Bowen and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-04 with Business & Economics categories.
This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management. This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust. It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management (“RACE”). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.
The Handbook Of Strategic Public Relations And Integrated Communications
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Author : Clarke Caywood
language : en
Publisher: McGraw Hill Professional
Release Date : 1997-05
The Handbook Of Strategic Public Relations And Integrated Communications written by Clarke Caywood and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-05 with Business & Economics categories.
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
Public Records Law For North Carolina Local Governments
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Author : David M. Lawrence
language : en
Publisher: Unc School of Government
Release Date : 2010
Public Records Law For North Carolina Local Governments written by David M. Lawrence and has been published by Unc School of Government this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Law categories.
This book reviews and explains the principal public records statutes applicable to records held by North Carolina local governments and examines the public's right of access to those records. It expands the coverage of the first edition and its cumulative supplement and also includes developments in the law since 2004. Although the book focuses on records held by local governments, state government officials also will find it useful.
An Overview Of The Public Relations Function
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Author : Shannon A. Bowen
language : en
Publisher: Business Expert Press
Release Date : 2010-04-15
An Overview Of The Public Relations Function written by Shannon A. Bowen and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-15 with Business & Economics categories.
This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.
Marketing Management Second Edition
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Author :
language : en
Publisher: Excel Books India
Release Date :
Marketing Management Second Edition written by and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.