Public Marketing Public Innovation

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Digital Government And Public Management

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Author : J. Ramon Gil-Garcia
language : en
Publisher: Routledge
Release Date : 2021-12-26

Digital Government And Public Management written by J. Ramon Gil-Garcia and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-26 with Business & Economics categories.

In every part of the world information and technology are changing society and challenging the structures, roles, and management of traditional government institutions. At the same time, universal needs for human and social development, environmental protection, commercial and financial stability, and scientific and technological advancement demand governmental attention. In this complex and changing environment, governments are still expected to provide for the public good through legal and political processes, and public programs and services. Digital transformation, electronic government, government 2.0, and electronic governance are just some of the labels used to characterize the ideas and actions that underlie adaptation, transformation, and reform efforts. This book contributes to the ongoing dialog within the digital government research and practice community by addressing leadership and management challenges through the interplay of five interconnected themes: management, policy, technology, data, and context. These themes are evident in a wide range of topics including policy informatics, smart cities, cross-boundary information sharing, service delivery, and open government, among others. Accordingly, it includes chapters that explore these themes conceptually and empirically and that emphasize the importance of context, the need for cross‐boundary thinking and action, a public value approach to performance, and the multi‐dimensional capabilities necessary to succeed in a dynamic, multi‐stakeholder environment. The chapters in this book were originally published as a special issue of the journal, Public Management Review.

Innovative Public Marketing As Instrument For Creating The Social Value

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Author : Ani I. Matei
language : en
Publisher:
Release Date : 2016

Innovative Public Marketing As Instrument For Creating The Social Value written by Ani I. Matei and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.

The public sectors in most states are under the pressure of innovation processes and simultaneously of developing the public and nonprofit marketing. The common characteristics of those two processes include openness and focus on valorising the internal resources of national and local communities in view to increase their general welfare. Their interaction generates a new concept - innovative public marketing - which incorporates and adapts the mechanisms specific for social innovation aimed at creation of new social values. The current paper aims to define and to operationalize a new concept, that of innovative public marketing, in view to describe the new mechanisms for creation of new social value. The paper will valorise, mainly, theories and analyses concerning social innovation, especially open innovation, as well as newer concepts concerning sustainable public marketing, public sector marketization etc. The research methodology will include bibliographical research, socio-statistical analysis and case study.

Innovations In Social Marketing And Public Health Communication

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Author : Walter Wymer
language : en
Publisher: Springer
Release Date : 2015-10-06

Innovations In Social Marketing And Public Health Communication written by Walter Wymer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-06 with Social Science categories.

​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.

Public Innovation Through Collaboration And Design

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Author : Christopher Ansell
language : en
Publisher: Routledge
Release Date : 2014-06-20

Public Innovation Through Collaboration And Design written by Christopher Ansell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-20 with Business & Economics categories.

While innovation has long been a major topic of research and scholarly interest for the private sector, it is still an emerging theme in the field of public management. While ‘results-oriented’ public management may be here to stay, scholars and practitioners are now shifting their attention to the process of management and to how the public sector can create ‘value’. One of the urgent needs addressed by this book is a better specification of the institutional and political requirements for sustaining a robust vision of public innovation, through the key dimensions of collaboration, creative problem-solving, and design. This book brings together empirical studies drawn from Europe, the USA and the antipodes to show how these dimensions are important features of public sector innovation in many Western democracies with different conditions and traditions. This volume provides insights for practitioners who are interested in developing an innovation strategy for their city, agency, or administration and will be essential reading for scholars, practitioners and students in the field of public policy and public administration.

Public Sector Marketing

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Author : Tony Proctor
language : en
Publisher: Pearson Education
Release Date : 2007

Public Sector Marketing written by Tony Proctor and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.

Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the perspective of creating value for different organisational stakeholders. The book examines specific applications for public sector organisations such as local government in the context of leisure, culture and the arts, regeneration, education and social services. The main theme of the book is creating value for stakeholders through a philosophy based on setting a vision, creating and communicating the values and establishing a culture.

Public Relations And The Power Of Creativity

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Author : Sarah Bowman
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-10-04

Public Relations And The Power Of Creativity written by Sarah Bowman and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-04 with Business & Economics categories.

This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

Valuing Public Innovation

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Author : Rolf Rønning
language : en
Publisher: Springer Nature
Release Date : 2022-10-22

Valuing Public Innovation written by Rolf Rønning and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-22 with Business & Economics categories.

Public innovation is distinctive from private sector innovation by being set in a political system rather than a market. The roles of citizens and elected politicians as well as public servants and other stakeholders are frequently relevant. Public organizations can be creators, funders, orchestrators or sense-makers of innovations, which are carried out with the aim of benefitting society. This book provides a comprehensive insight into the theory and practice of public innovation using a wide range of research evidence about the processes, drivers and barriers, stakeholders and outcomes of innovation. Using the lens of public value, the book offers a stimulating discussion of how public innovation is valued and contested in current societies. Valuing Public Innovation aims to help develop a deeper understanding of innovation and how to use that knowledge in practical ways. This is essential reading for academics and students in the fields of innovation, organisation studies, public administration and public policy, as well as for policymakers and practitioners.

Framing Innovation In Public Service Sectors

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Author : Rolf Rønning
language : en
Publisher: Routledge
Release Date : 2014-05-09

Framing Innovation In Public Service Sectors written by Rolf Rønning and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-09 with Business & Economics categories.

Innovation is seen as an interactive process that involves many actors within and across organizational boundaries. In public sector services, innovation is a frequent, often holistic, and multi-layered process that involves many actors and many services at the same time. However, most of the existing literature on innovation in public sector services is based on the economics of innovation, which is heavily influenced by investigations of the private sector. Innovation in the Public Sector develops a more context-sensitive and rich approach in order to explore the different logics of innovation that prevail here. Rather than presenting a general theory of innovation, the book specifies how innovation and value creation are interconnected with social and institutional elements. Analytical constructs, including dynamic capability, absorptive capacity, and practice-based approaches, are reviewed and anchored in the organizational context of public sector services. Such a perspective on innovation can help us develop new understandings of the process and history of innovation, contributing to processual organizational analysis in a broader sense, and further developing present theories of organizational change.

Public Sector Entrepreneurship And The Integration Of Innovative Business Models

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Author : Lewandowski, Mateusz
language : en
Publisher: IGI Global
Release Date : 2017-01-05

Public Sector Entrepreneurship And The Integration Of Innovative Business Models written by Lewandowski, Mateusz and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-05 with Business & Economics categories.

While private, for-profit businesses have typically been the most experienced with entrepreneurship, the study of public sector business models is coming to the forefront of entrepreneurial discussions. This shift has allowed researchers and practitioners to expand on their knowledge of positive business choices and paved the way for more profitable business empires. Public Sector Entrepreneurship and the Integration of Innovative Business Models is a comprehensive source of academic research that discusses the latest entrepreneurial strategies, achievements, and challenges in public sector contexts. Highlighting relevant topics such as public management, crowdsourcing, municipal cooperation, and public sector marketing, this is an ideal resource for managers, practitioners, researchers, and professionals interested in learning more about public sector business ideals, and how these models are shaping positive entrepreneurial communities around the world.

Marketing In The Public Sector

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Author :
language : en
Publisher:
Release Date : 2007

Marketing In The Public Sector written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.