Public Relations And The Power Of Creativity
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Public Relations And The Power Of Creativity
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Author : Sarah Bowman
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-10-04
Public Relations And The Power Of Creativity written by Sarah Bowman and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-04 with Business & Economics categories.
This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
Public Relations And The Power Of Creativity
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Author : Sarah Bowman
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-10-04
Public Relations And The Power Of Creativity written by Sarah Bowman and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-04 with Business & Economics categories.
This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
Public Relations And The Power Of Creativity
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Author :
language : en
Publisher:
Release Date : 2018
Public Relations And The Power Of Creativity written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Creativity In Public Relations
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Author : Andy Green
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-12-03
Creativity In Public Relations written by Andy Green and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-03 with Business & Economics categories.
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes. Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.
Public Relations As A Creative Industry
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Author : Elisenda Estanyol
language : en
Publisher: Taylor & Francis
Release Date : 2022-09-02
Public Relations As A Creative Industry written by Elisenda Estanyol and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-02 with Business & Economics categories.
This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction. This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies.
Depth Public Relations
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Author : Johanna Fawkes
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-23
Depth Public Relations written by Johanna Fawkes and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-23 with Business & Economics categories.
Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona. This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role. Organisations, from local charities to multinational corporations, employ professional PR staff to manage promotional communication, and even public institutions must position themselves in the marketplace to secure funding and approval. To what extent has PR contributed to this culture of display, this masquerade of emptiness? This book argues that the climate crisis demands not more performance but a new approach, one of ‘depth public relations’. This concerpt builds on ideas not only from public relations, but also psychology, sociology and philosophy, as well as introducing the voices of climate activists and others seeking a deeper relationship with the human and non- human worlds. The proposed principles of depth public relations offer suggestions for theory and practice, with profound implications for PR and related fields, and will interest all scholars of the changing communication environment.
Political Creativity
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Author : Gerald Berk
language : en
Publisher: University of Pennsylvania Press
Release Date : 2013-11-14
Political Creativity written by Gerald Berk and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-14 with Political Science categories.
Political Creativity intervenes in the lively debate currently underway in the social sciences on institutional change. Editors Gerald Berk, Dennis C. Galvan, and Victoria Hattam, along with the contributors to the volume, show how institutions inevitably combine order and change, because formal rules and roles are always available for reconfiguration. Creative action is not the exception but the very process through which all political formations are built, promulgated and changed. Drawing on the rich cache of antidualist theoretical traditions, from poststructuralism and ecological theory to constructivism and pragmatism, a diverse group of scholars probes acts of social innovation in many locations: land boards in Botswana, Russian labor relations, international statistics, global supply chains, Islamic economics in Algeria, Islamic sects and state authority in Senegal, and civil rights reform, colonization, industrial policy, and political consulting in the United States. These political scientists reconceptualize agency as a relational process that continually reorders the nature and meaning of people and things, order as an assemblage that necessitates creative tinkering and interpretation, and change as the unruly politics of time that confounds the conventional ordering of past, present, and future. Political Creativity offers analytical tools for reimagining order and change as entangled processes. Contributors: Stephen Amberg, Chris Ansell, Gerald Berk, Kevin Bruyneel, Dennis C. Galvan, Deborah Harrold, Victoria Hattam, Yoshiko M. Herrera, Gary Herrigel, Joseph Lowndes, Ato Kwamena Onoma, Adam Sheingate, Rudra Sil, Ulrich Voskamp, Volker Wittke.
Public Relations Writing
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Author : Valerie Fields
language : en
Publisher: SAGE Publications
Release Date : 2024-08-22
Public Relations Writing written by Valerie Fields and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-22 with Language Arts & Disciplines categories.
Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field. Author Valerie Fields uses a practical approach, providing students with tips and checklists for producing high-quality content. Sample templates, writing exercises, and case studies in each chapter give students the opportunity to analyze and craft strategic messages for specific audiences. With a focus on storytelling, social media, and socially-conscious content, this text helps students understand the power of words within the larger context of our ever-changing media landscape.
Public Relations And The Digital
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Author : Clea Bourne
language : en
Publisher: Springer Nature
Release Date : 2022-09-29
Public Relations And The Digital written by Clea Bourne and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-29 with Language Arts & Disciplines categories.
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.
Your Whispering Heart An Inner Guide To Creativity
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Author : Shannon Skinner
language : en
Publisher: Erwin E. Sniedzins
Release Date : 2025-04-28
Your Whispering Heart An Inner Guide To Creativity written by Shannon Skinner and has been published by Erwin E. Sniedzins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-28 with Biography & Autobiography categories.
Your Whispering Heart: An Inner Guide to Creativity is filled with practical advice and wisdom on how best to unlock one's creative power and a terrific life guidance book. It explores a range of topics, from overcoming the obstacles in the way of maximizing our creative potential, such as self-doubt, fear, guilt and resentment, to finding inspiration, vitality and the courage to act on manifesting one's creative dreams - whether it is writing a book, making a movie, painting, starting a new business or growing a luscious garden. The key to unlocking our creative power, says the author, is listening to the whisper of the heart because it offers the wisdom and guidance to make your heart's desires come alive - and experiencing the joy that comes with it. If you wish to unlock your creative power, make your dreams a reality, and live with joy and meaning, this inspiring book provides the practical tools to help get you there. The whisper of your heart is your inner guide to creativity and joy. Your job is to listen. THIS BOOK IS FOR YOU IF: You feel stuck in your job and desire something more creative. Self-doubt holds you back from taking risks. You dream of earning a living by doing what you love. You want to make better creative decisions in business. You want a life filled with joy and meaning.