Creativity In Public Relations
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Creativity In Public Relations
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Author : Andy Green
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Creativity In Public Relations written by Andy Green and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores: the five 'Is' of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization. There are practical examples and research carried out by those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.
Public Relations As A Creative Industry
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Author : Elisenda Estanyol
language : en
Publisher: Taylor & Francis
Release Date : 2022-09-02
Public Relations As A Creative Industry written by Elisenda Estanyol and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-02 with Business & Economics categories.
This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction. This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies.
Public Relations And The Power Of Creativity
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Author : Sarah Bowman
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-10-04
Public Relations And The Power Of Creativity written by Sarah Bowman and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-04 with Business & Economics categories.
This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
Public Relations As A Creative Industry
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Author : Elisenda Estanyol Casals
language : en
Publisher:
Release Date : 2022-11
Public Relations As A Creative Industry written by Elisenda Estanyol Casals and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11 with Creative ability categories.
"This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of team-work and social interaction. This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies"--
Discovering Public Relations
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Author : Karen Freberg
language : en
Publisher: SAGE Publications
Release Date : 2023-11-18
Discovering Public Relations written by Karen Freberg and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-18 with Language Arts & Disciplines categories.
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Public Relations And The Power Of Creativity
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Author :
language : en
Publisher:
Release Date : 2018
Public Relations And The Power Of Creativity written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Creativity In Communications
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Author : Robert A. Adams
language : en
Publisher: New York Graphic Society Books
Release Date : 1971
Creativity In Communications written by Robert A. Adams and has been published by New York Graphic Society Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Business & Economics categories.
Discovering Public Relations
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Author : Karen Freberg
language : en
Publisher: SAGE Publications
Release Date : 2020-08-04
Discovering Public Relations written by Karen Freberg and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-04 with Language Arts & Disciplines categories.
Recipient of a 2021 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Engaging Public Relations
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Author : Bruce L. Smith
language : en
Publisher:
Release Date : 2015-01-09
Engaging Public Relations written by Bruce L. Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-09 with Public relations categories.
Creative Marketing Communications
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Author : Daniel L. Yadin
language : en
Publisher: Kogan Page Publishers
Release Date : 2001
Creative Marketing Communications written by Daniel L. Yadin and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
A practical guide to creative marketing techniques Creative Marketing Communications features information on every aspect of marketing communications from branding and positioning to writing sales-winning copy and assessing creative work. This third edition contains a new section covering marketing on the Internet.