Public Media Management For The Twenty First Century
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Public Media Management For The Twenty First Century
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Author : Michał Głowacki
language : en
Publisher: Routledge
Release Date : 2013-10-15
Public Media Management For The Twenty First Century written by Michał Głowacki and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-15 with Social Science categories.
This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.
The Twenty First Century Media Industry
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Author : John Allen Hendricks
language : en
Publisher: Lexington Books
Release Date : 2010-06-22
The Twenty First Century Media Industry written by John Allen Hendricks and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-22 with Technology & Engineering categories.
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
The Twenty First Century Media Industry
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Author : John Allen Hendricks
language : en
Publisher: Studies in New Media
Release Date : 2011
The Twenty First Century Media Industry written by John Allen Hendricks and has been published by Studies in New Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
The 21st Century Media R Evolution
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Author : Jim Macnamara
language : en
Publisher: Peter Lang
Release Date : 2010
The 21st Century Media R Evolution written by Jim Macnamara and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Communication categories.
The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.
The 21st Century Public Manager
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Author : Zeger van der Wal
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-15
The 21st Century Public Manager written by Zeger van der Wal and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-15 with Political Science categories.
Truly global in scope and ambition, the 21st Century Public Manager addresses key trends, challenges, and opportunities facing public managers across contexts and regimes. This accessible textbook aims to inspire public managers in rethinking their roles, skills, and values as they enter a VUCA world-one characterized by volatility, uncertainty, complexity, and ambiguity. It is written for aspiring and current public managers in graduate schools and executive education programs.
The Values Of Public Service Media In The Internet Society
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Author : Miguel Túñez-López
language : en
Publisher: Springer Nature
Release Date : 2021-03-16
The Values Of Public Service Media In The Internet Society written by Miguel Túñez-López and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-16 with Social Science categories.
This book provides a global overview of the challenges and opportunities faced by Public Service Media (PSM) organizations, including the increasing power of digital platforms, changing consumption habits, and reforms on funding models. In order to survive in the new, transforming media ecosystem, PSM organizations need to retain their core values whilst also embracing new values stemming from society’s increasingly complex communication needs and value systems. The contributions of 40 authors from three continents are grouped into three areas in which PSM organizations can create value: innovation, governance and relation to the market, and democratic reinforcement. The book illustrates how PSM can create value for different stakeholders, in different contexts, and through different methods. Contributing to a better understanding of the role of PSM in current media systems, PSM is shown as a key agent for the development of the public sphere and democratic societies.
Public Broadcasting For The 21st Century
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Author : Marc Raboy
language : en
Publisher: Indiana University Press
Release Date : 1996
Public Broadcasting For The 21st Century written by Marc Raboy and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Art categories.
This study examines the situation of public broadcasting worldwide, in a number of different contexts, from a variety of thematic perspectives. The result is a global report on the question of public service broadcasting
Trends In Media Management In The 21st Century
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Author :
language : en
Publisher:
Release Date : 2000
Trends In Media Management In The 21st Century written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Mass media categories.
Digital Transformation In Journalism And News Media
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Author : Mike Friedrichsen
language : en
Publisher: Springer
Release Date : 2017-05-03
Digital Transformation In Journalism And News Media written by Mike Friedrichsen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-03 with Business & Economics categories.
This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. The book will help journalists and practitioners working in news media to identify best practices and discover new types of information flows in a rapidly changing news media landscape.
Up In The Air
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Author : Tarik Jusić
language : en
Publisher: Central European University Press
Release Date : 2021-06-01
Up In The Air written by Tarik Jusić and has been published by Central European University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-01 with Social Science categories.
The agenda for transition after the demise of communism in the Western Balkans made the conversion of state radio and television into public service broadcasters a priority, converting mouthpieces of the regime into public forums in which various interests and standpoints could be shared and deliberated. There is general agreement that this endeavor has not been a success. Formally, the countries adopted the legal and institutional requirements of public service media according to European standards. The ruling political elites, however, retained their control over the public media by various means. Can this trend be reversed? Instead of being marginalized or totally manipulated, can public service media become vehicles of genuine democratization? A comparison of public service media in seven countries (Albania, Bosnia & Herzegovina, Croatia, Kosovo, Montenegro, North Macedonia, and Serbia) addresses these important questions.