Public Relations As A Creative Industry
DOWNLOAD eBooks
Download Public Relations As A Creative Industry PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Public Relations As A Creative Industry book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Public Relations As A Creative Industry
DOWNLOAD eBooks
Author : Elisenda Estanyol
language : en
Publisher: Taylor & Francis
Release Date : 2022-09-02
Public Relations As A Creative Industry written by Elisenda Estanyol and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-02 with Business & Economics categories.
This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction. This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies.
Public Relations As A Creative Industry
DOWNLOAD eBooks
Author : Elisenda Estanyol Casals
language : en
Publisher:
Release Date : 2022-11
Public Relations As A Creative Industry written by Elisenda Estanyol Casals and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11 with Creative ability categories.
"This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of team-work and social interaction. This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies"--
Creativity In Public Relations
DOWNLOAD eBooks
Author : Andy Green
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Creativity In Public Relations written by Andy Green and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores: the five 'Is' of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization. There are practical examples and research carried out by those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.
Public Relations And The Power Of Creativity
DOWNLOAD eBooks
Author : Sarah Bowman
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-10-04
Public Relations And The Power Of Creativity written by Sarah Bowman and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-04 with Business & Economics categories.
This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
Advertising And Public Relations
DOWNLOAD eBooks
Author : Stan Tymorek
language : en
Publisher: Infobase Publishing
Release Date : 2010
Advertising And Public Relations written by Stan Tymorek and has been published by Infobase Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Examines the ins and outs of the advertising and public relations industries, providing tips for success, an in-depth glossary of industry jargon, and an overview of the current state of the industry.
Discovering Public Relations
DOWNLOAD eBooks
Author : Karen Freberg
language : en
Publisher: SAGE Publications
Release Date : 2020-07-08
Discovering Public Relations written by Karen Freberg and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-08 with Language Arts & Disciplines categories.
Recipient of a 2021 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
The Creative Side Of Public Relations
DOWNLOAD eBooks
Author :
language : en
Publisher: Aspatore Books
Release Date : 2007
The Creative Side Of Public Relations written by and has been published by Aspatore Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Public Relations Best Practices 2008 2009
DOWNLOAD eBooks
Author : Aspatore Books
language : en
Publisher: Aspatore Books
Release Date : 2008
Public Relations Best Practices 2008 2009 written by Aspatore Books and has been published by Aspatore Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Public Relations Best Practices 2008-2009 is an authoritative, insider's perspective on the newest trends and best campaign strategies of the past year, as well as the next big thing to prepare for in the year to come. Featuring Presidents and CEOs representing some of the nation's leading PR firms, this book provides a broad yet comprehensive overview of how leaders in the industry approach the challenging 24/7 news environment in order to stay on top of the constantly changing face of the media. The authors weigh in on the significance of blogging, social networking, viral marketing, and crisis PR in today's business world, and provide real-world examples of the successful utilization of new media and creative PR approaches. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great strategic minds of today, as experts offer an insider's glimpse into this continuously-developing industry.
Public Relations
DOWNLOAD eBooks
Author : Jacquie L′Etang
language : en
Publisher: SAGE
Release Date : 2007-11-21
Public Relations written by Jacquie L′Etang and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-21 with Business & Economics categories.
"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The Hague University "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - Chris Rushton, Sunderland University "Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: Reputation Risk Impression management Celebrity Ethics Persuasion and propaganda Emotional and spiritual dimensions of management Promotional culture and globalization Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
Public Relations And The Power Of Creativity
DOWNLOAD eBooks
Author : Sarah Bowman
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-10-04
Public Relations And The Power Of Creativity written by Sarah Bowman and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-04 with Business & Economics categories.
This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.