Public Sector Marketing
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Public Sector Marketing
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Author : Tony Proctor
language : en
Publisher: Pearson Education
Release Date : 2007
Public Sector Marketing written by Tony Proctor and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Government marketing categories.
Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the perspective of creating value for different organisational stakeholders. The book examines specific applications for public sector organisations such as local government in the context of leisure, culture and the arts, regeneration, education and social services. The main theme of the book is creating value for stakeholders through a philosophy based on setting a vision, creating and communicating the values and establishing a culture.
Marketing In The Public Sector
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Author : Nancy R. Lee
language : en
Publisher: Pearson Education
Release Date : 2006-10-16
Marketing In The Public Sector written by Nancy R. Lee and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-16 with Business & Economics categories.
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Marketing Public Sector Services
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Author : Jennifer Bean
language : en
Publisher: HB Publications
Release Date : 2012-01-01
Marketing Public Sector Services written by Jennifer Bean and has been published by HB Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Business & Economics categories.
This book is one of a series of books entitled Essential Skills for the Public Sector. It sets out the fundamental principles of marketing and applies them to a public sector context. The content includes the marketing mix, how to develop a marketing plan, market research techniques and examples of how to implement a marketing strategy and plan. It is increasingly important that public sector services are customer focused and effective marketing helps to achieve this. Whether or not the public service being delivered is in a competitive environment, managers should see marketing as a fundamental part of the management process. There are worked examples and practical exercises which allow the theory to be put into practice, encouraging self development and continuous improvement. The style is simple, easy to read, and accessible to staff at all levels within an organisation.
Public Sector Marketing Communications Volume I
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Author : Ogechi Adeola
language : en
Publisher: Springer Nature
Release Date : 2022-10-03
Public Sector Marketing Communications Volume I written by Ogechi Adeola and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-03 with Business & Economics categories.
African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa’s public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa’s public sector.
New Public Sector Marketing
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Author : David Chapman
language : en
Publisher:
Release Date : 1998
New Public Sector Marketing written by David Chapman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with categories.
Public Sector Marketing
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Author : Larry L. Coffman
language : en
Publisher:
Release Date : 1986-07-31
Public Sector Marketing written by Larry L. Coffman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-07-31 with Business & Economics categories.
A concise ``how-to'' handbook of effective marketing techniques tailored especially to the public sector. Offers insights and perspectives for achieving maximum positive results while dealing with obstacles both inside and outside the organization. Features a comprehensive Promotional Program Summary that helps make sure you've covered every base in developing and implementing a promotion plan. Includes examples, planning formats, an extensive glossary, a comprehensive program-audit checklist, and a current reading-reference list.
Public Sector Marketing Pro
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Author : Joanne Sweeney
language : en
Publisher:
Release Date : 2019-06-12
Public Sector Marketing Pro written by Joanne Sweeney and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-12 with categories.
Public Sector Marketing Pro is the definitive guide for government and public sector agencies, politicians, political parties and NGOs on how to successfully reach and engage with the public in the Digital Age.
Marketing Management And Communications In The Public Sector
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Author : Martial Pasquier
language : en
Publisher: Routledge
Release Date : 2017-08-18
Marketing Management And Communications In The Public Sector written by Martial Pasquier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-18 with Business & Economics categories.
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Public Sector Marketing Pro
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Author : Joanne Sweeney
language : en
Publisher: Js Press
Release Date : 2022-10-27
Public Sector Marketing Pro written by Joanne Sweeney and has been published by Js Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-27 with categories.
Do you need to transform your communications department into a specialist digital and social media team? The newly revised Public Sector Marketing Pro is the definitive guide for government and public sector agencies, politicians, political parties and NGOs on how to successfully reach and engage with the public in the Digital Age. With over 20 years' experience in journalism, digital marketing, and communications, Joanne Sweeney highlights how communication has changed in our post-pandemic world. New and updated chapters include case studies from public health officials on how they modified their tactics as the public demanded more information quicker than ever before. This crash course in digital public engagement will teach you how to: - Transform outdated communications strategy into agile digital plans - Respond to the public in real time on social media-even if you're understaffed - Effectively respond to crises online - Leverage digital communications to meet your organisation's larger objectives - Understand and adapt to the changes that occurred during the pandemic Public Sector Marketing Pro is your ultimate training manual to becoming a skilled leader in your field and online.
Marketing The Public Sector
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Author : Seymour H. Fine
language : en
Publisher: Routledge
Release Date : 2017-07-12
Marketing The Public Sector written by Seymour H. Fine and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-12 with Business & Economics categories.
The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating a demand for such "social products" as energy conservation, women's rights, military enlistment, or day-care centers. The goal of this volume is to provide social sector executives with practical and effective guidelines on how to harness the power of marketing in order to improve service to their constituencies. Marketing the Public Sector builds upon two decades of research in social marketing and represents the current state of the art. The authors demonstrate how the principles developed in earlier studies can be applied in actual situations. Included here are case studies of marketing plans prepared for hospitals, political campaigns, Third World social change, and community foundations that proved to be as effective as those in the private sector. The case study approach is effectively supplemented by theoretical chapters that define first principles in essential matters such as product management, value determination, advertising, and analysis of market performance. This amalgamation of theory and application is suitable to middle-range social marketing sizes as well as full-scale projects that large agencies might undertake. The problems differ only in magnitude; no organization is too small or too large to adopt a consumer orientation. Marketing the Public Sector is not only a guide to marketing; it is also about communication, social change, propaganda, and education. It will be of great interest to sociologists; public sector administrators; and specialists in communications, public relations, fund-raising, and community affairs.