Public Relations And Media In Cooperatives An Indian Perspective
DOWNLOAD
Download Public Relations And Media In Cooperatives An Indian Perspective PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Public Relations And Media In Cooperatives An Indian Perspective book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Public Relations And Media In Cooperatives An Indian Perspective
DOWNLOAD
Author : Sanjay Kumar Verma
language : en
Publisher: Studera Press
Release Date : 2019-09-01
Public Relations And Media In Cooperatives An Indian Perspective written by Sanjay Kumar Verma and has been published by Studera Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-01 with Business & Economics categories.
At a time when effective communications has become the biggest issue confronting the cooperative movement globally, the book delves into the issues of Public Relations and Media in the context of cooperatives in India. Being the largest cooperative movement in the world, with significant achievements in various areas of socio-economic activities, the Indian cooperative movement faces a big challenge of image-building which can enhance the profile of the cooperative movement, and create awareness about the beneficial aspects of cooperative development amongst the general masses. Against this backdrop, the book is a timely endeavour to analyse the issues of public relations and media which have an important role in image-building of the cooperative sector. The book with a strategic orientation comes up with fresh perspectives so as to prepare a road-map for strengthening the functioning of public relations and media in the working of cooperatives in India. As communications is considered the weakest link in the functioning of the cooperative sector, there is a strong realization that the cooperative movement in India cannot succeed without a vibrant public relations and media policy. As the communication literature in the cooperative sector in India is scanty, the book also fills a big void in enriching the subjects of public relations and media, which are generally neglected. The book deals with a wide gamut of vital issues like importance of public relations, research in public relations, media relations, community media, cooperative advocacy, success stories, strategic communications, social media, role of blogs, and also some case studies related to public relations and media. The book provides a refreshing referral benefit to students and teachers of public relations and media, research scholars, faculty members, academicians, practitioners and policy-makers related to the cooperative sector in India and abroad.
Effective Public Relations And Media Strategy Third Edition
DOWNLOAD
Author : REDDI, C.V. NARASIMHA
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2019-09-01
Effective Public Relations And Media Strategy Third Edition written by REDDI, C.V. NARASIMHA and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-01 with Business & Economics categories.
The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporary diverse public relations and media practices. As a result, the new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information. Subjects like Mass Communication, Public Relations, Journalism, Advertising, Media Studies, Event Management, PR 2.0 New Model and eight case studies including Mahatma Gandhi World's Greatest Communicator — all in one make this edition truly unique and the only textbook of this type in India. The other key topics that have been given attention in the book include PR as a Strategic Management Function; Communication Models: History of Indian PR; Standards and Ethics in PR; Corporate Communications; PR in Government, Public Sector and NGOs; Global PR; Internet and Social Media; Multimedia PR Campaign and PR into the Future. Learning Tools • Students learning tools such as Chapter Opening Preview, Relevant Case Problems in the Text, End of the Chapter Summary for quick understanding, Review Questions for practice, the Glossary and traits needed for success in PR career are added value to this edition. The text is a must read for every student, faculty and practitioners of Mass Communication, Media Relations, Journalism, PR & Advertising and all management disciplines.
Cooperatives And Social Innovation
DOWNLOAD
Author : D. Rajasekhar
language : en
Publisher: Springer Nature
Release Date : 2020-10-27
Cooperatives And Social Innovation written by D. Rajasekhar and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-27 with Business & Economics categories.
This book discusses social innovations by cooperatives from the Asia and Pacific region. Social innovations emerge when the state and market in developing countries find it difficult to solve problems such as poverty, hunger, ill health, poor education systems, inadequate drinking water and poor sanitation. These countries also face barriers to economic growth such as climate change, poor governance, unequal opportunities and social exclusion. This volume therefore addresses the following questions. What are the distinctive features of social innovations by cooperatives? How social innovations bring in changes in the process and outcome of development? After presenting theories of social innovation and a critical review of cooperatives and social innovation, the book presents 15 chapters on social innovations by cooperatives in the Asia Pacific region. These social innovations are related to health insurance, community based tourism, disaster response, climate smart agriculture, use of social media for youth empowerment, training for the emergence of second-line leaders in cooperatives, social inclusion through innovative finance, profitable marketing of organic produce to strengthen economic status of small farmers, digital auction and value addition for income security of farmer members, collaboration between cooperative members and workers for the mutual benefit, worker cooperatives, women leadership and participation, building union-cooperative partnership in finance and rating of cooperatives to promote transparency and accountability. A chapter on innovative services of cooperatives during the time of Covid19 is also included. This volume will be quite significant for co-operators, researchers, teachers, practitioners and policy-makers at the global level. The theme is relevant for international development community and national cooperatives with concern for their communities, which is the seventh cooperative principle of International Cooperative Alliance and the Sustainable Development Goal of the UN.
The Cooperator
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 2007
The Cooperator written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Agriculture, Cooperative categories.
Managing The Media In The India Burma War 1941 1945
DOWNLOAD
Author : Philip Woods
language : en
Publisher: Bloomsbury Publishing
Release Date : 2022-08-11
Managing The Media In The India Burma War 1941 1945 written by Philip Woods and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-11 with History categories.
This book explores how the media was used by the armed forces during the India-Burma campaigns of WWII to project the most positive image to domestic and international audiences of a war that often seemed neglected or misunderstood. Discussing how soldiers were, for the first time, able to access newspapers and radio broadcasts relating stories of the campaigns they were actively fighting in, Managing the Media in the India-Burma War reveals not only the impact that the media had in maintaining troop morale, but how the military recognised that the media could be a valuable arm of warfare. Revealing how troops responded to reports of their operations, Philip Woods demonstrates the role of the media in creating the 'Forgotten Army' syndrome, which came about in the last two years of the Burma campaign. Focusing on the British Media, but with examples from the United States and India, including Indian war correspondents, it discusses India's role in the Second World War in relation to social, economic and political developments at the time. Honing in on India and Burma at a turning point in their road to independence, this book offers a fresh angle on a well-known military conflict, unpicks the various constraints and influences on the media in wartime, and links the campaign to India's crucial role in WWII.
Services Marketing
DOWNLOAD
Author : Ravi Shanker
language : en
Publisher: Excel Books India
Release Date : 2002
Services Marketing written by Ravi Shanker and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Services Marketing: Text & Readings is an anthology of original works of corporate leaders from the India Services Sector. In addition, a detailed section deals with the conceptual issues of services marketing.The organization of the book is as follows:Services Marketing: Concep-tual Issues Understanding Services Phenomenon, Role of Services in Economy, Services Characteristics and Marketing Implications, Marketing Mix in Services: The Traditional 4Ps, Extended Marketing Mix for Services, Differentiation Strategies, Demand Management and Productivity, Services Quality, Services Strategies Sector Specific Marketing: Challenges and Practices Tourism and Travel Services, Transportation and Logistics Services, Financial Services, Information Technology and Communication Services, Media Services, Health Care Services, Professional Services, Educational and Extension Services, Public Services
Public Relations
DOWNLOAD
Author : Jacquie L′Etang
language : en
Publisher: SAGE
Release Date : 2007-11-21
Public Relations written by Jacquie L′Etang and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-21 with Business & Economics categories.
"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The Hague University "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - Chris Rushton, Sunderland University "Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: Reputation Risk Impression management Celebrity Ethics Persuasion and propaganda Emotional and spiritual dimensions of management Promotional culture and globalization Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
Ncdc Bulletin
DOWNLOAD
Author : National Cooperative Development Corporation (India)
language : en
Publisher:
Release Date : 2003
Ncdc Bulletin written by National Cooperative Development Corporation (India) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Agriculture, Cooperative categories.
Research In Education
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 1971
Research In Education written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Education categories.
Corporate Communication
DOWNLOAD
Author : Jaishri Jethwaney
language : en
Publisher: Taylor & Francis
Release Date : 2024-02-13
Corporate Communication written by Jaishri Jethwaney and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-13 with Business & Economics categories.
Corporate Communication: Concepts and Practice—a comprehensive and engaging textbook—helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a “sense of being,” on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors. Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready. This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.