Public Relations And The Public Interest
DOWNLOAD
Download Public Relations And The Public Interest PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Public Relations And The Public Interest book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Public Relations And The Public Interest
DOWNLOAD
Author : Jane Johnston
language : en
Publisher: Routledge
Release Date : 2016-02-12
Public Relations And The Public Interest written by Jane Johnston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-12 with Language Arts & Disciplines categories.
In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book’s themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.
Public Interest Communication
DOWNLOAD
Author : Jane Johnston
language : en
Publisher:
Release Date : 2018-07-19
Public Interest Communication written by Jane Johnston and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-19 with Business communication categories.
This book combines the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations to develop a new concept of public interest communication. It develops this within key social and cultural contexts that resonate globally - health, community, media and the environment - each representing interest conflicts within the changing global environment. Of great interest to researchers and advanced students of communication, public relations, public communication, and public policy.
Public Relations
DOWNLOAD
Author : Edward L. Bernays
language : en
Publisher: University of Oklahoma Press
Release Date : 2013-07-29
Public Relations written by Edward L. Bernays and has been published by University of Oklahoma Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-29 with Business & Economics categories.
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
It S Not Just Pr
DOWNLOAD
Author : W. Timothy Coombs
language : en
Publisher: John Wiley & Sons
Release Date : 2013-07-08
It S Not Just Pr written by W. Timothy Coombs and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-08 with Business & Economics categories.
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars
Paradox In Public Relations
DOWNLOAD
Author : Kevin L. Stoker
language : en
Publisher: Routledge
Release Date : 2020-03-25
Paradox In Public Relations written by Kevin L. Stoker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-25 with Business & Economics categories.
Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term “Public Relations” was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.
Power Public Relations
DOWNLOAD
Author : Leonard Saffir
language : en
Publisher: McGraw-Hill Companies
Release Date : 2000
Power Public Relations written by Leonard Saffir and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Public relations is in the White House and the boardroom. It's creating tomorrow's stars on Hollywood sets and it's shaping the careers of tomorrow's leaders. It's moving new ideas out of the workshops of entrepreneurs and onto the Internet. Public relations is everywhere. Leonard Saffir has spent a lifetime affecting the ways we view our corporations, our politicians, our heroes, and the host of products and services we buy and use every day. In "Power Public Relations," he reveals the dynamic, powerful discipline that's successfully being used to influence thinking and shape public reaction. Complete with hands-on advice on working with the media, capturing public interest, and building and evaluating a successful public relations program, "Power Public Relations" promises to reveal new opportunities for anyone who understands the new PR and puts it to work. Praise for the Previous Edition of Power Public Relations "No professional should be without this book. It carries how-to advice and a view of the future that must be read by all." -- Robert L. Dilenschneider Principal, The Dilenschneider Group "In candidly sharing his experiences, Len Saffir easily rates an E for excellence. This book is enlightening, educational, and enjoyable!" -- Richard Weiner Public Relations Consultant
Media Performance
DOWNLOAD
Author : Denis McQuail
language : en
Publisher: SAGE Publications Limited
Release Date : 1992-06-24
Media Performance written by Denis McQuail and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-06-24 with Language Arts & Disciplines categories.
This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the `public interest' means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic,
Corporate Public Affairs
DOWNLOAD
Author : Otto Lerbinger
language : en
Publisher: Routledge
Release Date : 2006-08-15
Corporate Public Affairs written by Otto Lerbinger and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-15 with Business & Economics categories.
Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government. Divided into five parts, this book: *provides an overview of the corporate public affairs function; *explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups; *recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions; * deals with legislative, executive, and judicial branches of government; and *raises the question of how corporate power strategies have affected the political marketplace. This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.
The Power Of Public Relations
DOWNLOAD
Author : Joseph F. Awad
language : en
Publisher: Greenwood
Release Date : 1985
The Power Of Public Relations written by Joseph F. Awad and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
Introduction To Public Affairs
DOWNLOAD
Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :
Introduction To Public Affairs written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Each and every organization needs to develop a good strategy for public affairs. Public affairs have received such kind of importance in today's world because no organization can survive in isolation. Every institution requires other institutions as well as the public that act as the customer, the decision-maker as well as the employees that can make or break the image of an organization. With the advent of technology, this task has become easier for managers. The information could be disseminated at a very low cost with the use of mass media and socializing websites. Creating a good image for an institution has become relatively much easier, but this comes with the negative fact that the dissolution of the image has also become an easy task. Public affairs have been increasingly given importance in the corporate world as increased competition has resulted in excess marketing and advertising campaigns that are used to create a Goodwill for the company. There are various tools under public affairs that are used by various organizations in order to fulfill their objectives and goals in the long run.