Public Relations W Dzia Alno Ci Przedsi Biorstwa
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Consumers Towards Marketing Strategies Of Coffee Producers
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Author : Grzegorz Maciejewski
language : en
Publisher: BRILL
Release Date : 2023-09-14
Consumers Towards Marketing Strategies Of Coffee Producers written by Grzegorz Maciejewski and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-14 with Business & Economics categories.
This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. Many books offer advice on how to write effective marketing strategies, but only few indicate how to implement them successfully. This book belongs to the second group. The proposed solutions can be applied by coffee producers, but can also be adapted to suit the needs of enterprises operating on other markets. The actual needs of the clients are presented, and the authors show how to implement and control the adopted marketing strategies to satisfy those needs. Valuable assets this book offers are the control system for the execution of the marketing strategy proposed by the authors (based on the Balanced Scorecard), and the aggregate of 38 indicators enabling you to determine the degree of implementation of the marketing strategy adopted by the enterprise. 'The main idea of the monograph is the effort to improve the activities of coffee producers by analysing and eliminating the discrepancy between the marketing strategies used and the real needs and preferences of consumers. The monograph is based on primary and secondary data obtained as a result of surveys of consumers and participants of the supply side of the coffee market. The conclusions presented in the monograph are drawn from the analysis of documents of twenty-six coffee producers, individual in-depth interviews with managers, a case study of the company MOKATE sp. z o.o. - the leader of the Polish instant cappuccino market, and from direct interviews with 800 coffee consumers. The Polish coffee market is one of the largest markets of this kind in Europe and it has great potential for growth. Therefore, this publication is not only a valuable contribution to research on behaviour of market entities, but also an important source of inspiration for managers responsible for everyday marketing in FMCG markets, in particular, in coffee markets.' Prof. Roman E. Niestrój Professor of Marketing, WSB University, Poland 'This book describes possible marketing strategies with focus on the coffee sector. The history of 'marketing' is presented, from the first attempts at a scientific approach in 1926, up to the establishment of this term in science in the 1950s. The authors refer to various definitions of marketing and describe its strategy variants (defensive/active). The main element (and advantage) of the book is the presentation of various methods of implementation and (equally important) their control. This content is supplemented by tables and figures concerning production, consumption and prices in the coffee market. In general, the book has a significant practical value, as it shows enterprises (not only from the coffee sector) how to effectively implement marketing strategies.' Dr. Joachim Schwanitz Managing Director, Huth's Kaffee & Feinkost, Germany
Modern Entrepreneurship In Business Practice Selected Issues
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Author : Marek Matejun
language : en
Publisher: Lodz University of Technology Press, Lodz
Release Date : 2013-10-01
Modern Entrepreneurship In Business Practice Selected Issues written by Marek Matejun and has been published by Lodz University of Technology Press, Lodz this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-01 with categories.
Marketing Classics
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Author : Ben M. Enis
language : en
Publisher: Allyn & Bacon
Release Date : 1995
Marketing Classics written by Ben M. Enis and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Marketing. categories.
This 25th-anniversary-edition of Marketing Classics represents a culmination of the most important articles published in the field. Each article has been selected for the contribution it has made, and the impact it has had in bringing a new way of thinking into marketing theory and practice. Eleven new articles have been added in such topical areas as marketing ethics, global marketing strategy, service quality and technology diffusion. Articles of enduring interest by noted marketing minds like Wroe Anderson, George Katona, Theodore Levitt, George Day, John Howard, Frederick Webster Jr, Sidney J. Levy, Jagdish Sheth and Philip Kotler are retained. The articles are divided into four parts: Marketing Philosophy; Buyer and Market Behaviour; Marketing Strategy; and Competitive Marketing Programmes.
Innovation The Basis Of Cultural Change
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Author : Homer Garner Barnett
language : en
Publisher: New York : McGraw-Hill
Release Date : 1953
Innovation The Basis Of Cultural Change written by Homer Garner Barnett and has been published by New York : McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1953 with Social Science categories.
Theory Of Accounting Measurement
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Author : Yuji Ijiri
language : en
Publisher:
Release Date : 1975
Theory Of Accounting Measurement written by Yuji Ijiri and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Business & Economics categories.
Material Requirements Planning
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Author : Joseph Orlicky
language : en
Publisher: McGraw-Hill Companies
Release Date : 1975
Material Requirements Planning written by Joseph Orlicky and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Business & Economics categories.
Making Sense Of Intellectual Capital
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Author : Daniel Andriessen
language : en
Publisher: Routledge
Release Date : 2004-02-18
Making Sense Of Intellectual Capital written by Daniel Andriessen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-18 with Business & Economics categories.
Peter Drucker has introduced us all to the knowledge era, where knowledge is the primary resource and intangibles (intellectual capital resources and assets) are now largely recognized as the most important sources of organizations' competitive advantage. With the recognition of the importance of Intangibles comes the problem of how to properly identify them and assign them a value within the corporation. This is an area of concern in 5 fields: 1) accounting and financial reporting, 2) performance measurement and management, 3) valuation in the finance field, 4) the Human Resources field in terms of management, strategy, and planning, and 5) Intellectual Capital. Over the past eight years, over 25 methods have been proposed for the valuation of intangibles coming out of these 5 fields. In this book, Andriessen evaluates 25 existing methods of intangible valuation according to highly developed criteria. In performing his evaluations, Andriessen synthesizes the state of the art research from these fields based on extensive research. He then presents his own method for valuing intangibles, which he began developing and testing as a Senior Manager at KPMG Knowledge Advisory Services in The Netherlands. He relates six case studies in which this method was tested in actual companies, carefully reviews the results of his tests, and then concludes by offering a new and improved method for valuing intangibles in his Weightless Wealth Toolkit, a complete step-by-step process for identifying, valuing, and managing Intangibles to help managers operate successfully in the Intangible Economy.
Cross Cultural Competence
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Author : Slawomir Magala
language : en
Publisher: Routledge
Release Date : 2005-11-16
Cross Cultural Competence written by Slawomir Magala and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-16 with Business & Economics categories.
Cross-cultural management is a crucial challenge for the successful development of international business, yet it is often badly understood and poorly implemented. Misunderstandings arise as culture affects both individuals and organizations, yet attempts to understand, explain and interpret these differences have often been hidden between a welter of conflicting theories and paradigms. This book is a much-needed guide to the theory and practice of cross-cultural management. It focuses on four key areas: the language connection the global connection the management connection the multimedia connection. Using an innovative approach combining theory, tool-kits and applications, it takes a fresh look at this complex topic, investigating the recognition of cross-cultural differences, accounting for them in managerial communications, and bridging them in a variety of negotiations, interactions and collaborative projects.
Models For Innovation Diffusion
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Author : Vijay Mahajan
language : en
Publisher: SAGE
Release Date : 1985
Models For Innovation Diffusion written by Vijay Mahajan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Reference categories.
Presents a powerful set of techniques for investigating the temporal diffusion process of any innovation. In addition, this volume outlines several widely used diffusion models and suggests their appropriate applications.
Infrastructure And Environment
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Author : Anna Krakowiak-Bal
language : en
Publisher: Springer
Release Date : 2020-08-15
Infrastructure And Environment written by Anna Krakowiak-Bal and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-15 with Science categories.
This book constitutes the 25th International Conference on Infrastructure and Environment (infraeco 2018) that focuses on rural problems connected with infrastructural equipment. In general, infrastructure issues are dedicated to urban areas while rural topics are linked to agriculture so this conference bridges these two aspects. It also explores ways to manage and separate conflicts between different and important needs of inhabitants, the environment, and other spatial users. The conference provides a forum for much needed cooperation between various scientific disciplines regarding these multidisciplinary problems and issues; hence, Infraeco 2018 draws together engineers, planners, consultants, land developers, and academics from across all disciplines of highway planning, design, operations, and engineering to presents effective practices and share current research results.
