Publicidad Y Pepsi
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Soda Goes Pop
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Author : Joanna Love
language : en
Publisher: University of Michigan Press
Release Date : 2019-07-22
Soda Goes Pop written by Joanna Love and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-22 with Music categories.
From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.
Publicidad Y Pepsi
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Author : Catalina Fresneda Fuentes
language : es
Publisher:
Release Date : 2000
Publicidad Y Pepsi written by Catalina Fresneda Fuentes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Pepsi Live And Learn
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Author : David Allan
language : en
Publisher:
Release Date : 2018
Pepsi Live And Learn written by David Allan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Advertising categories.
Not all publicity is good publicity and good intentions do not always produce favorable results - just ask Pepsi. Following a wave of 2017 marketing campaigns (including advertisements during the Super Bowl and The Academy Awards) filled with social issue-oriented advertising, Pepsi jumped into the fray with a commercial that included a very recognizable celebrity (Kendall Jenner) and popular music (by Skip Marley). The result was instant condemnation on popular and social media, which included comments from Bernice King, the daughter of Martin Luther King Jr. ("If only Daddy would have known about the power of #Pepsi" April 5, 2017). It resulted in Pepsi pulling the advertisement immediately. The questions soon followed: How could Pepsi miss the mark so drastically? Why was Pepsi's "Live" such a dramatic failure? What "now" for the iconic soft-drink brand? This case looks at what we can "Learn" from Pepsi's bad publicity but good reaction.
Was There A Pepsi Generation Before Pepsi Discovered It
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Author : Stenley C. Hollander
language : en
Publisher:
Release Date : 1992
Was There A Pepsi Generation Before Pepsi Discovered It written by Stenley C. Hollander and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.
Encyclopedia Of Pepsi Cola Collectibles
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Author : Stoddard
language : en
Publisher: Penguin
Release Date : 2011-02-28
Encyclopedia Of Pepsi Cola Collectibles written by Stoddard and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-28 with Antiques & Collectibles categories.
The choice is clear and this comprehensive guide on Pepsi-Cola memorabilia is the only one collectors will need. Divided into four sections - signs, containers, novelties and toys, and paper collectibles - collectors will find everything from early Pepsi trays to cardboard signs, and matchbooks to toys. The Encyclopedia of Pepsi-Cola Collectibles features 2,000 individual items with current values, accurate descriptions, rarity ratings, and full-color photographs, and also presents a fascinating historical perspective of the Pepsi-Cola Company, including the evolution of their famous logo.
Final Del Marketing Que Conocemos
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Author : Sergio Zyman
language : es
Publisher: Ediciones Granica
Release Date : 2011-07-13
Final Del Marketing Que Conocemos written by Sergio Zyman and has been published by Ediciones Granica this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-13 with Business & Economics categories.
El marketing, tal y como lo conocemos hoy, tiene que ver con la imagen, tiene que ver con conseguir que los consumidores adoren nuestros productos, tiene que ver con anuncios galardonados y promociones, y con la creación de anuncios que gusten a la gente. Tiene que ver con palabras de moda como «acontecimientos», «relaciones» e «intimidad». El problema es que no funciona. Eso dice el «Aya-Cola» Sergio Zyman, el zar del marketing de Coca-Cola en dos periodos distintos y hoy quizá el asesor –y criticón— de marketing más famoso del mundo. Brillante e irascible, Zyman es conocido por haber reinventado el modo en que The Coca-Cola Company abordó el marketing cuando llevó a cabo el lanzamiento de marcas globales de talla mundial como Coca-Cola Light, la Nueva Coca-Cola, la Coca-Coca Clásica, Fruitopia y Sprite. En un periodo total de trece años, Zyman dirigió una vigorosa labor de marketing en la que manejó millones dólares, planeando campañas tan eternas como «Coca-Cola es así» y «Siempre Coca-Cola», gracias a los cuales se vendieron más de quince mil millones de cajas de productos de Coca-Cola al año a más de cinco mil millones de consumidores en ciento noventa países..
Decoding Coca Cola
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Author : Robert Crawford
language : en
Publisher: Routledge
Release Date : 2020-12-07
Decoding Coca Cola written by Robert Crawford and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-07 with Business & Economics categories.
This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.
Pop Culture
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Author : Legs McNeil
language : en
Publisher: Pocket Books
Release Date : 1998
Pop Culture written by Legs McNeil and has been published by Pocket Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Advertising categories.
Pepsi-Cola was originally created in 1898 by a pharmacist who simply took the pepsi out of dyspepsia as he had created a tonic to cure his neighbour's indigestion (dyspepsia). Weaving together stories of Pepsi-Cola, this text traces its role in the history of pop-culture.
Effectiveness In Integrated Marketing Communication
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Author : Francisco Suay Pérez
language : es
Publisher:
Release Date : 2017
Effectiveness In Integrated Marketing Communication written by Francisco Suay Pérez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Pepsi Cola Collectibles
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Author : Everette Lloyd
language : en
Publisher: Schiffer Pub Limited
Release Date : 1993
Pepsi Cola Collectibles written by Everette Lloyd and has been published by Schiffer Pub Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Antiques & Collectibles categories.
In the late 1890s, Caleb Davis Bradham, a North Carolina drug-store owner and pharmacist, mixed a concoction at the soda fountain for his customers that was a hit. They called it "Brad's Drink"; Bradham named the mixture Pepsi Cola. Pepsi became a national success and engendered an array of commercial, advertising, and promotional objects that are much sought after by collectors today. Many of those objects are included in this book, presented with beautiful, full-color photographs. The items come from one of the largest collections of Pepsi memorabilia in the nation, that of Everette Lloyd.