Soda Goes Pop
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Soda Goes Pop
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Author : Joanna Love
language : en
Publisher: University of Michigan Press
Release Date : 2019-07-22
Soda Goes Pop written by Joanna Love and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-22 with Music categories.
From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.
Soda Pop
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Author : Lawrence Dietz
language : en
Publisher:
Release Date : 1973
Soda Pop written by Lawrence Dietz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Business & Economics categories.
Soda Pop Head
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Author : Julia Cook
language : en
Publisher: National Center for Youth Issues
Release Date : 2011-09-01
Soda Pop Head written by Julia Cook and has been published by National Center for Youth Issues this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-01 with Juvenile Fiction categories.
"There goes Lester. Watch him fester. His ears start to fizz. He gets mad as a griz. His face turns red. He's a Soda Pop Head. You just never know when Lester will blow. His cap will go flying. If it hits you, you'll be crying, so you'd better stay away from Lester today!" His real name is Lester, but everyone calls him "Soda Pop Head." Most of the time he's pretty happy, but when things seem to be unfair his ears gets hot, his face turns red and he blows his top! Lester's dad comes to his rescue by teaching him a few techniques to "loosen the top" and cool down before his fizz takes control. Soda Pop Head will help your child control his/her anger while helping them manage stress. It's a must for the home or classroom.
Soda Pop
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Author : Lawrence Dietz
language : en
Publisher:
Release Date : 1973
Soda Pop written by Lawrence Dietz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with categories.
Soda Pop
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Author : Kris Bonnell
language : en
Publisher:
Release Date : 2005-01-01
Soda Pop written by Kris Bonnell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with categories.
Soda Pop
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Author : Rachel Lynette
language : en
Publisher: Weigl Publishers
Release Date : 2016-08-01
Soda Pop written by Rachel Lynette and has been published by Weigl Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-01 with Juvenile Nonfiction categories.
A gas called carbon dioxide causes the bubbles in soda pop. It was first added to water more than 200 years ago. Explore the process of creating an everyday object or food from start to finish in Soda Pop, a How Do They Make That? book.
Soda Pop
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Author : Barbro Lindgren
language : en
Publisher:
Release Date : 2017-07
Soda Pop written by Barbro Lindgren and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07 with Children's stories categories.
Soda Pop loves bright orange clothes and wears a tea cozy on his head. He has brought up his son Mazarin on sweet buns and love. Grandfather Dartanyong emerges from his woodshed every morning with a new identity, and Great-grandfather has moved into a tree, eats birdseed, and thinks he is a cuckoo.
Soda Pop Before The Store
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Author : Rachel Lynette
language : en
Publisher: Child's World
Release Date : 2012
Soda Pop Before The Store written by Rachel Lynette and has been published by Child's World this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Carbonated beverages categories.
"There are all kinds of soda pop! Root beer, cola, and ginger ale are just a few. How many can you name? Soda pop is sold all over the world. It comes in bottles and cans. It also comes from a soda fountain at a restaurant or store..."--Text, Chpt. 1.
Yasser Arafat
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Author : George Headlam
language : en
Publisher:
Release Date : 2004
Yasser Arafat written by George Headlam and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Biography & Autobiography categories.
Describes how the ingredients of carbonated soft drinks are made, mixed, carbonated, and bottled. Includes simple recipes for making carbonated drinks at home.
Soda Pop
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Author : Michael Karl Witzel
language : en
Publisher: Voyageur Press (MN)
Release Date : 1998
Soda Pop written by Michael Karl Witzel and has been published by Voyageur Press (MN) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Antiques & Collectibles categories.
The history of soda pop, its biggest names (Coca-Cola, Pepsi, Moxie, Dr Pepper, and 7 Up), and its contributions to other industries such as soda fountains, drive-in restaurants, gas stations, and movie theaters.