Publicidade E Propaganda
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T Cnicas De Comunica O Publicidade Propaganda Rela Es P Blicas
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Author : J. Martins Lampreia
language : pt-BR
Publisher:
Release Date : 198?
T Cnicas De Comunica O Publicidade Propaganda Rela Es P Blicas written by J. Martins Lampreia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 198? with Mass media categories.
A Publicidade Na Constru O De Grandes Marcas
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Author : John Philip Jones
language : pt-BR
Publisher: NBL Editora
Release Date : 2004
A Publicidade Na Constru O De Grandes Marcas written by John Philip Jones and has been published by NBL Editora this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Mais um livro do Grupo de Mídia, este trabalho trata da importância da construção de uma marca, que é, sem dúvida, a maior contribuição da publicidade para o sucesso de um empreendimento comercial. O conceito de marca passou a ser uma ferramenta conhecida para impulsionar os negócios antes do fim do século XIX e hoje, quase dois séculos depois, nenhum empresário questiona a capacidade geradora de lucros de uma marca bem-sucedida. John Philip Jones reuniu textos de autores representativos do setor, provenientes dos meios acadêmico e profissional, que abordam todos os aspectos do gerenciamento de marcas, de brand equity e de marcas novas ou maduras. Ele estendeu o conceito de marca a novos segmentos de marketing, como o marketing político, o ambiental e o cultural. Contando com a participação de inúmeros autores de peso, A publicidade na construção de grandes marcas constitui um ¿banco de dados¿ de teoria e prática publicitária de extrema importância para profissionais de comunicação e marketing.
The Phenomenon Of Political Marketing
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Author : Nicholas J. O'Shaughnessy
language : en
Publisher:
Release Date : 1990
The Phenomenon Of Political Marketing written by Nicholas J. O'Shaughnessy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Political Science categories.
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
An Anti History About Transgender Inclusion In The Brazilian Labor Market
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Author : Camilla Pinto Luna
language : en
Publisher: Emerald Group Publishing
Release Date : 2023-03-29
An Anti History About Transgender Inclusion In The Brazilian Labor Market written by Camilla Pinto Luna and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-29 with Business & Economics categories.
An ANTi-History about Transgender Inclusion in the Brazilian Labor Market answers repeated calls to correct the neglect of voices from the global south and the scarcity of work on gender and transgender peoples in organizational history.
Profitable Marketing Communications
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Author : Antony Young
language : en
Publisher: Kogan Page Publishers
Release Date : 2007-03-03
Profitable Marketing Communications written by Antony Young and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-03 with Business & Economics categories.
Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications introduces investment disciplines and strategies to marketing practices. It offers insight into how marketers have delivered outstanding marketing ROI for their companies. Finally, it provides a blueprint to maximize the returns from marketing communications. Case studies show how marketing works as part of a wider business strategy and prove that marketing can give customers, staff and shareholders good reason to stay loyal to companies.
A Primer For Integrated Marketing Communications
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Author : Philip Kitchen
language : en
Publisher: Routledge
Release Date : 2004-08-02
A Primer For Integrated Marketing Communications written by Philip Kitchen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-02 with Business & Economics categories.
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
A Directory Of Foreign Advertising Agencies And Marketing Research Organizations For The United States International Business Community
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Author : United States. Bureau of Foreign Commerce
language : en
Publisher:
Release Date : 1959
A Directory Of Foreign Advertising Agencies And Marketing Research Organizations For The United States International Business Community written by United States. Bureau of Foreign Commerce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Advertising agencies categories.
Marketing Campaign Development
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Author : Mike Gospe
language : en
Publisher: Happy About
Release Date : 2008
Marketing Campaign Development written by Mike Gospe and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This book is a practical, pragmatic "how to" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques. This book is your guide that will show you how you can optimize your marketing efforts and achieve an even greater return on your marketing investment. While many of us will recognize a good, well-thought-out marketing campaign when we see one, the single, basic truth about world-class marketing campaign development is that it is easy to say, but hard to do. It is hard to do because we all like to take short-cuts. I hear the lament all too often: "I'm over-worked don't have the time to think strategically" or "Planning is overrated. I just need to get these projects done." As a result, we take short-cuts like "ready, fire, aim." Lack of planning is the slippery slope that leads to wasteful marketing. Then one day we get the call from the corner office to come and explain why our marketing efforts did not produce the desired results. Luckily, architecting world-class campaigns is achievable for any marketing team. Successful marketing requires following a disciplined, systematic approach to working cross-functionally and cross-regionally in order to prioritize marketing objectives, design a customer-engaging go-to-market strategy, and execute the plan.
Brand Mascots
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Author : Stephen Brown
language : en
Publisher: Routledge
Release Date : 2014-06-27
Brand Mascots written by Stephen Brown and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-27 with Business & Economics categories.
Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.
Unmarketing
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Author : Scott Stratten
language : en
Publisher: John Wiley & Sons
Release Date : 2012-02-21
Unmarketing written by Scott Stratten and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-21 with Business & Economics categories.
Potential and current customers want to be listened to, validated, and have a platform to be heard--especially online. This book shows marketers how to create a mindset and systems that perpetually attract the right customers.