Putting Purpose Into Practice
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Putting Purpose Into Practice
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Author : Colin Mayer
language : en
Publisher: Oxford University Press
Release Date : 2021-03-02
Putting Purpose Into Practice written by Colin Mayer and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-02 with Business & Economics categories.
In the face of constant change, the nature of business must evolve rapidly if it is to remain relevant to society at large. How then should business change to meet the requirements of the 21st century, in which unbridled globalization and technological advancements are having profound affects on the wellbeing and prosperity of both the people and the planet? The achievement of purpose is the key to successful transformation - not just having a purpose, but making that purpose real at every level of the organization. This is the first book to provide a precise description of how companies can put purpose into practice. Based on a groundbreaking research project undertaken jointly between the Saïd Business School at the University of Oxford and Mars Catalyst, the think tank of Mars Inc., it provides a highly accessible account of how companies should determine and implement their corporate purposes. It outlines why corporate purpose is so important and how it can both address the major challenges the world faces today and deliver enhanced performance for business. Fourteen detailed case studies illustrate how companies of different sizes, sectors, and geographies have put purpose into practice and their experiences of doing so. These cases give deep insights into the way in which companies can build purposeful businesses, map and shape their ecosystems, identify failures and problems, align management, and create partnerships to deliver their purposes against which they can measure their performance. The achievement of purpose is a very real issue that every responsible leader in business, finance, and business academia must now face. This book will equip executives, managers, investors, and policymakers with the tools that they require to understand how the notion of corporate purpose should become a corporate reality.
Putting Purpose Into Practice
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Author : Colin Mayer
language : en
Publisher: Oxford University Press
Release Date : 2021
Putting Purpose Into Practice written by Colin Mayer and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Business & Economics categories.
This is the first book to provide a precise description of how companies can put purpose into practice. Based on groundbreaking research undertaken between Oxford University and Mars Catalyst, it offers an accessible account of why corporate purpose is so important and how it can be implemented to address the major challenges the world faces today.
Putting Purpose Into Practice
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Author : Colin P. Mayer
language : en
Publisher:
Release Date : 2021
Putting Purpose Into Practice written by Colin P. Mayer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Business categories.
In the face of constant change, the nature of business must evolve rapidly if it is to remain relevant to society at large. How then should business change to meet the requirements of the 21st century, in which unbridled globalisation and technological advancements are having profound affects on the wellbeing and prosperity of both the people and the planet? The achievement of purpose is the key to successful transformation - not just having a purpose, but making that purpose real at every level of the organisation. This book provides a precise description of how companies can put purpose into practice. Based on a groundbreaking research project undertaken jointly between the Saïd Business School at the University of Oxford and Mars Catalyst, the think tank of Mars Inc., it provides a highly accessible account of how companies should determine and implement their corporate purposes.
Essentials Of Marketing Research
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Author : Kenneth E. Clow
language : en
Publisher: SAGE
Release Date : 2013-01-09
Essentials Of Marketing Research written by Kenneth E. Clow and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-09 with Business & Economics categories.
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Putting Purpose Into Practice
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Author : Colin P. Mayer
language : en
Publisher:
Release Date : 2021
Putting Purpose Into Practice written by Colin P. Mayer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Mutualism categories.
The book provides a detailed and practical description of how companies can put purpose into practice in their organizations. Based on a ground-breaking research project on the Economics of Mutuality undertaken jointly by the Saïd Business School at the University of Oxford and Mars Catalyst, the think tank of Mars Inc., the food and beverages company, over a period of five years, the book describes how purpose promotes business growth and performance. In particular, it gives a highly accessible and readable account of how companies can determine and implement their corporate purposes, and how, by so doing, they address critical issues in their ecosystems, such as rising inequality and environmental degradation, while delivering superior performance and resilience. The book will equip executives, managers, investors, policymakers, academics, and students with tools to understand the way in which companies can build purpose-centric businesses, map and orchestrate stakeholder ecosystems, identify untapped resources, create unconventional partnerships, measure and manage performance beyond financial reporting, and adopt a new definition of profit to promote corporate purposes. The book includes fourteen case studies of companies of varying sizes, sectors, and geographies that sought to put purpose into practice. They provide deep insights into the way in which companies have delivered corporate purpose and the challenges they faced in doing this. The book stresses both the opportunity and obligation on business to reposition itself to address the changing needs of society and the planet in the twenty-first century.
Educating For Responsible Management
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Author : Roz Sunley
language : en
Publisher: Routledge
Release Date : 2017-11-22
Educating For Responsible Management written by Roz Sunley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-22 with Business & Economics categories.
It is well known the global community is looking towards business to play its role in creating a just and fair economy. This increases the urgency and relevance of new approaches to management education that can engage and foster socially responsible leaders who are resilient, creative and innovative thinkers. Educating for Responsible Management profiles cutting-edge approaches to pedagogy for the Principles for Responsible Management Education (PRME) that go beyond current discussions of sustainability and corporate social responsibility content, to include a wider lens that highlights the processes of educating the next generation of responsible managers. The book draws together leading thinkers, practitioners and management education to share their practice and research on how management educators can prepare themselves, their students, the learning environment, and their teaching resources to meet these challenges. These conversations across practice lines highlight a range of innovative pedagogical approaches and methods used by responsible management educators around the world to provide effective learning experiences.
Putting Theory Into Practice
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Author : Doris Ash
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-09
Putting Theory Into Practice written by Doris Ash and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-09 with Education categories.
Informal learning, also called free choice learning or out-of-school time, is a relatively new field that has grown exponentially in the past 15 years. Research on the learning and teaching that takes place in these non-traditional, non-classroom environments, such as museums, gardens, afterschool and community programs, has enjoyed tremendous growth; yet we still need to understand much more, and more deeply, how people actually interact, participate and learn in such settings. Putting Theory into Practice: Tools for Research in Informal Settings is designed as a research and practice toolkit, offering a range of theoretically well-grounded methods for assessing learning for life in diverse settings and among diverse populations. We pay special attention to the full complexity, challenges and richness involved in such research into learning in places like museums, aquariums, after-school clubs, and gardens. Putting Theory into Practice serves both, researchers and practitioners, as well as a more general audience. This book offers several field-tested methods for building empirically-based, informal learning settings and research deeply grounded and guided by theory. Sociocultural theory, broadly defined, forms the unifying theoretical framework for the different qualitative studies presented. Each chapter clearly lays out the theoretical underpinnings and how these inform the suggested methods. The chapters are written by recognized experts in the field, and each addresses, in its own way, “the synergy among different learning contexts and the benefits of studying how contexts influence learning.” Together they give voice to the diversity, richness, and complexity of the study of learners and learning for life.
Community Development In Action
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Author : Margaret Ledwith
language : en
Publisher: Policy Press
Release Date : 2016
Community Development In Action written by Margaret Ledwith and has been published by Policy Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business & Economics categories.
In a world in which social divisions are widening not lessening, it is essential for community development, or any other practice committed to social justice and sustainability, to understand how power works at every level, from grassroots projects to movements for change. This exciting and practical book is filled to the brim with useful ideas for busy practitioners. Building on the work of Paulo Freire, theories are presented in interesting and straightforward ways to provide an everyday reference for practice. Contained in these pages is all you need to give your practice a critical edge!
Putting Sustainability Into Practice
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Author : Emily Huddart Kennedy
language : en
Publisher:
Release Date : 2015
Putting Sustainability Into Practice written by Emily Huddart Kennedy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Conference papers and proceedings categories.
Putting Sustainability into Practice offers a robust and interdisciplinary understanding of contemporary consumption routines that challenges conventional approaches to social change premised on behavioral economics and social psychology. Empirical research is featured from eight different countries, using both qualitative and quantitative data to support its thesis. Given the complex and systemic nature of contemporary ecological issues like climate change, a rapidly growing group of scholars is seeking new explanations of behavioral patterns and behavioral change. These new accounts clarify why patterns of consumption and waste continue to be unsustainable despite a wealth of information proving sustainability's importance. In particular, social practice theories offer a way of understanding how material consumption is built into the everyday work of belonging and shaping one's social life. Putting Sustainability into Practice contributes to the rich scholarship developed to date by applying social practice theories to case studies. These case studies are likely to be especially valuable to readers who are relatively new to the social practice perspective. The volume also includes research that advances social practice theories, moving the study of sustainable consumption into novel terrain such as sustainable finance, collective action, and social policy. This book offers multiple empirical applications of social practice theories in sustainable consumption, advancing this research area in such a way that will attract academics to its findings. Those teaching classes in the environmental social sciences will find this introduction suitable for the classroom as well. It offers a rare account of the history of social practice theories and provides numerous case studies to which one can apply these approaches. Graduate students will also find this a useful guide to conducting empirical research on sustainable consumption and civic engagement from a social practices perspective. Contributors: J. Backhaus, S. Barr, T. Bateman, F. Forno, M. Gismondi, C. Grasseni, M. Jaeger-Erben, D. Kasper, R. Kemp, J. Marois, J. Rückert-John, M. Sahakian, C. Schelly, S. Signori, D. Straith, H. Wieser
Economics Of The Sdgs
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Author : Edward B. Barbier
language : en
Publisher: Springer Nature
Release Date : 2021-07-28
Economics Of The Sdgs written by Edward B. Barbier and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-28 with Business & Economics categories.
This is the first book that employs economics to develop and apply an analytical framework for assessing progress towards the Sustainable Development Goals (SDGs). The authors explore the historical context for the underlying sustainability concept, develop an economics-based analytical framework for assessing progress towards the SDGs, and discuss the implications for sustainability policy and future research. Economics is concerned with analysing the trade-offs in allocating scarce means to achieve various ends. Thus, economic methods are ideally suited to assessing how progress towards one or more SDGs may come at the expense of achieving other goals. Such interactions are inevitable in meeting the 2030 Agenda over the next decade, given that the SDGs include different economic, social, and environmental elements. Although it may be possible to make progress across all 17 goals by 2030, it is more likely that improvement toward all goals will be mixed. For example, we may have reduced poverty or hunger over recent years, but the way in which this progress has been achieved – e.g. through economic expansion and industrial growth – may have come at the cost in achieving some environmental or social goals. On the other hand, progress in reducing poverty is likely to go hand-in-hand with other important goals, such as eliminating hunger, improving clean water and sanitation, and ensuring good health and well-being. Assessing these interactions is essential for guiding policy, so that countries and the international community can begin implementing the right set of environmental, social and economic policies to achieve more sustainable and inclusive global development.