Qual O Seu Employer Brand O Papel Da Marca Na Guerra Do Talento E Na Estrat Gia Das Empresas
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Qual O Seu Employer Brand O Papel Da Marca Na Guerra Do Talento E Na Estrat Gia Das Empresas
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Author : Inês Veloso
language : pt-BR
Publisher: Leya
Release Date : 2018-02-01
Qual O Seu Employer Brand O Papel Da Marca Na Guerra Do Talento E Na Estrat Gia Das Empresas written by Inês Veloso and has been published by Leya this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-01 with Business & Economics categories.
Muito se fala de employer branding mas afinal do que se trata? Este não é um tema de recursos humanos nem de marketing, é uma prioridade estratégica das empresas, independentemente da dimensão. É uma prioridade de todos os que querem sobreviver à transformação digital e vencer a guerra do talento. Este livro começa no conceito e viaja pelos seus elementos, distinguindo a marca, abordando a cultura e colocando em cima da mesa noções tão importantes como a do employer value proposition. Mas não pretende ser académico ou científico, pelo contrário foca-se em casos de estudo e melhores práticas dando especial destaque a Portugal, aprofundando o estudo que dá a conhecer a percepção dos portugueses quanto às empresas mais atractivas para trabalhar e terminando com testemunhos assinados das três empresas que venceram o Randstad Employer Brand Research 2017: Microsoft, Delta Cafés e TAP.
Employer Branding Expert Descubra O Poder Do Verdadeiro Employer Branding
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Author : Angélica Madalosso
language : pt-BR
Publisher: Angélica Madalosso
Release Date :
Employer Branding Expert Descubra O Poder Do Verdadeiro Employer Branding written by Angélica Madalosso and has been published by Angélica Madalosso this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Employer Branding Expert é um livro inspirador, que mergulha no fascinante mundo do employer branding para construir marcas empregadoras fortes e atraentes. O livro foi escrito pelas fundadoras da ILoveMyJob, hub de employer branding responsável por desenvolver estratégias de marca empregadora para grandes marcas brasileiras e internacionais. Ao longo do texto, as autoras oferecem insights profundos e conteúdos práticos sobre como as empresas podem consolidar sua reputação enquanto marca empregadora para atrair, fidelizar e engajar talentos. No cenário altamente competitivo dos negócios de hoje, o employer branding se tornou um diferencial crucial para as organizações que buscam escalar seus negócios com velocidade e, ao mesmo tempo, precisam atrair e fidelizar os melhores talentos para garantir sucesso em seu crescimento. Este livro ensina como desenvolver e fortalecer a marca empregadora da empresa, transmitindo sua proposta de valor de forma autêntica e cativante, criando uma experiência única para colaboradores e potenciais candidatos. Ao longo das páginas de Employer Branding Expert, o leitor descobrirá estratégias eficazes para: criar um EVP (employee value proposition) atrativo; engajar e fidelizar colaboradores; atrair talentos por meio de estratégias de inbound recruiting e de marketing de recrutamento; aumentar o brand awareness da marca empregadora; usar a comunicação interna para fidelizar talentos; instrumentalizar as lideranças para se tornarem agentes de reputação; consolidar a reputação da marca empregadora no mercado. Com exemplos reais, estudos de caso e ferramentas práticas, este livro é um recurso indispensável para quem atua diretamente com employer branding, para líderes empresariais, para profissionais de recursos humanos (RH) e de comunicação interna e para todos aqueles que desejam criar uma marca empregadora autêntica e atrativa.
Employer Branding
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Author : Ligia Oliveira
language : pt-BR
Publisher: Buzz Editora
Release Date : 2023-07-05
Employer Branding written by Ligia Oliveira and has been published by Buzz Editora this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-05 with Business & Economics categories.
Este livro apresenta, ponto a ponto, a teoria e a prática do processo de criação, gestão e consolidação da marca empregadora. A metodologia adotada pelas autoras é aplicável em empresas de todos os segmentos e em grupos de pessoas colaboradoras das mais variadas dimensões. Ligia Oliveira e Sofia Esteves ressaltam a importância da implementação de um processo de Employer Branding eficiente nas empresas. Além de explicar os passos para alcançar a maturidade empresarial do ponto de vista da marca empregadora, ensinam a conduzir, no dia a dia, uma gestão verdadeiramente eficaz e alinhada à essência da empresa. Ao citar informações relevantes e pesquisas recentes para facilitar a compreensão do tema, a obra propicia ao leitor inúmeros insights que o farão refletir sobre como tem gerido a sua relação com o seu negócio e com a sua equipe. Mais do que um manual para o desenvolvimento e a gestão de Employer Branding, as autoras plantam a semente de uma mudança de mentalidade efetiva e necessária dentro do mundo corporativo, viabilizando a realização profissional de todos os envolvidos no negócio.
Hr Business Partnering
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Author : Shirley Dalziel
language : en
Publisher:
Release Date : 2006
Hr Business Partnering written by Shirley Dalziel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Destek hizmetleri (Yönetim) categories.
Having the skills is not enough - applying them in the chaotic and frantic world of work while still delivering the transactional duties of HR is the real challenge. This toolkit helps you to first identify those skills gaps and develop your team's capability and then to apply those skills to become genuine business partners.
City Of Ulysses
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Author : Teolinda Gersão
language : en
Publisher: Portuguese Literature
Release Date : 2017
City Of Ulysses written by Teolinda Gersão and has been published by Portuguese Literature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Fiction categories.
A man and a woman meet in Lisbon and fall in love. City of Ulysses is their story, and the city's love story besides. It is a story that leads readers down multiple paths, through myth and history, reality and fantasy, literature and the visual arts, the past and the present, male and female relations, the crisis of civilisation and the need to reimagine the world.
The Chronicle Of The Discovery And Conquest Of Guinea Vol 1 2
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Author : Gomes Eannes de Zurara
language : en
Publisher: Good Press
Release Date : 2023-12-12
The Chronicle Of The Discovery And Conquest Of Guinea Vol 1 2 written by Gomes Eannes de Zurara and has been published by Good Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-12 with History categories.
The Chronicle of Discovery and Conquest of Guinea in two volumes is a historical source which is considered the main authority for the early Portuguese voyages of discovery down the African coast and in the ocean, more especially for those undertaken under the auspices of Prince Henry the Navigator. The work is written by Portuguese chronicler Zurara and is serves as the principal historical source for modern conception of Prince Henry the Navigator and the Henrican age of Portuguese discoveries (although Zurara only covers part of it, the period 1434-1448). Zurara's chronicle is openly hagiographic of the prince and reliant on his recollections. It contains some account of the life work of that prince, and has a biographical as a geographical interest.
Greening The Supply Chain
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Author : Joseph Sarkis
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-09-21
Greening The Supply Chain written by Joseph Sarkis and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-21 with Technology & Engineering categories.
This book analyzes environmental supply chain management theory and practice, with contributions by a international experts. Coverage includes concepts and principles of green supply chain management; studies of practices and concerns in industries worldwide; tools for environmental supply chain design and development; and case studies of green supply chain practices. Professionals, policy makers, researchers and students will value this book for the insights it provides into a topic of growing concern.
The Other World According To Descriptions In Medieval Literature
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Author : Howard Rollin Patch
language : en
Publisher: Buccaneer Books
Release Date : 1970
The Other World According To Descriptions In Medieval Literature written by Howard Rollin Patch and has been published by Buccaneer Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Religion categories.
Competing Against Time
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Author : George Stalk
language : en
Publisher: Simon & Schuster
Release Date : 1990
Competing Against Time written by George Stalk and has been published by Simon & Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Argues that the ways leading companies manage time--in production, in new product development, and in sales and distribution--represent the most powerful new sources of competitive advantage ; with detailed examples of companies that have put time-based strategies in place.
Trust In Knowledge Management And Systems In Organizations
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Author : Maija-Leena Huotari
language : en
Publisher: IGI Global
Release Date : 2004-01-01
Trust In Knowledge Management And Systems In Organizations written by Maija-Leena Huotari and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-01 with Business & Economics categories.
Annotation Trust in Knowledge Management and Systems in Organizations highlights the complexity of the invisible phenomenon of trust challenged by the global economy. The book includes fresh insights, novel theoretical frameworks, and empirical results and ideas for future research. The eleven chapters explore the multidisciplinary nature of the concepts of trust and KM. The concept of trust is analyzed by presenting its extensive description in relation to knowledge and information-intensive activities and systems.