Qualitative Market Research
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Qualitative Market Research
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Author : Hy Mariampolski
language : en
Publisher: SAGE
Release Date : 2001-08-21
Qualitative Market Research written by Hy Mariampolski and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-08-21 with Business & Economics categories.
This text guides the reader through a research project from the perspective of both user and practitioner. It meets the needs of several audiences by creating common ground in the applied practice of qualitative research.
An Introduction To Qualitative Market Research
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Author : Mike Imms
language : en
Publisher: SAGE
Release Date : 2002-07-18
An Introduction To Qualitative Market Research written by Mike Imms and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-18 with Business & Economics categories.
'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.
Qualitative Consumer And Marketing Research
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Author : Russell Belk
language : en
Publisher: SAGE
Release Date : 2012-12-26
Qualitative Consumer And Marketing Research written by Russell Belk and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-26 with Business & Economics categories.
Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research.
Qualitative Marketing Research
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Author : David Carson
language : en
Publisher: SAGE
Release Date : 2001-02-01
Qualitative Marketing Research written by David Carson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-02-01 with Business & Economics categories.
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.
Qualitative Market Research
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Author : Wendy Gordon
language : en
Publisher: Routledge
Release Date : 2022-03-02
Qualitative Market Research written by Wendy Gordon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-02 with Business & Economics categories.
This book opens the black box of qualitative market research and reveals the inner workings of the qualitative process. The influence of group dynamics on the data itself, the significance of body language in the interaction between researcher and respondent and the application of techniques to discover the private world of the individual are all exposed. So too, is the least visible part of all research projects - the interpretation of content given the fact that people often 'don't say what they mean' and 'don't mean what they say'. This book brings together a detailed overview of procedures and techniques in contemporary qualitative market research. These evolving techniques are making qualitative research increasingly influential. A clear understanding of their strengths and weaknesses is therefore vital to anyone involved in research - whether market, industrial, social, governmental or medical.
Qualitative Marketing Research
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Author : David Carson
language : en
Publisher: SAGE
Release Date : 2001-02-01
Qualitative Marketing Research written by David Carson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-02-01 with Business & Economics categories.
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.
Qualitative Marketing Research
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Author : Johanna Moisander
language : en
Publisher: SAGE
Release Date : 2006-05-11
Qualitative Marketing Research written by Johanna Moisander and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-11 with Business & Economics categories.
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.
Qualitative Research In Marketing
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Author : Danny N. Bellenger
language : en
Publisher: Marketing Classics Press
Release Date : 2011-09-15
Qualitative Research In Marketing written by Danny N. Bellenger and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-15 with Business & Economics categories.
Analysis And Interpretation In Qualitative Market Research
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Author : Gill Ereaut
language : en
Publisher: SAGE
Release Date : 2002-07-18
Analysis And Interpretation In Qualitative Market Research written by Gill Ereaut and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-18 with Social Science categories.
'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.
Qualitative Market Research
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Author : Gill Ereaut
language : en
Publisher: SAGE Publications Limited
Release Date : 2002-09-17
Qualitative Market Research written by Gill Ereaut and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-17 with Business & Economics categories.
Qualitative market research exists to fulfil the needs of those that it serves. This text shows practitioners how to deliver the 'product' of qualitative market research.