Qualitative Research Methods For Media Studies
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Qualitative Research Methods For Media Studies
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Author : Bonnie Brennen
language : en
Publisher: Routledge
Release Date : 2012
Qualitative Research Methods For Media Studies written by Bonnie Brennen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Language Arts & Disciplines categories.
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
Ux Research Methods For Media And Communication Studies
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Author : Angela M. Cirucci
language : en
Publisher: Routledge
Release Date : 2022-02-14
Ux Research Methods For Media And Communication Studies written by Angela M. Cirucci and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-14 with Social Science categories.
A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students. Angela M. Cirucci and Urszula M. Pruchniewska provide an accessible introduction to the field (including the history of UX and common UX design terminology). Readers are taken through the entire research design process, with an outline for preparing a study (including a planning template), a discussion of recruitment techniques, an exploration of ethics considerations, and a detailed breakdown of 12 essential UX research methods. The 12 methods covered include emotional journeys, screenshot diaries, walkthroughs, contextual inquiry, card sorting, and usability testing, with the chapter for each method including a step-by-step breakdown, discussions of in-person versus virtual procedures, and a "What You Need" section. Throughout the book, useful parallels are drawn between traditional academic research methods and UX methods, and special attention is paid to diversity and inclusivity. This is an essential text for media and communications students wishing to become familiar with UX research methods, a rapidly growing field that will open numerous exciting career paths for graduates.
A Handbook Of Media And Communication Research
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Author : Klaus Bruhn Jensen
language : en
Publisher: Routledge
Release Date : 2013-04-15
A Handbook Of Media And Communication Research written by Klaus Bruhn Jensen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-15 with Business & Economics categories.
This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.
Media Research Methods
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Author : Barrie Gunter
language : en
Publisher: SAGE
Release Date : 2000-02-11
Media Research Methods written by Barrie Gunter and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02-11 with Language Arts & Disciplines categories.
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this
The Sage Encyclopedia Of Communication Research Methods
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Author : Mike Allen
language : en
Publisher: SAGE Publications
Release Date : 2017-04-11
The Sage Encyclopedia Of Communication Research Methods written by Mike Allen and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-11 with Social Science categories.
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Qualitative Communication Research Methods
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Author : Thomas R. Lindlof
language : en
Publisher: SAGE
Release Date : 2011
Qualitative Communication Research Methods written by Thomas R. Lindlof and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
There are not many textbooks available (if any) that can match [this book's] intelligence.
Qualitative Media Analysis
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Author : David L. Altheide
language : en
Publisher: SAGE
Release Date : 2013
Qualitative Media Analysis written by David L. Altheide and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Reference categories.
Qualitative Media Analysis
Qualitative Research Methods In Public Relations And Marketing Communications
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Author : Christine Daymon
language : en
Publisher: Routledge
Release Date : 2005-06-29
Qualitative Research Methods In Public Relations And Marketing Communications written by Christine Daymon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-29 with Business & Economics categories.
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
Innovative Methods In Media And Communication Research
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Author : Sebastian Kubitschko
language : en
Publisher: Springer
Release Date : 2016-12-26
Innovative Methods In Media And Communication Research written by Sebastian Kubitschko and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-26 with Social Science categories.
This collection reflects the need for suitable methods to answer emerging questions that result from the ever-changing media environment. As media technologies and infrastructures become inseparably interwoven with social constellations, scholars from varying disciplines increasingly investigate their characteristics, functioning, relevance and impact – facing new methodological challenges as well as opportunities. Innovative Methods in Media and Communication Research engages with the substantial need to rethink established methods to research acute changes in the media environment. The book gathers chapters dedicated to the multifacetedness and liveliness of emerging methods – from lifelogging and ethnography to digital methods and visualization – while embedding them in the rich history of interdisciplinary empirical research. Innovation here is a call for widening and rethinking research methods to stimulate a sophisticated debate on and exploration of contemporary methodological approaches for scholars at various levels of academic life. Accompanied by introductory sections of prominent scholars, the majority of empirical studies gathered in this volume are accomplished through early-career scholars who strive to advance cutting-edge and in parts even provocative approaches for the study of media and communication. The book's four sections on Materiality, Technology, Experience and Visualization are introduced by Saskia Sassen, Noortje Marres, Sarah Pink and Lev Manovich.