Qualitative Research On Digital Platforms

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Qualitative Research For A Digital World

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Author : Emmanuel Mogaji
language : en
Publisher: SAGE Publications Limited
Release Date : 2024-11-30

Qualitative Research For A Digital World written by Emmanuel Mogaji and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-30 with Reference categories.

A broad introduction to qualitative research which understands that the digital world is diverse, multidisciplinary, and global. It embeds new methods into the established curriculum bringing new energy to one of SAGE’s core markets.

Digital And Social Media Marketing

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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11

Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Digital Tools For Qualitative Research

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Author : Trena Paulus
language : en
Publisher: SAGE
Release Date : 2013-12-30

Digital Tools For Qualitative Research written by Trena Paulus and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-30 with Social Science categories.

Digital Tools for Qualitative Research shows how the research process in its entirety can be supported by technology tools in ways that can save time and add robustness and depth to qualitative work. It addresses the use of a variety of tools (many of which may already be familiar to you) to support every phase of the research process, providing practical case studies taken from real world research. The text shows you how to select and use technology tools to: engage in reflexivity collaborate with other researchers and stakeholders manage your project do your literature review generate and manage your data transcribe and analyse textual, audio and visual data and represent and share your findings. The book also considers important ethical issues surrounding the use of various technologies in each chapter. On the companion website, you′ll find lots of additional resources including video tutorials and activities. Whether you′re a novice or expert social researcher, this book will inspire you to think creatively about how to approach your research project and get the most out of the huge range of tools available to you.

Qualitative Research In Digital Environments

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Author : Alessandro Caliandro
language : en
Publisher: Routledge
Release Date : 2016-12-08

Qualitative Research In Digital Environments written by Alessandro Caliandro and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-08 with Business & Economics categories.

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are ‘retrofitted’ to digital spaces, Qualitative Research in Digital Environments offers researchers a set of ‘digitally native’ tools that are designed for online social environments. Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of ‘hipsterism’, this text illustrates the practical applications of techniques and tools over the most popular social media environments. This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.

Qualitative Methods For Digital Social Research

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Author : Nimmi Rangaswamy
language : en
Publisher: Springer Nature
Release Date : 2025-05-12

Qualitative Methods For Digital Social Research written by Nimmi Rangaswamy and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-12 with Language Arts & Disciplines categories.

This volume offers a series of practical methods to study digital behaviours considering the socio-cultural realities of the global south. It includes methodologically rigorous applied research chapters from leading international researchers offering information on gold mines and blind spots in researching the digital in the global south. It develops a tri-sectional format based on distinct areas of research, geographical variability and diversity of methods and approaches. The first section focuses on Dissecting Research Fractures – which disrupts the established research ideologies and practices, user behaviors, theoretical perspectives, and field methods in the study of digital social research . The second section on Innovating Methods proposes and extends mixed methodologies that go beyond research boundaries to produce novel possibilities for study. The final section on Re-Imagining the Field breaks new ground in exploring the social-digital where a transient research field is contextualized and stabilized through the social, infrastructural, and digital interweaving. The book offers the reader an inside view of studying marginal yet emerging users and consumers of digital technologies. The three sections together purport to draw textual, graphical, temporal, and ethnographic insights via innovative and hybrid observational tools to record, annotate and formulate everyday experiences of digital life. The volume addresses scholars interested in hybridizing methods, early career researchers, and graduates working on connecting humans and digital technologies. It also holds considerable appeal for digital marketers and strategists, offering practically applicable methods to study digital life.

The Sage Handbook Of Qualitative Research In Organizational Communication

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Author : Boris H. J. M. Brummans
language : en
Publisher: SAGE Publications Limited
Release Date : 2024-01-06

The Sage Handbook Of Qualitative Research In Organizational Communication written by Boris H. J. M. Brummans and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-06 with Business & Economics categories.

The Sage Handbook of Qualitative Research in Organizational Communication is a state-of-the-art resource for scholars, students, and practitioners seeking to deepen their understanding and expertise in this dynamic field. Written by a global team of established and emerging experts, this Handbook provides a comprehensive exploration of the field’s foundational traditions of epistemology and theory, as well as its latest methodologies, methods, issues, and debates. The volume reflects a diverse range of approaches (e.g., mixed-methods, ethnographic, rhetorical, pragmatist, phenomenological, feminist, critical race, postcolonial, queer, and engaged), and covers a broad spectrum of topics ranging from data collection and analysis, to representation. Additionally, this Handbook addresses emerging trends such as digital forensics, post-qualitative research, and the transformative impact of COVID-19 on the conduct of qualitative research in organizational communication. As the first volume of its kind in this field, The Sage Handbook of Qualitative Research in Organizational Communication is a cornerstone text for scholars, students, and practitioners interested in understanding the vital role of communication in organizational life. Part 1: Approaches to Qualitative Organizational Communication Research Part 2: Data Collection in Qualitative Organizational Communication Research: Methods and Issues Part 3: Data Analysis and Representation in Qualitative Organizational Communication Research: Methods and Issues Part 4: The Future of Qualitative Organizational Communication Research

Digital Platforms And Algorithmic Subjectivities

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Author : Emiliana Armano
language : en
Publisher: University of Westminster Press
Release Date : 2022-11-01

Digital Platforms And Algorithmic Subjectivities written by Emiliana Armano and has been published by University of Westminster Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-01 with Language Arts & Disciplines categories.

Algorithms are a form of productive power – so how may we conceptualise the newly merged terrains of social life, economy and self in a world of digital platforms? How do multiple self-quantifying practices interact with questions of class, race and gender? This edited collection considers algorithms at work – for what purposes encoded data about behaviour, attitudes, dispositions, relationships and preferences are deployed – and black box control, platform society theory and the formation of subjectivities. It details technological structures and lived experience of algorithms and the operation of platforms in areas such as crypto-finance, production, surveillance, welfare, activism in pandemic times. Finally, it asks if platform cooperativism, collaborative design and neomutualism offer new visions. Even as problems with labour and in society mount, subjectivities and counter subjectivities here produced appear as conscious participants of change and not so much the servants of algorithmic control and dominant platforms.

Handbook On Digital Platforms And Business Ecosystems In Manufacturing

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Author : Sabine Baumann
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-03-14

Handbook On Digital Platforms And Business Ecosystems In Manufacturing written by Sabine Baumann and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-14 with Business & Economics categories.

This timely Handbook examines the rapidly expanding research area of digital platforms and business ecosystems in the context of manufacturing industries. Chapters analyze core topics such as business model transformation, ecosystem design, and governance, offering an up-to-date overview of crucial research.

Doing Qualitative Research In A Digital World

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Author : Trena M. Paulus
language : en
Publisher: SAGE Publications
Release Date : 2021-01-28

Doing Qualitative Research In A Digital World written by Trena M. Paulus and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-28 with Social Science categories.

While some qualitative methods texts touch upon online communities as a potential data source, show how to conduct interviews and focus groups online, or select recording devices and analysis software, no book to date has guided readers in the creation of a comprehensive digital workflow for their research. By working through each chapter in this book, readers will be able to generate a unique digital workflow for designing and implementing their research. The book provides a deep exploration of the relationship between theories of technology, substantive theories, and methodological theory, and shows how together these inform the development of a quality research design. The authors include vignettes—narratives written by qualitative researchers describing cutting-edge use of digital tools and spaces—and also give examples of published studies, which together provide practical illustration of the content. Woven throughout is explicit attention to ethical challenges that are likely to be faced by researchers when adopting digital tools. The book invites readers to engage in a critical appraisal of the role of technology in qualitative research through reflection, conversation, and engagement with the larger community of researchers.

Qualitative Research Using Social Media

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Author : Gwen Bouvier
language : en
Publisher: Routledge
Release Date : 2022-03-28

Qualitative Research Using Social Media written by Gwen Bouvier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-28 with Psychology categories.

Do you want to study influencers? Opinions and comments on a set of posts? Look at collections of photos or videos on Instagram? Qualitative Research Using Social Media guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing data, formulating a research question, and choosing and applying method(s). Written in a clear and accessible manner with current social media examples throughout, the book provides a step-by-step overview of a range of qualitative methods. These are presented in clear ways to show how to analyze many different types of social media content, including language and visual content such as memes, gifs, photographs, and film clips. Methods examined include critical discourse analysis, content analysis, multimodal analysis, ethnography, and focus groups. Most importantly, the chapters and examples show how to ask the kinds of questions that are relevant for us at this present point in our societies, where social media is highly integrated into how we live. Social media is used for political communication, social activism, as well as commercial activities and mundane everyday things, and it can transform how all these are accomplished and even what they mean. Drawing on examples from Twitter, Instagram, YouTube, TikTok, Facebook, Snapchat, Reddit, Weibo, and others, this book will be suitable for undergraduate students studying social media research courses in media and communications, as well as other humanities such as linguistics and social science-based degrees.