Qualitative Research Using Social Media
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Qualitative Research Using Social Media
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Author : Gwen Bouvier
language : en
Publisher: Routledge
Release Date : 2022-03-28
Qualitative Research Using Social Media written by Gwen Bouvier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-28 with Psychology categories.
Do you want to study influencers? Opinions and comments on a set of posts? Look at collections of photos or videos on Instagram? Qualitative Research Using Social Media guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing data, formulating a research question, and choosing and applying method(s). Written in a clear and accessible manner with current social media examples throughout, the book provides a step-by-step overview of a range of qualitative methods. These are presented in clear ways to show how to analyze many different types of social media content, including language and visual content such as memes, gifs, photographs, and film clips. Methods examined include critical discourse analysis, content analysis, multimodal analysis, ethnography, and focus groups. Most importantly, the chapters and examples show how to ask the kinds of questions that are relevant for us at this present point in our societies, where social media is highly integrated into how we live. Social media is used for political communication, social activism, as well as commercial activities and mundane everyday things, and it can transform how all these are accomplished and even what they mean. Drawing on examples from Twitter, Instagram, YouTube, TikTok, Facebook, Snapchat, Reddit, Weibo, and others, this book will be suitable for undergraduate students studying social media research courses in media and communications, as well as other humanities such as linguistics and social science-based degrees.
The Sage Handbook Of Social Media Research Methods
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Author : Luke Sloan
language : en
Publisher: SAGE
Release Date : 2017-01-26
The Sage Handbook Of Social Media Research Methods written by Luke Sloan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-26 with Computers categories.
With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.
Netnography
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Author : Robert V Kozinets
language : en
Publisher: SAGE
Release Date : 2019-10-14
Netnography written by Robert V Kozinets and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-14 with Business & Economics categories.
In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.
Using Social Media For Qualitative Research
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Author : Randall F. Clemens
language : en
Publisher: Sage Publications
Release Date : 2015-06-09
Using Social Media For Qualitative Research written by Randall F. Clemens and has been published by Sage Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-09 with Social Science categories.
A guide to using social media in planning, data collection, analysis, and presentation of qualitative research, this book blends theoretical discussions with practical discussions of how to use social media as a research tool.
Netnography Unlimited
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Author : Robert V. Kozinets
language : en
Publisher: Routledge
Release Date : 2020-12-29
Netnography Unlimited written by Robert V. Kozinets and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-29 with Business & Economics categories.
Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has impacted the research practices of scholars around the world. In this volume, 34 researchers present 19 chapters that examine how they have adapted netnography and what those changes can teach us. Positioned for students and researchers in academic and professional fields, this book examines how we can better use netnographic research to understand the many ways networked technologies affect every element of contemporary business life and consumer existence. Netnography Unlimited provides an unprecedented new look at netnography. From COVID-19 to influencer empathy, gambling and the Dark Web to public relations and the military, AI and more-than-human netnography to video-streaming and auto-netnography, there has never been a wider or deeper treatment of technocultural netnographic research in one volume. Readers will learn what kind of work they can do with netnography and gain an up-to-date understanding of the most pressing issues and opportunities. This book is a must-read for those interested in technology, research methods, and contemporary culture.
The Sage Handbook Of Social Media Research Methods
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Author : Luke Sloan
language : en
Publisher: SAGE
Release Date : 2017-01-28
The Sage Handbook Of Social Media Research Methods written by Luke Sloan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-28 with Social Science categories.
The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with ‘big and broad data’, from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters. The holistic approach is organised into the following sections: Conceptualising & Designing Social Media Research Collection & Storage Qualitative Approaches to Social Media Data Quantitative Approaches to Social Media Data Diverse Approaches to Social Media Data Analytical Tools Social Media Platforms This handbook is the single most comprehensive resource for any scholar or graduate student embarking on a social media project.
Using Qualitative Research In Advertising
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Author : Margaret A. Morrison
language : en
Publisher: SAGE
Release Date : 2011-10-31
Using Qualitative Research In Advertising written by Margaret A. Morrison and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-31 with Business & Economics categories.
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
Digital Qualitative Research In Sport And Physical Activity
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Author : Andrea Bundon
language : en
Publisher: Routledge
Release Date : 2017-10-23
Digital Qualitative Research In Sport And Physical Activity written by Andrea Bundon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-23 with Sports & Recreation categories.
Twitter, Facebook, online forums, blogs and websites – scholars are increasingly turning to digital sources to study sport and physical activity. These platforms have generated new digital content ripe for analysis and are making it possible to investigate communities that were previously inaccessible. However, they have also created theoretical, methodological, practical and ethical challenges. This book critically examines the opportunities open to qualitative researchers working in digital spaces and offers novel insights into how the rise of new technology is helping to shape sport studies. Showcasing original research on emerging themes, trends and issues such as digital sociology, media citizenship, online gaming, Big Data, fitness apps and online fan cultures, this collection leads the way in this fast-developing field of study. It not only considers the possibilities and limitations of using digital tools to conduct qualitative research into sport, but also provides innovative examples of how researchers can adapt successfully to ever-evolving technologies. Digital Qualitative Research in Sport and Physical Activity is essential reading for all students and scholars interested in the latest digital developments in sport studies and research methods.
An Introduction To Social Media Research
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Author : Charmaine Du Plessis
language : en
Publisher:
Release Date : 2020-08-28
An Introduction To Social Media Research written by Charmaine Du Plessis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-28 with Online social networks categories.
Social media has become mainstream and offers numerous research opportunities to academics, students and practitioners. An Introduction to Social Media Research: Theory and Application is an essential new resource on how to conduct social media research in a scientific manner. This book will equip social media researchers, students and practitioners across various fields with the necessary knowledge to conduct social media research in a scientific and systematic manner. Key Features/benefits: Follows a logical sequence in the social media research process; Includes easy to understand aspects not considered in this much depth in other books, for example, social media theories, data collection and analysis techniques, as well as sampling methods for quantitative, qualitative and mixed methods research; Covers aspects of ethics, validity and reliability related to social media research How to features: Using various tools e.g. data cleaning and collection tools; data analysis and reporting tools; using various sampling methods and approaches; using media analytics and data mining; using different software, social media tools and applications to extract data for research; Local case studies; Best practice examples; Templates and sample documents
Designing Qualitative Research
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Author : Catherine Marshall
language : en
Publisher: SAGE Publications
Release Date : 2021-05-14
Designing Qualitative Research written by Catherine Marshall and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-14 with Social Science categories.
Offering clear, easy-to-understand guidance on designing qualitative research, this fully updated Seventh Edition of Marshall and Rossman’s bestselling text retains the useful examples, tools, and vignettes that makes it such an outstanding resource. The book takes students from selecting a research genre through building a conceptual framework, data collection and interpretation, and arguing the merits of the proposal. Now featuring a new co-author, Gerardo L. Blanco, this edition includes more on the history and new emerging genres of qualitative inquiry, as well as a more sustained and deeper focus on social media and other digital applications in conducting qualitative research. New application activities provide opportunities for students to try out ideas, while timely vignettes illustrate the methodological challenges posed by the intellectual, ethical, political, and technological advances affecting society. PowerPoints to accompany this text are available on an instructor site.