Quand Les Neurones Ne R Pondent Plus
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Author :
language : en
Publisher: Odile Jacob
Release Date :
written by and has been published by Odile Jacob this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Buyology
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Author : Martin Lindstrom
language : en
Publisher: Crown Currency
Release Date : 2008-10-21
Buyology written by Martin Lindstrom and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-21 with Business & Economics categories.
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Alzheimer 100 Years And Beyond
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Author : Mathias Jucker
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-11-22
Alzheimer 100 Years And Beyond written by Mathias Jucker and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-22 with Medical categories.
Few medical or scientific addresses have so unmistakeably made history as the presentation delivered by Alois Alzheimer on November 4, 1906 in Tübingen. The celebratory event "Alzheimer 100 Years and Beyond" was organized through the Alzheimer community in Germany and worldwide, in collaboration with the Fondation Ipsen. This volume, a collection of articles by the invited speakers and of a few other prominent researchers, is published as a record of those events.
Genetic Algorithms And Simulated Annealing
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Author : Lawrence Davis
language : en
Publisher: Pitman Publishing
Release Date : 1987
Genetic Algorithms And Simulated Annealing written by Lawrence Davis and has been published by Pitman Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Computers categories.
Reading Writing And Dyslexia Classic Edition
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Author : Andrew W Ellis
language : en
Publisher: Psychology Press
Release Date : 2016-04-01
Reading Writing And Dyslexia Classic Edition written by Andrew W Ellis and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-01 with Psychology categories.
This is a classic edition of Andrew Ellis’ acclaimed introduction to the scientific study of reading, writing and dyslexia, which now includes a new introduction from the author. The book describes the remarkable skills of reading and writing – how we acquire them, how we exercise them as skilled readers and writers, and what can go wrong with them in childhood disorders or as a result of brain damage. The new introduction reflects on some key research developments since the book was first published. Reading, Writing and Dyslexia is an engaging introduction to the field which is still completely relevant to today’s readers. It will remain essential reading for all students of psychology and education, whilst also being accessible to parents and teachers.
The Tyranny Of Metrics
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Author : Jerry Z. Muller
language : en
Publisher: Princeton University Press
Release Date : 2019-04-30
The Tyranny Of Metrics written by Jerry Z. Muller and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-30 with Business & Economics categories.
How the obsession with quantifying human performance threatens business, medicine, education, government—and the quality of our lives Today, organizations of all kinds are ruled by the belief that the path to success is quantifying human performance, publicizing the results, and dividing up the rewards based on the numbers. But in our zeal to instill the evaluation process with scientific rigor, we've gone from measuring performance to fixating on measuring itself—and this tyranny of metrics now threatens the quality of our organizations and lives. In this brief, accessible, and powerful book, Jerry Muller uncovers the damage metrics are causing and shows how we can begin to fix the problem. Filled with examples from business, medicine, education, government, and other fields, the book explains why paying for measured performance doesn't work, why surgical scorecards may increase deaths, and much more. But Muller also shows that, when used as a complement to judgment based on personal experience, metrics can be beneficial, and he includes an invaluable checklist of when and how to use them. The result is an essential corrective to a harmful trend that increasingly affects us all.
Intelligence In Nature
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Author : Jeremy Narby
language : en
Publisher: Penguin
Release Date : 2006-03-02
Intelligence In Nature written by Jeremy Narby and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-02 with Social Science categories.
Continuing the journey begun in his acclaimed book The Cosmic Serpent, the noted anthropologist ventures firsthand into both traditional cultures and the most up-todate discoveries of contemporary science to determine nature's secret ways of knowing. Anthropologist Jeremy Narby has altered how we understand the Shamanic cultures and traditions that have undergone a worldwide revival in recent years. Now, in one of his most extraordinary journeys, Narby travels the globe-from the Amazon Basin to the Far East-to probe what traditional healers and pioneering researchers understand about the intelligence present in all forms of life. Intelligence in Nature presents overwhelming illustrative evidence that independent intelligence is not unique to humanity alone. Indeed, bacteria, plants, animals, and other forms of nonhuman life display an uncanny penchant for self-deterministic decisions, patterns, and actions. Narby presents the first in-depth anthropological study of this concept in the West. He not only uncovers a mysterious thread of intelligent behavior within the natural world but also probes the question of what humanity can learn from nature's economy and knowingness in its own search for a saner and more sustainable way of life.
Bulletin Signal Tique
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Author :
language : fr
Publisher:
Release Date : 1973
Bulletin Signal Tique written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Ecology categories.
Matter And Mind
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Author : Mario Bunge
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-09-14
Matter And Mind written by Mario Bunge and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-14 with Science categories.
This book discusses two of the oldest and hardest problems in both science and philosophy: What is matter?, and What is mind? A reason for tackling both problems in a single book is that two of the most influential views in modern philosophy are that the universe is mental (idealism), and that the everything real is material (materialism). Most of the thinkers who espouse a materialist view of mind have obsolete ideas about matter, whereas those who claim that science supports idealism have not explained how the universe could have existed before humans emerged. Besides, both groups tend to ignore the other levels of existence—chemical, biological, social, and technological. If such levels and the concomitant emergence processes are ignored, the physicalism/spiritualism dilemma remains unsolved, whereas if they are included, the alleged mysteries are shown to be problems that science is treating successfully.
Pricai 2021 Trends In Artificial Intelligence
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Author : Duc Nghia Pham
language : en
Publisher: Springer Nature
Release Date : 2021-11-01
Pricai 2021 Trends In Artificial Intelligence written by Duc Nghia Pham and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-01 with Computers categories.
This three-volume set, LNAI 13031, LNAI 13032, and LNAI 13033 constitutes the thoroughly refereed proceedings of the 18th Pacific Rim Conference on Artificial Intelligence, PRICAI 2021, held in Hanoi, Vietnam, in November 2021.The 93 full papers and 28 short papers presented in these volumes were carefully reviewed and selected from 382 submissions. PRICAI covers a wide range of topics in the areas of social and economic importance for countries in the Pacific Rim: artificial intelligence, machine learning, natural language processing, knowledge representation and reasoning, planning and scheduling, computer vision, distributed artificial intelligence, search methodologies, etc. Part II includes two thematic blocks: Natural Language Processing, followed by Neural Networks and Deep Learning.