Quantitative Research Methods In Consumer Psychology
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Quantitative Research Methods In Consumer Psychology
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Author : Paul Hackett
language : en
Publisher: Taylor & Francis
Release Date : 2018-12-07
Quantitative Research Methods In Consumer Psychology written by Paul Hackett and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Psychology categories.
Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.
Handbook Of Research Methods In Consumer Psychology
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Author : Frank Kardes
language : en
Publisher: Routledge
Release Date : 2019-04-15
Handbook Of Research Methods In Consumer Psychology written by Frank Kardes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-15 with Psychology categories.
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.
Consumer Psychology A Study Guide To Qualitative Research Methods
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Author : Paul M.W. Hackett
language : en
Publisher: Verlag Barbara Budrich
Release Date : 2016-04-18
Consumer Psychology A Study Guide To Qualitative Research Methods written by Paul M.W. Hackett and has been published by Verlag Barbara Budrich this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-18 with Business & Economics categories.
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
Qualitative Marketing Research
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Author : Dominika Maison
language : en
Publisher:
Release Date : 2018-09-27
Qualitative Marketing Research written by Dominika Maison and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-27 with BUSINESS & ECONOMICS categories.
This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual in-depth interview (IDI), to more cutting-edge methods such as ethnography or bulletin boards, which enable marketing researchers to discover and understand real consumer motivations, needs, values, and attitudes. With numerous international case studies, including PepsiCo, Unilever, Danone, Nestle, Aviva and Citibank, the book is uniquely practical in its approach. It is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.
Qualitative Research Methods In Consumer Psychology
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Author : Paul Hackett
language : en
Publisher: Psychology Press
Release Date : 2015-08-20
Qualitative Research Methods In Consumer Psychology written by Paul Hackett and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-20 with Psychology categories.
While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.
Qualitative Research Methods In Consumer Psychology
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Author : Paul Hackett
language : en
Publisher: Psychology Press
Release Date : 2015-08-20
Qualitative Research Methods In Consumer Psychology written by Paul Hackett and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-20 with Psychology categories.
While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.
Consumer Psychology
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Author : Hazel Huang
language : en
Publisher: SAGE
Release Date : 2023-03-07
Consumer Psychology written by Hazel Huang and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-07 with Business & Economics categories.
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications. Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more. This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology. Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK.
Understanding Consumer Behavior
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Author : Luis B. Mata
language : en
Publisher: Melion, LLC
Release Date :
Understanding Consumer Behavior written by Luis B. Mata and has been published by Melion, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Unlock the secrets of consumer behavior with "Marketing Psychology: Understanding Consumer Behavior," the ultimate guide for business owners and marketers looking to master the art of persuasion. Dive deep into the psychological factors that influence purchasing decisions and discover practical strategies to enhance your digital marketing, customer engagement, and brand loyalty. Covering topics like social proof, scarcity, customer segmentation, and more, this book is designed to help you understand and leverage marketing psychology to drive business success. Perfect for anyone aiming to make data-driven decisions and boost their ROI, "Marketing Psychology: Understanding Consumer Behavior," offers actionable insights to make your brand stand out in a competitive marketplace. Whether you’re focused on digital marketing, consumer behavior analysis, or effective branding, this book provides the tools you need to influence your target audience ethically and effectively.
The Future Of Consumer Psychology
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Author : SHIKHAR SINGH (THE ZENITH)
language : en
Publisher: APEX INFO
Release Date :
The Future Of Consumer Psychology written by SHIKHAR SINGH (THE ZENITH) and has been published by APEX INFO this book supported file pdf, txt, epub, kindle and other format this book has been release on with Self-Help categories.
🔮 The Future of Consumer Psychology: Navigating Minds in a Changing World 🔮 🧠 Decoding the Digital Consumer: Explore how technology, AI, and immersive experiences are reshaping consumer behavior and decision-making. 📊 Personalization & Hyper-Relevance: Uncover strategies for delivering highly personalized experiences that resonate with individual consumer needs and preferences, while respecting ethical boundaries. 🌍 Sustainability & Ethical Consumption: Examine the rise of conscious consumerism and how brands can align with values like sustainability, social responsibility, and transparency. 🤔 The Psychology of Choice Architecture: Learn how subtle nudges and choice architectures can influence consumer behavior, promoting healthier choices and positive outcomes. 🚀 Emerging Technologies & the Metaverse: Dive into the potential impact of augmented reality, virtual reality, and the metaverse on consumer engagement and brand interactions. 🔒 Privacy & Data Security: Address the growing concerns around data privacy and security, building trust through transparent and responsible data practices. 💡 Future-Proofing Your Strategy: Gain actionable insights and frameworks to anticipate future trends, adapt your strategies, and stay ahead in the dynamic world of consumer psychology.
Consumer Psychology
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Author : Jansson-Boyd
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2010-01-01
Consumer Psychology written by Jansson-Boyd and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Psychology categories.
Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.