Quick Win Public Relations
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Quick Win Public Relations
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Author : Kevin Hora
language : en
Publisher: Oak Tree Press (Ireland)
Release Date : 2014
Quick Win Public Relations written by Kevin Hora and has been published by Oak Tree Press (Ireland) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Electronic books categories.
Quick Win Public Relations is aimed at businesses and not-for-profit organisations seeking to build and enhance their relationships with key stakeholders across a range of activities, from publicity to managing crises. It is especially helpful for small and medium-sized enterprises and owner-managed businesses. Further and higher education students, and students on professional courses, will find it an invaluable study aid, while educators will find it a useful quick reference guide. The book is divided into five sections, designed to take you from basic understanding of essential concepts, through practical ability in handling PR tactics, to creative and strategic practices that can make organisations and practitioners stand apart as excellent communicators: OCoPR Essentials helps you to understand what public relations is really about, offering easy-to-grasp introductions to relationship and reputation management, engaging with publics, and different uses of PR. It also shows how PR complements the marketing and human resources functions within your organisation, and the role it plays in enabling you to communicate more effectively with external publics; OCoEngaging with Professionals contains useful tips and techniques for building good relationships with journalists, photographers and graphic designers. With easy-to-follow advice on organising media events, you will be able to enhance the quality of your media work and gain better coverage; OCoPractical PR Skills focuses on the essential writing skills that form every practitionerOCOs basic armoury OCo press releases, holding statements, feature articles, photograph captions and speeches; OCoEngaging Online has become vital to the success of any organisationOCOs communications, and this section provides a practical guide to different types of social media, including the use of podcasts and blogs; OCoPR Excellence takes you on a whistlestop tour of advanced strategies. Beginning with internal communication audits, the section delves into reputation management, implementing corporate social responsibility (CSR) programmes, lobbying, activism, and issues and crisis management. Each section contains useful OCyHintsOCO boxes and mini case studies OCyIn PracticeOCO, which use examples of excellent PR practice to illustrate key points. The sections can be read in sequence, growing progressively more complex and strategic, or may be dipped in and out of as needs arise. As an alternative, you can focus on specific topics using the grid in the Contents pages. Each question is cross-referenced with others to build a more complete understanding of the topic. "
Quick Win Public Relations
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FREE 30 Days
Author : Kevin Hora
language : en
Publisher:
Release Date : 2014
Quick Win Public Relations written by Kevin Hora and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Public relations categories.
Quick Win Public Relations is aimed at businesses and not-for-profit organisations seeking to build and enhance their relationships with key stakeholders across a range of activities, from publicity to managing crises. It is especially helpful for small and medium-sized enterprises and owner-managed businesses. Further and higher education students, and students on professional courses, will find it an invaluable study aid, while educators will find it a useful quick reference guide. The book is divided into five sections, designed to take you from basic understanding of essential concepts, through practical ability in handling PR tactics, to creative and strategic practices that can make organisations and practitioners stand apart as excellent communicators: {u2022}PR Essentials helps you to understand what public relations is really about, offering easy-to-grasp introductions to relationship and reputation management, engaging with publics, and different uses of PR. It also shows how PR complements the marketing and human resources functions within your organisation, and the role it plays in enabling you to communicate more effectively with external publics; {u2022}Engaging with Professionals contains useful tips and techniques for building good relationships with journalists, photographers and graphic designers. With easy-to-follow advice on organising media events, you will be able to enhance the quality of your media work and gain better coverage; {u2022}Practical PR Skills focuses on the essential writing skills that form every practitioner{u2019}s basic armoury {u2013} press releases, holding statements, feature articles, photograph captions and speeches; {u2022}Engaging Online has become vital to the success of any organisation{u2019}s communications, and this section provides a practical guide to different types of social media, including the use of podcasts and blogs; {u2022}PR Excellence takes you on a whistlestop tour of advanced strategies. Beginning with internal communication audits, the section delves into reputation management, implementing corporate social responsibility (CSR) programmes, lobbying, activism, and issues and crisis management. Each section contains useful {u2018}Hints{u2019} boxes and mini case studies {u2018}In Practice{u2019}, which use examples of excellent PR practice to illustrate key points. The sections can be read in sequence, growing progressively more complex and strategic, or may be dipped in and out of as needs arise. As an alternative, you can focus on specific topics using the grid in the Contents pages. Each question is cross-referenced with others to build a more complete understanding of the topic.
Quick Win Social Media Marketing
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Author : Annmarie Hanlon
language : en
Publisher:
Release Date : 2014
Quick Win Social Media Marketing written by Annmarie Hanlon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Internet marketing categories.
QUICK WIN SOCIAL MEDIA MARKETING is aimed at busy marketing professionals with a traditional background, needing to gain a quick overview into social media for their business. It's also a useful primer for those starting their marketing journey with many practical tools, useful resources and templates that can be adapted. It contains the answers to the most frequently asked questions about social media - with sensible tips on how to adapt your business. You can read QUICK WIN SOCIAL MEDIA MARKETING cover to cover, or you can dip in and out of it to find the answer to a specific question.>
Public Relations For Dummies
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Author : Eric Yaverbaum
language : en
Publisher: John Wiley & Sons
Release Date : 2006-05-30
Public Relations For Dummies written by Eric Yaverbaum and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-30 with Business & Economics categories.
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
B2b Pr That Gets Results
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Author : Michelle Garrett
language : en
Publisher: Gatekeeper Press
Release Date : 2024-04-18
B2b Pr That Gets Results written by Michelle Garrett and has been published by Gatekeeper Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-18 with Business & Economics categories.
Are you sick of hearing that promoting a brand means breaking the marketing budget? Discover insider know-how that spends less and achieves more. Do you struggle to make public relations work? Frustrated because you wish you understood how to use your limited time and resources to achieve real PR momentum? Feel like standing out from your competitors is an endless battle? Repeatedly ranked among the top ten most influential PR professionals, Michelle Garrett has been delivering results for B2B organizations for years. And now she's compiled her lifetime of award-winning teaching and consulting into a straightforward handbook to elevate you as a leader in the industry. B2B PR That Gets Results is a succinct distillation of wisdom gained from over two decades of boots-on-the-ground work in public relations and marketing. Using her signature no-nonsense style, Garrett crafts her own experience and stories from experts in the field into down-to-earth takeaways that you can apply instantly. And by strategically following her smart blueprints, you’ll be able to smoothly navigate frustrations working with reporters, ethical dilemmas, and budgetary constraints, all while rocketing toward success. In B2B PR That Gets Results: A Guide to Simple and Targeted Public Relations Practices, you’ll discover: - Why you can stop shoving expensive tools at your problems and rely on savvy marketing to make your mark - How scaling back pitches can renew your energy and improve buy-in from your target audience - The importance of momentum and leveraging in-house assets to get things revved up - Ways to rethink what clients are asking for versus what they really need so everyone walks away happy - Tips for dodging undesirable media cycles, an outline for starting a PR consultancy, and much, much more! B2B PR That Gets Results is a practical resource for small to mid-sized business owners. If you like unvarnished insights, budget-friendly strategies, and advice from the trenches, then you’ll love Michelle Garrett’s tell-it-like-it-is reference. Buy B2B PR That Gets Results to make your company shine today!
The Little Book Of Big Pr
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Author : Jennefer Witter
language : en
Publisher: AMACOM
Release Date : 2014-10-03
The Little Book Of Big Pr written by Jennefer Witter and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-03 with Business & Economics categories.
Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
Quick Win Presentations
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Author : Elizabeth P. Tierney
language : en
Publisher:
Release Date : 2012
Quick Win Presentations written by Elizabeth P. Tierney and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Language Arts & Disciplines categories.
QUICK WIN PRESENTATIONS is aimed at owners and managers of small businesses and others in the workplace who need to make presentations to small or large groups, in-house or externally. It provides concise, jargon-free, informative answers to the most frequently asked questions about presentations issues.
The Public Relations Practitioner S Playbook
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Author : M. Larry Litwin
language : en
Publisher: AuthorHouse
Release Date : 2009
The Public Relations Practitioner S Playbook written by M. Larry Litwin and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
"The Public Relations Practitioner's Playbook" is how-to and hands-on. Theory is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over nearly 600 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations and publicity. "The PR Practitioner's Playbook" - an anatomy of the public relations profession - relies on my experience as a reporter, editor, public relations counselor, and strategic advisor and evaluator. It demonstrates that successful writers practice their craft with poise and eloquence. It is an extension of the author's classroom, which many students call, "Litwin's laboratory for practical knowledge." As former KYW Newsradio colleague Kim Glovas observed," Larry's voice is the voice of this book." Among those considered mentors - and contributors to this book - are Nick George, former managing editor at ABC Radio News, ABC sportscaster Howard Cosell, KYW Newsradio anchor Bill Bransome, print journalist extraordinaire Everett S. Landers and legendary broadcast journalist Edward R. Murrow. They spent countless hours helping the author hone his skills and encouraging me to be an open, honest, thorough and valid (relevant) communicator. They stressed tangible tools, and such attributes as knowledge, loyalty, judgment, trust, credibility, ethics and integrity. "The Public Relations Practitioner's Playbook" serves as a basic or supplemental text in introduction to public relations and graduate overview courses. It offers a refreshing, down-to-earth approach to which many students are just not accustomed. Strategic advisors refer to it as a "potpourri of proven public relations techniques." The companion CD-Rom contains, among its many tactics, three PowerPoints(r) that summarize the 17 chapter
Public Relations On The Net
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Author : Shel Holtz
language : en
Publisher: Amacom Books
Release Date : 2002
Public Relations On The Net written by Shel Holtz and has been published by Amacom Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
California-based consultant on Internet communications Holtz has updated his 1998 guide by removing the basics of computer use that he can now assume readers to know, and by replacing case studies from the period with ones that make sense four years later. The Internet is one of the most significant tools for public relations, he says, but using it to best advantage requires strategic thinking about how to apply it to communication efforts. Annotation copyrighted by Book News, Inc., Portland, OR
Quick Win Business Communication
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Author : Elizabeth P. Tierney
language : en
Publisher:
Release Date : 2014
Quick Win Business Communication written by Elizabeth P. Tierney and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business communication categories.
QUICK WIN BUSINESS COMMUNICATION is written for business people who recognise how vital effective communi¬cation is to their own success and to the success of their organisations. While you are reading through the answers to your questions, other business people may be discussing missions, goals, losses, profits, overheads, policies, budgets, loans, promotions, strategic plans, product development, training, hiring, technology, downsizing, take¬overs, global competitiveness, office parties, desk arrangements, coffee breaks, or office supplies. Imagine the implications if you can't understan.