Radio Advertising How To Sell It Write It
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Radio Advertising How To Sell It Write It
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Author : Sol Robinson
language : en
Publisher:
Release Date : 1974-01-01
Radio Advertising How To Sell It Write It written by Sol Robinson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974-01-01 with Radio advertising categories.
How To Make Your Radio Advertising Work For You
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Author : David Sell
language : en
Publisher: David Sell
Release Date : 2011-02-08
How To Make Your Radio Advertising Work For You written by David Sell and has been published by David Sell this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-08 with Business & Economics categories.
Making More Money
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Author : Godfrey W. Herweg
language : en
Publisher:
Release Date : 1995
Making More Money written by Godfrey W. Herweg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Radio advertising categories.
The Creative Led Sell
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Author : Mike Bersin
language : en
Publisher:
Release Date : 2009
The Creative Led Sell written by Mike Bersin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Radio advertising categories.
Presents a definitive summary of the day-to-day skills and techniques of radio advertising. In this book, you can discover how to sell up to five times as much airtime simply by writing the commercials before asking for the order, and see why a radio script is the same shape as a display press ad.
An Advertiser S Guide To Better Radio Advertising
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Author : Andrew Ingram
language : en
Publisher: John Wiley & Sons
Release Date : 2006-02-03
An Advertiser S Guide To Better Radio Advertising written by Andrew Ingram and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02-03 with Business & Economics categories.
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.
How To Sell Radio Advertising
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Author :
language : en
Publisher:
Release Date : 1977
How To Sell Radio Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with categories.
Media Selling
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Author : Charles Warner
language : en
Publisher: John Wiley & Sons
Release Date : 2020-08-04
Media Selling written by Charles Warner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-04 with Social Science categories.
The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.
Newspaper Advertising
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Author : Southern Newspaper Publishers Association Foundation
language : en
Publisher:
Release Date : 1946
Newspaper Advertising written by Southern Newspaper Publishers Association Foundation and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1946 with Advertising categories.
Instant Background
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Author : Radio Advertising Bureau
language : en
Publisher:
Release Date : 1983
Instant Background written by Radio Advertising Bureau and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with categories.
Instant Background provides a current profile of fifty business categories. It supplies essential information such as, month to month sales patterns and consumer demographics. It's purpose is to assist salespeople in daily selling, assist in writing radio commercials and act as tools for advertisers.
Radio As An Advertising Medium
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Author : Warren B. Dygert
language : en
Publisher: Facsimiles-Garl
Release Date : 1985
Radio As An Advertising Medium written by Warren B. Dygert and has been published by Facsimiles-Garl this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.