Radio And Television Publicity With An Introd
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Radio And Television Publicity With An Introd
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Author : Erberto Carboni
language : en
Publisher:
Release Date : 1959
Radio And Television Publicity With An Introd written by Erberto Carboni and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Commercial art categories.
Digital Broadcasting
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Author : Jo Pierson
language : en
Publisher: Bloomsbury Publishing
Release Date : 2015-04-23
Digital Broadcasting written by Jo Pierson and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-23 with Social Science categories.
Digital Broadcasting presents an introduction to how the classic notion of 'broadcasting' has evolved and is being reinterpreted in an age of digitization and convergence. The book argues that 'digital broadcasting' is not a contradiction in terms, but-on the contrary-both terms presuppose and need each other. Drawing upon an interdisciplinary and international field of research and theory, it looks at current developments in television and radio broadcasting on the level of regulation and policy, industries and economics, production and content, and audience and consumption practices.
Media Today
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Author : Joseph Turow
language : en
Publisher: Routledge
Release Date : 2011-09-22
Media Today written by Joseph Turow and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-22 with Social Science categories.
Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.
Mass Media
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Author : Ray Eldon Hiebert
language : en
Publisher: Longman Publishing Group
Release Date : 1979
Mass Media written by Ray Eldon Hiebert and has been published by Longman Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Language Arts & Disciplines categories.
The Media In Your Life
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Author : Jean Folkerts
language : en
Publisher:
Release Date : 1998
The Media In Your Life written by Jean Folkerts and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Social Science categories.
An introductory college-level text examining the professional and cultural aspects of mass media within an economic framework. The text's 16 chapters address the history of mass communication; books, newspapers, magazines, the movies, radio, television, music, the recording industry, and computers; regulation; ethics; public relations; advertising; and current research on mass communication. Annotation copyrighted by Book News, Inc., Portland, OR.
Introduction To Electronic Media And Broadcasting
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Author : Antonio Farrell
language : en
Publisher: NY Research Press
Release Date : 2021-11-16
Introduction To Electronic Media And Broadcasting written by Antonio Farrell and has been published by NY Research Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-16 with Language Arts & Disciplines categories.
The media that use and electronic devices to access the content is known as electronic media. The most commonly used electronic media include audio and video recordings, multimedia presentations, CD-ROM, slide presentations and online content. Electronic media can be in analog electronic data or in digital electronic data format. Devices that are used in the electronic communication processes such as telephone, desktop computer, radio, television, game console and handheld device, are also considered as electronic media. The distribution of video or audio content to a wide audience through mass communication medium is referred to as broadcasting. Electronic broadcasting includes radio broadcasting, film and TV broadcasting and the use of social media communication. This book provides comprehensive insights into the field of electronic media and broadcasting. Most of the topics introduced herein cover new techniques and their applications. Through this book, we attempt to further enlighten the readers about the new concepts in this field.
Ebook Introduction To Mass Communication Media Literacy And Culture
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Author : BARAN, STANLEY
language : en
Publisher: McGraw Hill
Release Date : 2011-02-16
Ebook Introduction To Mass Communication Media Literacy And Culture written by BARAN, STANLEY and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-16 with Language Arts & Disciplines categories.
EBOOK: Introduction to Mass Communication: Media Literacy and Culture
Mass Communication An Introduction
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Author : John R. Bittner
language : en
Publisher:
Release Date : 1989
Mass Communication An Introduction written by John R. Bittner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Reference categories.
Broadcast Journalism
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Author : Jane Chapman
language : en
Publisher: Routledge
Release Date : 2008-10-28
Broadcast Journalism written by Jane Chapman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-28 with History categories.
Broadcast Journalism offers a critical analysis of the key skills required to work in the modern studio, on location, or online, with chapters written by industry professionals from the BBC, ITV, CNN and independent production companies in the UK and USA. Areas highlighted include: interviewing researching editing writing reporting. The practical tips are balanced with chapters on representation, ethics, law, economics and history, as well as specialist areas such as documentary and the reporting of politics, business, sport and celebrity. Broadcast Journalism concludes with a vital chapter on career planning to act as a springboard for your future work in the broadcast industry. Contributors: Jim Beaman; Jane Chapman; Fiona Chesterton; Tim Crook; Anne Dawson; Tony Harcup; Jackie Harrison; Ansgard Heinrich; Emma Hemmingway; Patricia Holland; David Holmes; Gary Hudson; Nicholas Jones; Marie Kinsey; Roger Laughton; Leslie Mitchell; Jeremy Orlebar; Claire Simmons; Katie Stewart; Ingrid Volkmer; Mike Ward; Deborah Wilson.
Media Convergence And The Development Strategies Of Radio And Television In China
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Author : Peng Duan
language : en
Publisher: Springer Nature
Release Date : 2020-11-30
Media Convergence And The Development Strategies Of Radio And Television In China written by Peng Duan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-30 with Social Science categories.
This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.