Readercentric Writing For Digital Media
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Readercentric Writing For Digital Media
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Author : David Hailey
language : en
Publisher: Routledge
Release Date : 2016-12-05
Readercentric Writing For Digital Media written by David Hailey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-05 with Psychology categories.
This book presents an altogether new approach to writing and evaluating writing in digital media. It suggests that usability theory provides few tools for evaluating content, because usability theory assumes only one kind of writing on the Internet. The author suggests three models: user-centric (usability model), persuasion-centric (encouraging the reader to linger and be persuaded--Canon camera ads), and quality-centric (encouraging the reader to linger and learn or be entertained because of the quality of the writing--NASA.gov and YouTube). Designed for professional writers and writing students, this text provides a rubric for writing in digital media, but more importantly, it provides a rubric and vocabulary for identifying and explaining problems in copy that already exists. The Internet has become a pastiche of cut-and-paste content, often placed by non-writers to fill space for no particular reason or by computers with no oversight from humans (e.g., Amazon.com). Because these snippets are typically on topic (but often for the wrong purpose or audience), professional writers have difficulty identifying the problems and an even harder time explaining them. Finding an effective tool for identifying and explaining problems in digital content becomes a particularly important problem as writers increasingly struggle with growing complications in complex information systems (systems that create and manage their own content with little human intervention). Being able to look at a body of copy and immediately see that it is problematic is an important skill that is lacking in a surprising number of professional writers.
On Writing And Digital Media
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Author :
language : en
Publisher:
Release Date : 2013
On Writing And Digital Media written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Writing And Editing For Digital Media
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Author : Brian Carroll
language : en
Publisher: Taylor & Francis
Release Date : 2017-06-26
Writing And Editing For Digital Media written by Brian Carroll and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-26 with Language Arts & Disciplines categories.
Writing and Editing for Digital Media teaches students how to write effectively for digital spaces—whether writing for an app, crafting a story for a website, blogging, or using social media to expand the conversation. The lessons and exercises in each chapter help students build a solid understanding of the ways that digital communication has introduced opportunities for dynamic storytelling and multi-directional communication. With this accessible guide and accompanying website, students learn not only to create content, but also to become careful, creative managers of that content. Updated with contemporary examples and pedagogy, including examples from the 2016 presidential election, and an expanded look at using social media, the third edition broadens its scope, helping digital writers and editors in all fields, including public relations, marketing, and social media management. Based on Brian Carroll's extensive experience teaching a course of the same name, this revised and updated edition pays particular attention to opportunities presented by the growth of social media and mobile media. Chapters aim to: Assist digital communicators in understanding the socially networked, increasingly mobile, always-on, geomapped, personalized media ecosystems; Teach communicators to approach storytelling from a multimedia, multi-modal, interactive perspective; Provide the basic skill sets of the digital writer and editor, skill sets that transfer across all media and most communication and media industries, and to do so in specifically journalistic and public relations contexts; Help communicators to put their audiences first by focusing attention on user experience, user behavior, and engagement with their user bases; Teach best practices in the areas of social media strategy, management, and use.
Writing And Digital Media
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Author : Luuk van Waes
language : en
Publisher: BRILL
Release Date : 2006-04-04
Writing And Digital Media written by Luuk van Waes and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-04 with Language Arts & Disciplines categories.
This indispensible volume reviews outstanding European, American and Australian research in the cognitive, social and cultural implications of writing for digital media. It addresses writing modes and environments, writing and communication, digital tools for writing research, online educational environments, and social and philosophical aspects.
Writing For Digital Media
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Author : Brian Carroll
language : en
Publisher: Routledge
Release Date : 2010-06-01
Writing For Digital Media written by Brian Carroll and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-01 with Language Arts & Disciplines categories.
Writing for Digital Media teaches students how to write effectively for online audiences—whether they are crafting a story for the website of a daily newspaper or a personal blog. The lessons and exercises in each chapter help students build a solid understanding of the ways that the Internet has introduced new opportunities for dynamic storytelling as digital media have blurred roles of media producer, consumer, publisher and reader. Using the tools and strategies discussed in this book, students are able to use their insights into new media audiences to produce better content for digital formats and environments. Fundamentally, this book is about good writing—clear, precise, accurate, filled with energy and voice, and aimed directly at an audience. Writing for Digital Media also addresses all of the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms. Learning how to achieve balance and a careful, deliberate blend of these elements is the other primary goal of this text. Writing for Digital Media teaches students not only how to create content as writers, but also how to think critically as a site manager or content developer might about issues such as graphic design, site architecture, and editorial consistency. By teaching these new skill sets alongside writing fundamentals, this book transforms students from writers who are simply able to post their stories online into engaging multimedia, digital storytellers. For additional resources and exercises, visit the Companion Website for Writing for Digital Media at: www.routledge.com/textbooks/9780415992015.
Digital Writing
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Author : Daniel Lawrence
language : en
Publisher: Broadview Press
Release Date : 2022-02-09
Digital Writing written by Daniel Lawrence and has been published by Broadview Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-09 with Language Arts & Disciplines categories.
This concise guidebook offers a rhetorical framework for writing and analyzing content for social media and the web. In the age of disinformation and hyper-targeted digital advertising, writers and teachers of writing must be prepared to delve into the digital world with a critical and strategic perspective. This book offers an interdisciplinary approach to writing scenarios, with insights from classical and contemporary rhetoric, the philosophy of technology, and digital media theory. Special emphases are also placed on preparing for writing, marketing, and communications careers in the digital space, and on ethical issues related to digital and social media.
Scriptwriting 2 0
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Author : Marie Drennan
language : en
Publisher: Routledge
Release Date : 2017-05-12
Scriptwriting 2 0 written by Marie Drennan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-12 with Language Arts & Disciplines categories.
Online media is and will continue to be at the forefront of entertainment; this book introduces readers to this new world and helps them create good content for it. It is a compact, practical guide for those who want to explore scriptwriting for the digital age while also learning essential skills and techniques central to new media writing. Scriptwriting 2.0 contains advice on writing both short- and long-form webisodes as part of a series, as well as standalone pieces. It then goes beyond the writing process to discuss revising, production, promotion and copyright. It is written in a friendly, readable and jargon-free style and includes real-world examples from successful series and a sample script. Readers can access full episodes of the two series discussed at length as well as samples from several other web series.
Writing For Print And Digital Media
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Author : Michael Ryan
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 2004-11
Writing For Print And Digital Media written by Michael Ryan and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11 with Feature writing categories.
Frameworks Of It Prosumption For Business Development
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Author : Pa?kowska, Ma?gorzata
language : en
Publisher: IGI Global
Release Date : 2013-07-31
Frameworks Of It Prosumption For Business Development written by Pa?kowska, Ma?gorzata and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-31 with Business & Economics categories.
Separation distinction between the roles of the producer and consumer has become blurred with the development of new science and technologies enabling the emergence of the prosumer, or the active consumer. In the IT sector, the role of the end-user has broadened to include innovation and development practices in addition to the traditional consumer activities. As such, businesses must create opportunities for product development and innovation by the consumers. Frameworks of IT Prosumption for Business Development investigates the latest empirical research on active use of information technology resources, enabling users with new methodologies, tools, and opportunities to impact application development processes. The objective of this reference book is to mobilize end-users to take a more active role in their own IT solutions, which will in turn assist in the development of best practices in IT at all levels.
Media Writing In The Digital Age
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Author : Anthony Hatcher
language : en
Publisher:
Release Date : 2020-08-24
Media Writing In The Digital Age written by Anthony Hatcher and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-24 with categories.