Readings In Advertising Society And Consumer Culture
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Readings In Advertising Society And Consumer Culture
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Author : Roxanne Hovland
language : en
Publisher: Routledge
Release Date : 2014-12-18
Readings In Advertising Society And Consumer Culture written by Roxanne Hovland and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.
Advertising Society And Consumer Culture
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Author : Roxanne Hovland
language : en
Publisher: Routledge
Release Date : 2014-12-18
Advertising Society And Consumer Culture written by Roxanne Hovland and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".
Ebk Advertising Society And Consumer
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Author : Hovland
language : en
Publisher: M.E. Sharpe
Release Date :
Ebk Advertising Society And Consumer written by Hovland and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".
The Advertising And Consumer Culture Reader
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Author : Joseph Turow
language : en
Publisher:
Release Date : 2009
The Advertising And Consumer Culture Reader written by Joseph Turow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.
Assembles the important writings on advertising and society. This title includes 27 essays which provide readers with the some of the best-known writings on the nature, process, and social implications of advertising and consumer culture for society
Ads Fads And Consumer Culture
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Author : Arthur Asa Berger
language : en
Publisher: Rowman & Littlefield
Release Date : 2015-01-22
Ads Fads And Consumer Culture written by Arthur Asa Berger and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-22 with Social Science categories.
The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.
Advertising Consumer Culture And Canadian Society
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Author : Kyle Asquith
language : en
Publisher:
Release Date : 2018
Advertising Consumer Culture And Canadian Society written by Kyle Asquith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Advertising categories.
"Advertising, Consumer Culture, and Canadian Society is a critical collection of readings that place Canadian advertising and consumer culture in historical, social, and cultural context. Part I outlines fundamental concepts and theories in order to explore how Canada's advertising system and consumer culture emerged. Part II addresses how popular Canadian brands act as socio-cultural storytellers that promote particular social values and trends. Finally, Part III tackles advertising's contentious expansion throughout media, culture, and society, explaining how advertising controversies relate to larger social debates, including the regulation of commercial activity, poverty, the environment, and precarious labour. Praised for being theoretically comprehensive, highly engaging, and cutting-edge, Advertising, Consumer Culture, and Canadian Society teaches students how to deconstruct their daily interactions with advertising, branding, and consumer culture."--
Advertising And Consumer Society
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Author : Nicholas Holm
language : en
Publisher: Taylor & Francis
Release Date : 2023-04-03
Advertising And Consumer Society written by Nicholas Holm and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-03 with Social Science categories.
This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising. From an investigation of advertising’s crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sense of advertising’s powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. This revised second edition includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising, surveillance and empowerment, as well as brand new topics like self-branding/influencers and using technology to evade advertising. Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.
Advertising Society And Consumer Culture
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Author : Roxanne Hovland
language : en
Publisher: Routledge
Release Date : 2014-12-18
Advertising Society And Consumer Culture written by Roxanne Hovland and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".
Advertising And Consumer Culture
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Author : Matthew P. McAllister
language : en
Publisher: Taylor & Francis
Release Date : 2023-04-14
Advertising And Consumer Culture written by Matthew P. McAllister and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-14 with Social Science categories.
Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western," consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture--the advertising creatives themselves.
Encyclopaedia Of Advertising Society And Consumer Culture
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Author : Ravindra Verma
language : en
Publisher:
Release Date : 2014
Encyclopaedia Of Advertising Society And Consumer Culture written by Ravindra Verma and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Advertising categories.