Readings In Marketing Information Systems
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Readings In Marketing Information Systems
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Author : Richard H. Brien
language : en
Publisher:
Release Date : 1968
Readings In Marketing Information Systems written by Richard H. Brien and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Marketing categories.
Marketing Information Systems
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Author : Charles D. Schewe
language : en
Publisher:
Release Date : 1991
Marketing Information Systems written by Charles D. Schewe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.
Marketing Information Systems
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Author : Kimball P. Marshall
language : en
Publisher: Boyd & Fraser Publishing Company
Release Date : 1996
Marketing Information Systems written by Kimball P. Marshall and has been published by Boyd & Fraser Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
This text is organized into four parts that present a comprehensive view of marketing information systems. Practical examples and illustrations from real-world marketing practitioners are integrated into the text. As a learning tool, key words are fully defined when first presented, then are listed at the end of each chapter. Includes recommended reading lists.
The Imc Handbook
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Author : J. Stephen Kelly
language : en
Publisher: Racom Books
Release Date : 2015
The Imc Handbook written by J. Stephen Kelly and has been published by Racom Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Advertising categories.
A collection of essay and cases on customer-centered marketing by educators and practitioners in the field. "As long as there have been buyers, makers and sellers, there have been marketing challenges and opportunities. Historically ... the seller had immediate and personal contact with the buyer in the market [or] the bazaar ... While the system was personal, it wasn't very efficient ... As the marketplace evolved, it became more complex, [and] the makers and sellers invented what we now call "marketing" to solve the lack of maker/buyer closeness. In its simplest form, marketing is ... a number of activities makers/sellers use in an attempt to close the gap between themselves and the buyer. For example, the maker/seller now uses tools such as customer research, logistics, and distribution, marketing communication, and the like." From Part I, Reading 1
Managing Marketing Information Rle Marketing
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Author : Nigel Piercy
language : en
Publisher: Routledge
Release Date : 2014-09-15
Managing Marketing Information Rle Marketing written by Nigel Piercy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Trends And Innovations In Marketing Information Systems
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Author : Tsiakis, Theodosios
language : en
Publisher: IGI Global
Release Date : 2015-10-21
Trends And Innovations In Marketing Information Systems written by Tsiakis, Theodosios and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-21 with Business & Economics categories.
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.
Readings And Cases In Integrated Marketing Communications
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Author : Susan K. Jones
language : en
Publisher:
Release Date : 2004-08
Readings And Cases In Integrated Marketing Communications written by Susan K. Jones and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08 with Business & Economics categories.
Readings In Marketing Information Analysis
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Author :
language : en
Publisher:
Release Date : 1998
Readings In Marketing Information Analysis written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Direct marketing categories.
Readings In Marketing Management
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Author : S.D. Sharma Et Al.
language : en
Publisher:
Release Date : 2002-09
Readings In Marketing Management written by S.D. Sharma Et Al. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09 with categories.
Twenty First Century Will Be The Age Of Marketing. Only These Will Dominate The Business Who Will Have Competent Marketing Network/ Channel. The Present Work Compiles Valuable Reading Material, Judiciously Drawn From Authoritative Sources.Categorised In Four Major Themes, The Organization Of The Work Is: Dynamics Of Modern Marketing; Marketing Organisation And Information System; Marketing Strategies And New Challenges; And Case Studies In Marketing Management.Besides Its Academic Value, This Set Will Prove Most Informative And Useful For Personnel In The Marketing Division Of All Business Enterprises And Management Consultants In The Field.
Readings In Marketing
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Author : Roger A. Layton
language : en
Publisher:
Release Date : 1978
Readings In Marketing written by Roger A. Layton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Marketing categories.