Reason Why Advertising With Intensive Advertising
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Reason Why Advertising With Intensive Advertising
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Author : John E. Kennedy
language : en
Publisher: Lulu.com
Release Date : 2017-08-18
Reason Why Advertising With Intensive Advertising written by John E. Kennedy and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-18 with categories.
""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion. ""But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. ""Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising. ""When it is anything less than Salesmanship it is not real Advertising, but only 'General Publicity.' And, 'General Publicity' admittedly claims only to 'Keep the Name before the People, ' - to produce a 'General impression on the Trade, ' and to 'Influence Sales' for the salesmen. ""The only way to judge Advertising is to judge it by the amount of goods It is conclusively known to Sell, at a given cost."" Get Your Copy Today.
Reason Why Advertising
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Author :
language : en
Publisher:
Release Date : 1912
Reason Why Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1912 with categories.
Reason Why Advertising
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Author : John E. Kennedy
language : en
Publisher:
Release Date : 2003*
Reason Why Advertising written by John E. Kennedy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003* with Advertising categories.
Reason Why Advertising
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Author : John E. Kennedy
language : en
Publisher:
Release Date : 1905
Reason Why Advertising written by John E. Kennedy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1905 with Advertising categories.
Scientific Advertising Origins
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Author : Dr. Robert C. Worstell
language : en
Publisher: Lulu.com
Release Date : 2014-07-31
Scientific Advertising Origins written by Dr. Robert C. Worstell and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-31 with Business & Economics categories.
All effective modern marketing can be traced to three authors in one time period. If you study the best of the best marketers out there - and then study who they studied - you can eventually find the real basics which make all marketing work. Really work. That is how these books were uncovered. While each separately tells pieces of the puzzle, together they tell the evolution of advertising as it exists today. All the advances made by others since can be directly traced to the breakthroughs made during this time. These five books each tell their own piece to the puzzle. Albert Lasker gave the narrative, telling where he first met John E. Kennedy and Claude Hopkins. When you read those copywriters' works in turn, the lights come on. You'll see where all the new, "modern" breakthroughs have come from and why they get results. All the secrets hidden in plain sight. Just in need of a bit of dusting off... Get Your Copy Today!
The What How And Why Of Advertising Masters Of Marketing Secrets Unknown Basics That Shape Ad Response
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Author : Dr. Robert C. Worstell
language : en
Publisher: Lulu.com
Release Date : 2014-05-29
The What How And Why Of Advertising Masters Of Marketing Secrets Unknown Basics That Shape Ad Response written by Dr. Robert C. Worstell and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-29 with Business & Economics categories.
"ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion. "But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. "Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising. "When it is anything less than Salesmanship it is not real Advertising, but only 'General Publicity.' And, 'General Publicity' admittedly claims only to 'Keep the Name before the People,' — to produce a 'General impression on the Trade,' and to 'Influence Sales' for the salesmen. "The only way to judge Advertising is to judge it by the amount of goods It is conclusively known to Sell, at a given cost." Get this copy for yourself and learn these Secrets...
Scientific Advertising
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Author : Claude C. Hopkins
language : en
Publisher: Courier Dover Publications
Release Date : 2019-09-18
Scientific Advertising written by Claude C. Hopkins and has been published by Courier Dover Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-18 with Business & Economics categories.
"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." — Advertising legend David Ogilvy Scientific Advertising begins with a simple declarative statement: "The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood." And in 21 concise chapters, Claude C. Hopkins covers the essence of good advertising. Beyond the points to be made about telling a story using headlines and art, being specific and providing vital information, and using samples and testing campaigns, this book clearly demonstrates why Hopkins was an expert on the best marketing policies. Almost a century after its initial publication, this little volume remains useful to those entering any area of the business world. More than an account of Hopkins's thoughts about good salesmanship, it is a window into a bygone era and the early decades of the American business of advertising.
The Advertised Mind
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Author : Erik Du Plessis
language : en
Publisher: Kogan Page Publishers
Release Date : 2005
The Advertised Mind written by Erik Du Plessis and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised.
Effective Advertising
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Author : Gerard J. Tellis
language : en
Publisher: SAGE Publications
Release Date : 2003-11-20
Effective Advertising written by Gerard J. Tellis and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-20 with Business & Economics categories.
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Reason Why Advertising
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Author :
language : en
Publisher:
Release Date : 1912
Reason Why Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1912 with categories.