Reason Why Advertising
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Reason Why Advertising With Intensive Advertising
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Author : John E. Kennedy
language : en
Publisher: Lulu.com
Release Date : 2017-08-18
Reason Why Advertising With Intensive Advertising written by John E. Kennedy and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-18 with categories.
""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion. ""But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. ""Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising. ""When it is anything less than Salesmanship it is not real Advertising, but only 'General Publicity.' And, 'General Publicity' admittedly claims only to 'Keep the Name before the People, ' - to produce a 'General impression on the Trade, ' and to 'Influence Sales' for the salesmen. ""The only way to judge Advertising is to judge it by the amount of goods It is conclusively known to Sell, at a given cost."" Get Your Copy Today.
Reason Why Advertising
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Author : John E. Kennedy
language : en
Publisher:
Release Date : 1905
Reason Why Advertising written by John E. Kennedy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1905 with Advertising categories.
Reason Why Advertising
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Author :
language : en
Publisher:
Release Date : 1912
Reason Why Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1912 with categories.
Reason Why Advertising
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Author :
language : en
Publisher:
Release Date : 1912
Reason Why Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1912 with categories.
Reason Why Advertising
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Author : John E. Kennedy
language : en
Publisher:
Release Date : 2003*
Reason Why Advertising written by John E. Kennedy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003* with Advertising categories.
The Book Of Advertising Tests
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Author : Lord & Thomas
language : en
Publisher:
Release Date : 1991
The Book Of Advertising Tests written by Lord & Thomas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Advertising categories.
How To Write Advertisements That Sell
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Author : A.W. Shaw Company
language : en
Publisher:
Release Date : 1912
How To Write Advertisements That Sell written by A.W. Shaw Company and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1912 with Advertising categories.
Scientific Advertising
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Author : Claude C. Hopkins
language : en
Publisher: David De Angelis
Release Date : 2022-09-06
Scientific Advertising written by Claude C. Hopkins and has been published by David De Angelis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-06 with Business & Economics categories.
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to established fundamentals. If we enter any realms of uncertainty we shall carefully denote them. The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared the thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters. Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment, and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods. The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns. So they see the results of countless methods and polices. They become a clearing house for everything pertaining to merchandising. Nearly every selling question which arises in business is accurately answered by many experiences. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We learn the principles and prove them by repeated tests. This is done through keyed advertising, by traced returns, largely by the use of coupons. We compare one way with many others, backward and forward, and record the results. When one method invariably proves best, that method becomes a fixed principle.
Essentials Of Advertising Strategy
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Author : Don E. Schultz
language : en
Publisher: National Textbook Company
Release Date : 1988
Essentials Of Advertising Strategy written by Don E. Schultz and has been published by National Textbook Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Hidden Causes Of Reckless Advertising Waste
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Author : Boulder (pseud.)
language : en
Publisher:
Release Date : 1913
Hidden Causes Of Reckless Advertising Waste written by Boulder (pseud.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1913 with Advertising categories.
