The Book Of Advertising Tests
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The Book Of Advertising Tests
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Author : Lord & Thomas
language : en
Publisher:
Release Date : 1991
The Book Of Advertising Tests written by Lord & Thomas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Advertising categories.
Testing 1 2 3
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Author : Johannes Ledolter
language : en
Publisher: Stanford University Press
Release Date : 2007
Testing 1 2 3 written by Johannes Ledolter and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.
Tested Advertising Copy
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Author : Carroll J. Swan
language : en
Publisher:
Release Date : 1955
Tested Advertising Copy written by Carroll J. Swan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1955 with Advertising categories.
Tested Advertising Methods
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Author : John Caples
language : en
Publisher: Addison Wesley
Release Date : 1997
Tested Advertising Methods written by John Caples and has been published by Addison Wesley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
Testing Advertisements
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Author : Leo E. Firth
language : en
Publisher:
Release Date : 1934
Testing Advertisements written by Leo E. Firth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1934 with Advertising categories.
Measuring Advertising Effectiveness
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Author : Darrell Blaine Lucas
language : en
Publisher:
Release Date : 2012-07-01
Measuring Advertising Effectiveness written by Darrell Blaine Lucas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-01 with categories.
Copy Testing Practice And Best Practice
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Author : Tim Ambler
language : en
Publisher:
Release Date : 2003-01-01
Copy Testing Practice And Best Practice written by Tim Ambler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-01 with Advertising categories.
The What How And Why Of Advertising Masters Of Marketing Secrets Unknown Basics That Shape Ad Response
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Author : Dr. Robert C. Worstell
language : en
Publisher: Lulu.com
Release Date : 2014-05-29
The What How And Why Of Advertising Masters Of Marketing Secrets Unknown Basics That Shape Ad Response written by Dr. Robert C. Worstell and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-29 with Business & Economics categories.
"ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion. "But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. "Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising. "When it is anything less than Salesmanship it is not real Advertising, but only 'General Publicity.' And, 'General Publicity' admittedly claims only to 'Keep the Name before the People,' — to produce a 'General impression on the Trade,' and to 'Influence Sales' for the salesmen. "The only way to judge Advertising is to judge it by the amount of goods It is conclusively known to Sell, at a given cost." Get this copy for yourself and learn these Secrets...
Scientific Advertising
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Author : Claude Hopkins
language : en
Publisher: Sound Wisdom
Release Date : 2023-01-17
Scientific Advertising written by Claude Hopkins and has been published by Sound Wisdom this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-17 with Business & Economics categories.
The essential guidebook on how to make your marketing and advertising more profitable—faster. You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to: Create a winning personality for your ads Incentivize people to buy without using sensationalism or empty rhetoric Strategically incorporate visual design elements into ads Harness the power of coupon advertising, product sampling, and direct-mail marketing Run test campaigns to make smarter decisions about your advertising dollars Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies. Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.
Testing To Destruction
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Author : Alan Hedges
language : en
Publisher:
Release Date : 1974
Testing To Destruction written by Alan Hedges and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Advertising categories.
