Testing Advertisements
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Testing Advertisements
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Author : Leo E. Firth
language : en
Publisher:
Release Date : 1934
Testing Advertisements written by Leo E. Firth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1934 with Advertising categories.
Measuring Advertising Effectiveness
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Author : Larry Percy
language : en
Publisher:
Release Date : 1992
Measuring Advertising Effectiveness written by Larry Percy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Advertising categories.
Copy Testing Practice And Best Practice
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Author : Tim Ambler
language : en
Publisher:
Release Date : 2003-01-01
Copy Testing Practice And Best Practice written by Tim Ambler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-01 with Advertising categories.
Tested Advertising Methods
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Author : John Caples
language : en
Publisher: Addison Wesley
Release Date : 1997
Tested Advertising Methods written by John Caples and has been published by Addison Wesley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
The Book Of Advertising Tests
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Author : Lord & Thomas
language : en
Publisher:
Release Date : 1926
The Book Of Advertising Tests written by Lord & Thomas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1926 with Advertising categories.
Choosing The Best Advertising Alternative
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Author : Joel N. Axelrod
language : en
Publisher:
Release Date : 1971
Choosing The Best Advertising Alternative written by Joel N. Axelrod and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Advertising categories.
Scientific Advertising
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Author : Claude Hopkins
language : en
Publisher: Sound Wisdom
Release Date : 2023-01-17
Scientific Advertising written by Claude Hopkins and has been published by Sound Wisdom this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-17 with Business & Economics categories.
The essential guidebook on how to make your marketing and advertising more profitable—faster. You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to: Create a winning personality for your ads Incentivize people to buy without using sensationalism or empty rhetoric Strategically incorporate visual design elements into ads Harness the power of coupon advertising, product sampling, and direct-mail marketing Run test campaigns to make smarter decisions about your advertising dollars Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies. Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.
The Book Of Advertising Tests
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Author : Lord And Thomas
language : en
Publisher: Forgotten Books
Release Date : 2017-11-02
The Book Of Advertising Tests written by Lord And Thomas and has been published by Forgotten Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-02 with Business & Economics categories.
Excerpt from The Book of Advertising Tests: A Group of Articles That Actually Say Something About Advertising About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Tested Advertising Methods
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Author : John Caples
language : en
Publisher: Prentice Hall
Release Date : 1974
Tested Advertising Methods written by John Caples and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Business & Economics categories.
Factors In Advertising Effectiveness And Advertising Testing
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Author : A. P. Rademeyer
language : en
Publisher:
Release Date : 1990
Factors In Advertising Effectiveness And Advertising Testing written by A. P. Rademeyer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Advertising categories.
