Rebranding
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Rebranding Branding
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Author : Darren Taylor
language : en
Publisher:
Release Date : 2017
Rebranding Branding written by Darren Taylor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Accounting categories.
Annotation. The emergence of digital technologies has democratised branding from the province of marketing professionals to any teenager with an Instagram account. Brands can be institutional or personal, profitable or playful, but the environment they compete in has expanded to the global arena, where change is the only constant.In Rebranding Branding Darren Taylor, founder of 10-year-old brand agency Taylor & Grace, and Mark Schreiber, an award-winning novelist, tell the story of branding from the British East India Company to Brexit, and argue that branding must no longer be viewed as a discretionary budget item, a stepchild to marketing, but as a lighthouse for all business strategy, an always-on beacon to illuminate your organisation's course.Imbued with humour, history, and personal insights from the front lines of the branding business, the authors show companies how our global, digital society has made brand strategy crucial to their bottom line, and urge fellow brand strategists to promote branding as more than just a logo.
Rebrand
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Author : Bernard Kelvin Clive
language : en
Publisher: Blurb
Release Date : 2021-08-06
Rebrand written by Bernard Kelvin Clive and has been published by Blurb this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-06 with categories.
This book contains the following themes/titles: - Branding - Personal Branding - Rebranding - Reputation Management - Digital Marketing - Social Media Strategies - Artiste Brand Promotion - Author Branding - Book Publishing - Public Speaking - Podcasting. It is your Total branding guide.
Rebranding
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Author : Jane Mitchell Eliasof
language : en
Publisher: Rowman & Littlefield
Release Date : 2022-03-11
Rebranding written by Jane Mitchell Eliasof and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-11 with Business & Economics categories.
The name “Historical Society” or “Historic House” has a bad rap. Before potential visitors even know your museum, they may assume it’s not for them, even if you lead progressive, inclusive tours and host innovative programs. If you’re part of the leadership team of a historic house museum or historical society, you may have considered rebranding -- either renaming your organization or developing a new look – to be more appealing to a younger, more diverse audience or to reflect changes to your mission, interpretation, site, etc. Using examples from museums of all sizes across the country, this book helps you decide whether to move forward with a rebranding effort and give you a concrete outline to work from. The book will help you: Decide if you should rebrand (and that you’re not just putting lipstick on a pig) Nitty-gritty details about how to go about it How to react when someone says you’re making a huge mistake How much it will cost and where you can cut corners How to evaluate what you’ve done. Rebranding: A Guide forHistoric Houses, Museums, Sites and Organizations is a step-by-step guide that helps Executive Directors, Board members, and staff at history organizations decide if it’s time to rebrand and, if so, how to go about it. The book will guide readers through the process of deciding if a rebranding is in order, testing ideas, developing a plan and budget, implementing the launch, and even handling naysayers. It’s an essential guide for anyone rebranding a history organization.
Rebranding Precarity
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Author : Ella Harris
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-10-29
Rebranding Precarity written by Ella Harris and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-29 with Social Science categories.
'Pop-up' is a fully-fledged, new urbanism. Celebrated as a flexible and exciting new form of place making, pop-up culture includes temporary or nomadic sites such as cinemas, container malls, supper clubs, even pop-up housing and is now ubiquitous in cities across the world. But what are the stakes of the 'pop-up' city? Traversing a wealth of fascinating case studies, Rebranding Precarity shows how pop-up works to rebrand insecurity and encourages us to embrace precarity as the new normal. Revealing how urban crisis has particular temporal and spatial characteristics, defined by uncertainty, instability, fractures and gaps, it illuminates how those markers of crisis have been optimistically reimagined over the last few years, through an examination of seven logics that rebrand insecurity including within housing, labour economies and gentrifying areas. In doing so, it paints a frightening picture of how crisis conditions have become not just accepted, but are in fact desired, in today's metropolis.
Rebranding Design
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Author : Johan Debit
language : en
Publisher: Images Shenyang
Release Date : 2017
Rebranding Design written by Johan Debit and has been published by Images Shenyang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Design categories.
Explores how to design for rebranding concepts that result in optimum commercial success. Rebranding is a delicate exercise that can often have many pitfalls, both for the brand that ventures into such a project and for the agency who has been chosen to engage with this process. This book brings together some of the best rebranding projects in the world and addresses these key issues formally and with real substance. It places the crucial (and sometimes underestimated) role of the brand design into the developmental processes of companies, institutions or associations.
Rebranding Concepts Cases And Applications
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Author : Kunal Gaurav
language : en
Publisher:
Release Date : 2008-09-26
Rebranding Concepts Cases And Applications written by Kunal Gaurav and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-26 with Brand name products categories.
Nowadays, we are living in the epoch of globalization where companies are free to move anywhere across the globe. Competition has become an inevitable part of our life. At the same time, customers needs and preferences are changing endlessly and companie
Victoria S Secret Reinvented A Rebranding Strategy For Inclusivity And Luxury In The Lingerie Industry
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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2023-04-14
Victoria S Secret Reinvented A Rebranding Strategy For Inclusivity And Luxury In The Lingerie Industry written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-14 with Business & Economics categories.
Project Report from the year 2023 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, Hult International Business School, language: English, abstract: In this report, we will explore the key elements of VS new brand personality, including updated product lines, redesigned store location, a refreshed target market strategy, and marketing communication strategies as well as how the company is changing internally to represent its mission and vision from inside-out. Victoria s Secret, once a dominant player in the lingerie industry, has recently been strug- gling to keep up with evolving trends such as body inclusivity and personalized shopping experi- ences. The brand s outdated one-size-fits-all approach has been criticized, prompting the company to introduce a new rebranding strategy. With a renewed focus on inclusivity and luxury, Victoria s Secret (hereinafter referred to as VS) is shedding its old image and positioning itself as a trail- blazer in the industry. This includes a return to its roots, with an appointment-only entrance and a tailor-made lingerie motto of "Product fits the person - not the other way around", creating a truly inclusive environment where all customers feel valued and cared for. VS new brand vision and mission center around creating a safe and inclusive environment for all customers, regardless of their sexual orientation, preferences, or body types. VS seeks to become the leading brand in an industry that prioritizes diversity, inclusion, and ethical behavior.
Retail Rebranded
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Author : Angie Bell
language : en
Publisher: BalboaPress
Release Date : 2014-03-02
Retail Rebranded written by Angie Bell and has been published by BalboaPress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-02 with Business & Economics categories.
'Finally, a frog who knows how to put retail back on the map!' Retail Rebranded lets you in on the secrets big retailers dont want you to know in 5 key steps of how to reassess, reposition, rename, redesign and relaunch your brand to capture market share and compete in the contemporary global economy. It pushes you to adapt your business and starts a fire in your belly that makes you want to win against the big guys. Revolutionising the irrelevant business models of the past, this is an action-packed, engaging and easy-to-read retail bible that will put your brand back on the map! This book is filled with sage advice that will help Australian retail business get ahead an incredibly competitive marketplace. Angie Bell is right, small businesses are the lifeblood of our economy it is not the size of a business that matters anymore, but the way the business approaches the new economic reality with creative solutions to modern day challenges. Joe Hockey Treasurer, Commonwealth of Australia Since 2010, Angie has been the key driver for our Visual Merchandising project for 120 stores with amazing results. Our stores have had increases in category sales up to 60% in some cases due to the layout and in-store direction she has given. I have no hesitation in seeking her advice or recommending her services. Mark Sutton-General Manager, Paint Place Group of Stores, Australia Inspiring and informative! A timely aid for the sector and a must read for every retailer. Trevor Evans-CEO National Retail Association (NRA)
Rebranding Christianity
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Author : Jeff Jones
language : en
Publisher:
Release Date : 2023-08-15
Rebranding Christianity written by Jeff Jones and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-15 with categories.
Christianity is known for a lot of things these days. Labeled as intolerant or hateful, the true heart of the Christian faith has been buried underneath an onslaught of bad attention and bad press. We've failed our brand. In John 13, Jesus gave us the brand--radical love. Christians are known for many things today but love is not one of them. In Rebranding Christianity, Pastor Jeff Jones and professional marketer Mike Hogan combine their experience to provide a fresh new perspective on the Christian faith, how it has strayed from its true intention, and how to reclaim it. Interwoven with case studies of the most trusted and hated brands, Jones and Hogan break down how brands lose the trust of their audience and once lost, how that trust can be regained. It's time for Christianity to return to its true intention. It's time for a rebrand.-- (7/13/2023 12:00:00 AM)
Rebranding Precarity
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Author : Ella Harris
language : en
Publisher: Zed Books Ltd.
Release Date : 2020-10-29
Rebranding Precarity written by Ella Harris and has been published by Zed Books Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-29 with Social Science categories.
'Pop-up' is a fully-fledged, new urbanism. Celebrated as a flexible and exciting new form of place making, pop-up culture includes temporary or nomadic sites such as cinemas, container malls, supper clubs, even pop-up housing and is now ubiquitous in cities across the world. But what are the stakes of the ‘pop-up’ city? Traversing a wealth of fascinating case studies, Rebranding Precarity shows how pop-up works to rebrand insecurity and encourages us to embrace precarity as the new normal. Revealing how urban crisis has particular temporal and spatial characteristics, defined by uncertainty, instability, fractures and gaps, it illuminates how those markers of crisis have been optimistically reimagined over the last few years, through an examination of seven logics that rebrand insecurity including within housing, labour economies and gentrifying areas. In doing so, it paints a frightening picture of how crisis conditions have become not just accepted, but are in fact desired, in today’s metropolis.