Reference Books In The Mass Media
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Reference Books In The Mass Media
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Author : Eleanor Blum
language : en
Publisher: Urbana : University of Illinois Press
Release Date : 1962
Reference Books In The Mass Media written by Eleanor Blum and has been published by Urbana : University of Illinois Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Communication categories.
Reference Books In The Mass Media
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Author : Eleanor Blum
language : en
Publisher:
Release Date : 1962
Reference Books In The Mass Media written by Eleanor Blum and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with categories.
Reference Books In The Mass Media
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Author :
language : en
Publisher:
Release Date : 1972
Reference Books In The Mass Media written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with categories.
Understanding Mass Communication
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Author : Melvin Lawrence DeFleur
language : en
Publisher:
Release Date : 1988
Understanding Mass Communication written by Melvin Lawrence DeFleur and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Language Arts & Disciplines categories.
Mass Media Research
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Author : Roger D. Wimmer
language : en
Publisher: Arden Shakespeare
Release Date : 1991
Mass Media Research written by Roger D. Wimmer and has been published by Arden Shakespeare this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Social Science categories.
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.
Communication And The Mass Media
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Author : Eleanor S. Block
language : en
Publisher:
Release Date : 1991
Communication And The Mass Media written by Eleanor S. Block and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Language Arts & Disciplines categories.
The Routledge Handbook Of Emotions And Mass Media
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Author : Katrin Döveling
language : en
Publisher: Routledge
Release Date : 2010-10-04
The Routledge Handbook Of Emotions And Mass Media written by Katrin Döveling and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-04 with Psychology categories.
The impact of mass media on individuals and society is to a great extent based on human emotions. Emotions, in turn, are essential in understanding how media messages are processed as well as media’s impact on individual and social behavior and public social life. Adopting an interdisciplinary approach to the study of emotions within a mass media context, the Handbook of Emotions and Mass Media addresses areas such as evolutionary psychology, media entertainment, sociology, cultural studies, media psychology, political communication, persuasion, and new technology. Leading experts from across the globe explore cutting-edge research on issues including the evolutionary functions of mediated emotions, emotions and media entertainment , measurements of emotions within the context of mass media, media violence, fear-evoking media, politics and public emotions, features , forms and functions of emotions beyond the message, and provide the reader a glimpse into future generations of media technology. This compelling and authoritative Handbook is an essential reference tool for scholars and students of media, communication studies, media psychology, emotions, cultural studies, sociology, and other related disciplines.
Dictionary Of Mass Communication
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Author : Obinna Charles Okwelume
language : en
Publisher: Arima Pub
Release Date : 2006
Dictionary Of Mass Communication written by Obinna Charles Okwelume and has been published by Arima Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
.journalists, broadcasters, public relations and advertising practitioners as well as mass communication scholars will find this a useful reference material. Chukwuemeka Chikelu, Minister, Information and National Orientation, Nigeria, 2004. This book is a valuable resource; a guide through the jargon and terminology of the world of media and mass communication.(it) provides students, professionals and academics alike with a way to comprehend the world of mass communication, and to ensure that they are clear and precise in their understanding of the world around them. Mark Bikerton, Director, Student Recruitment, Marketing and Communications, London Metropolitan University. .an invaluable reference hub for PR practitioners and others in related fields of communication. from a brilliant author who knows his onions. Joe Itah, Chapter Chairman, Nigerian Institute of Public Relations, Abuja, 2006. Dictionary of Mass Communication is an introductory text that invites scholars of the subject or related disciplines to the terminologies used in the field. It creates a clear understanding of these jargons to facilitate apprehension both for new comers in the field and old players. Organised in such a way for easy reference, it covers terminologies in public relations, advertising, communication and marketing research, journalism, photojournalism, broadcasting, etc. No media or communication studies will absolute without this text. O. CHARLES OKWELUME JNR. is a scholar of mass communication and international relations. Erstwhile Editor-in-Chief of NYSC FCT Editorial Board, he is author of Drumbeats of Black Africa and is presently at the University of Birmingham.
Applied Mass Communication Theory
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Author : Jack Rosenberry
language : en
Publisher: Routledge
Release Date : 2021-09-30
Applied Mass Communication Theory written by Jack Rosenberry and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-30 with Social Science categories.
Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362
Writing For The Mass Media
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Author : James Glen Stovall
language : en
Publisher: Prentice Hall
Release Date : 1998
Writing For The Mass Media written by James Glen Stovall and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Mass media categories.
Jim Stovall's book, first published in 1985, has proven itself over and over as an invaluable tool for those who write for the media. It is a book that introduces readers to the forms and demands of writing for the mass media. Its simple, straightforward approach, abundance of material, and attractive design make it a book that is easy to use and ultimately helpful in learning the forms of media writing. The new edition contains all of the material that users have found helpful in the previous edition: clear, well-written text, excellent examples of media writing in all forms, and many exercises. In addition, the fourth edition has a complete chapter on media writing and the law, a revamped chapter on writing in the media environment, and sections on writing for the World Wide Web and on presenting information graphically.