Refreshing The Customer Dialogue With Personalization Teaching And Algorithms
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Refreshing The Customer Dialogue With Personalization Teaching And Algorithms
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Author : Mattias Sjovall
language : en
Publisher: BoD - Books on Demand
Release Date : 2018-05-15
Refreshing The Customer Dialogue With Personalization Teaching And Algorithms written by Mattias Sjovall and has been published by BoD - Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-15 with Business & Economics categories.
THE CUSTOMER EXPECTS MORE, it’s time to raise the bar and deliver a refreshed Customer Dialogue. Teach the complex, earn trust, see the customer, make it personalized and offer an instant learning journey. Provide micro-training in the moment, in the customer meeting. Enlighten! ́And understand why this is real now and learn how to do it. No matter whether you are a human being or an AI-algorithm. In a fast-spinning world with a huge amount of complexity, newly invented technology, online services offerings and proliferate multiple-choice situations, requiring constant important personal decisions - you might wonder how to keep up? All this in combination with personal limitations in time and mental bandwidth creates a great opportunity and need in the world for brands and passionate individuals, or sophisticated AI-algorithms, to take on the role of a teacher and digital curator and explain topics of interest in an effective and consumable style. Still in the context of a business purpose. Additionally, thanks to mobile devices, search engines and a vast sea of updated websites the customers are already highly educated, skilled and updated on the basic levels. They expect to meet and talk to sources of higher wisdom when they communicate with a brand. Vendors need to step up here and improve the conversational style and give customers what they need: enlightenment and advisory based on a true understanding of and empathy for the customer, not only the basics. This book provides tactics and insights into how to effectively explain complicated matters with aspects of: expectation management, an executive summary format, story journeys, zoom in and zoom out, in-flow-repetition, the Swedish perspective, play intelligence, digital curation, and more! All framed in a new method: The Cassiopeia Method. A practical guide for customer-facing persons/algorithms looking for tangible suggestions as how to become even more appreciated by the customer. Join the movement of a beautiful and new Customer Dialogue!
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Flip Your Classroom
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Author : Jonathan Bergmann
language : en
Publisher: International Society for Technology in Education
Release Date : 2012-06-21
Flip Your Classroom written by Jonathan Bergmann and has been published by International Society for Technology in Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-21 with Education categories.
Learn what a flipped classroom is and why it works, and get the information you need to flip a classroom. You’ll also learn the flipped mastery model, where students learn at their own pace, furthering opportunities for personalized education. This simple concept is easily replicable in any classroom, doesn’t cost much to implement, and helps foster self-directed learning. Once you flip, you won’t want to go back!
Customer Education
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Author : Adam Avramescu
language : en
Publisher: Independently Published
Release Date : 2019-01-10
Customer Education written by Adam Avramescu and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-10 with Business & Economics categories.
Today's software companies can't afford to be passive with their customers. As software moves to the web and becomes more consumerized, software companies can only grow if their current customers renew and grow over time. Otherwise those customers will leave, creating a "leaky bucket" of revenue.So, what are smart, innovative companies doing before they end up with severe churn problems? Forward-thinking companies invest in Customer Education early as a way to drive customer growth and maximize lifetime value in a scalable way. Over time, this function has the potential to differentiate a company in the market.Consider this book a survival guide to investing in a Customer Education function, including: -How to drive a Customer Education strategy across your customer lifecycle-Tips for creating killer content that will actually lead to customer performance-What tools to implement as part of your technology stack-Measurement strategies for improving your content and showing ROI-And more...
Predictive Marketing
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Author : Omer Artun
language : en
Publisher: John Wiley & Sons
Release Date : 2015-08-06
Predictive Marketing written by Omer Artun and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-06 with Business & Economics categories.
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
Rewiring Education
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Author : John D. Couch
language : en
Publisher: BenBella Books
Release Date : 2023-01-03
Rewiring Education written by John D. Couch and has been published by BenBella Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-03 with Education categories.
What if we could unlock the potential in every child? As it turns out, we can. Apple's iconic cofounder Steve Jobs had a powerful vision for education: employing technology to make an enormous impact on the lives of millions of students. To realize this vision, Jobs tapped John D. Couch, a trusted engineer and executive with a passion for education. Couch believed the real purpose of education was to help children discover their unique potential and empower them to reach beyond their perceived limitations. Today, technology is increasingly integrated into every aspect of our lives, rewiring our homes, our jobs, and even our brains. Most important, it presents an opportunity to rewire education to enrich and strengthen our schools, children, and society In Rewiring Education, Couch shares the professional lessons he's learned during his 50-plus years in education and technology. He takes us behind Apple's major research study, Apple Classrooms of Tomorrow (ACOT), and its follow-up (ACOT 2), highlighting the powerful effects of the Challenge-Based Learning framework. Going beyond Apple's walls, he also introduces us to some of the most extraordinary parents, educators, and entrepreneurs from around the world who have ignored the failed promises of memorization and, instead, utilize new science-backed methods and technologies that benefit all children, from those who struggle to honor students. Rewiring Education presents a bold vision for the future of education, looking at promising emerging technologies and how we—as parents, teachers, and voters—can ensure children are provided with opportunities and access to the relevant, creative, collaborative, and challenging learning environments they need to succeed.
Design Recommendations For Intelligent Tutoring Systems Volume 10 Strengths Weaknesses Opportunities And Threats Swot Analysis Of Intelligent Tutoring Systems
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Author : Anne Sinatra
language : en
Publisher: U.S. Army DEVCOM – Soldier Center
Release Date : 2023-03-10
Design Recommendations For Intelligent Tutoring Systems Volume 10 Strengths Weaknesses Opportunities And Threats Swot Analysis Of Intelligent Tutoring Systems written by Anne Sinatra and has been published by U.S. Army DEVCOM – Soldier Center this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-10 with Computers categories.
This book is a resource for those who are new to intelligent tutoring systems (ITSs), as well as those with a great deal of experience with them. This is the tenth book in our Design Recommendations for Intelligent Tutoring Systems book series. The focus of this book is on Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analyses of varying components of ITSs. Each chapter in the book represents a different topic area, and includes a SWOT analysis that is specific to that topic and how it relates to ITSs. This book can be read in order, or a reader can choose a specific topic area and move directly to that chapter. Each SWOT Analysis describes the current state of the topic area, and how the lessons learned from the analysis could be applied to the Generalized Intelligent Framework for Tutoring (GIFT) (Sottilare et al., 2012; Sottilare et al., 2017). GIFT is an ITS architecture that is open-source, modular, and domain independent (Sottilare et al., 2017). Each book in the design recommendations series has addressed a different ITS topic area, and how the work in each chapter can relate to and inform the GIFT architecture. GIFT has continually been in development, with features consistently being added to improve functionality, as well as reduce the skill requirement for authoring content in GIFT. GIFT is freely available in both downloadable and Cloud versions at https://www.GIFTtutoring.org.
The Alignment Problem
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Author : Brian Christian
language : en
Publisher: Atlantic Books
Release Date : 2021-01-21
The Alignment Problem written by Brian Christian and has been published by Atlantic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-21 with Computers categories.
'Vital reading. This is the book on artificial intelligence we need right now.' Mike Krieger, cofounder of Instagram Artificial intelligence is rapidly dominating every aspect of our modern lives influencing the news we consume, whether we get a mortgage, and even which friends wish us happy birthday. But as algorithms make ever more decisions on our behalf, how do we ensure they do what we want? And fairly? This conundrum - dubbed 'The Alignment Problem' by experts - is the subject of this timely and important book. From the AI program which cheats at computer games to the sexist algorithm behind Google Translate, bestselling author Brian Christian explains how, as AI develops, we rapidly approach a collision between artificial intelligence and ethics. If we stand by, we face a future with unregulated algorithms that propagate our biases - and worse - violate our most sacred values. Urgent and fascinating, this is an accessible primer to the most important issue facing AI researchers today.
Quotations From Chairman Mao Tsetung
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Author : Zedong Mao
language : en
Publisher: China Books
Release Date : 1990
Quotations From Chairman Mao Tsetung written by Zedong Mao and has been published by China Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with China categories.
Make Yourself Clear
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Author : Dr. Reshan Richards
language : en
Publisher: John Wiley & Sons
Release Date : 2019-04-29
Make Yourself Clear written by Dr. Reshan Richards and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-29 with Business & Economics categories.
How can you communicate effectively and create meaningful interactions in an increasingly digital world? By teaching. In Make Yourself Clear, educational experts and entrepreneurs Reshan Richards and Stephen J. Valentine explain the many parallels between teaching and business and offer companies, both large and small, concrete advice for building the teaching capacity of their salespeople, leaders, service professionals, and trainers. The rise of digital communications has led to three emergent, often problematic, forces: automation, an increase in the speed and volume of information transfer, and an unmet need for people to feel more than satisfied in their interpersonal transactions, particularly between sellers and consumers. Through a mix of research, anecdotes, case studies, and theoretical speculation, this book equips readers to build understanding within their current and future audiences by leveraging the tools, methods, and mindsets used by successful teachers. You will be equipped to understand others better, and in turn, to be better understood. Make Yourself Clear is not prescriptive, nor does it suggest rigid steps, pillars, or frameworks. Instead, it provides immediately recognizable and relatable context, suggesting actions that can be tried, measured, tested, and iterated upon in any communication context that involves the exchange of information and ideas. Ground your business communications in proven techniques Profit from expert instruction given by those who have helped thousands of readers and workshop students Develop your sales career by applying effective teaching practices to customer and colleague interactions For educators, adopt the latest best practices into your teaching style Backed by thorough research and extensive real-world testing, Make Yourself Clear opens a door to more productive communication and more effective interactions. It offers compelling and relevant insights to longtime fans of the work of Richards and Valentine and newcomers alike, leading to real and lasting benefits.