Regional Marketing And The Strategic Market Planning Approach To Attract Business And Industry Case Study
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Regional Marketing And The Strategic Market Planning Approach To Attract Business And Industry Case Study
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Author : Franz Kero
language : en
Publisher: diplom.de
Release Date : 2002-12-09
Regional Marketing And The Strategic Market Planning Approach To Attract Business And Industry Case Study written by Franz Kero and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-12-09 with Business & Economics categories.
Inhaltsangabe:Abstract: This thesis describes and evaluates how regional marketing, based on the ideas of Philip Kotler s Marketing Places (1993), can be a reasonable tool to attract business locators into economic regions. The thesis concentrates on strategic market planning of local economic development programs. It is presented how to make use of local competitive advantages by useful bundling of incentives. The notion of marketing and governing places is combined and shall offer the reader a new perspective of meeting regional economic objectives for places. This thesis is divided into two parts: a theoretical part (where industrial incentives are presented and Kotler s concept is explained and criticized) and an empirical part (where regional marketing is applied and tested for effectiveness). First, it will be defined what regional marketing is and what forms of incentives are considered. Then it will be presented how marketing strategies can be organized in a local environment, followed by a discussion how companies make location decisions. In the last chapter of the first part, a critical discussion of the regional marketing approach is presented. In the second part, an emphasis will be put on the case study; a location (Orange County, California, USA) where economic development based on marketing planning came to work. With a view to the situation and implications analyzed in the case study, it will be tried to scrutinize effectiveness and usefulness of economic development programs based on regional marketing principles for this place in question and in general. Inhaltsverzeichnis:Table of Contents: TABLE OF CONTENTS0 1.INTRODUCTION2 1.1Delineation of the problem3 1.2Marketing as a regional development approach4 1.3Methodology6 1.4Objectives and structure of the master s thesis6 1.5Region7 2DEFINITION OF REGIONAL MARKETING8 2.1Regional marketing and regional economic development11 OBJECTIVES13 2.2Major elements of a regional marketing program14 2.3Strategic market planning process16 2.3.1Conducting the place audit16 2.3.2Describing the vision and objectives18 2.3.3Formulating the strategy18 2.3.4Operative plan18 2.3.5Implementation and control19 2.4Organization of regional marketing programs19 2.4.1Forms of economic development organizations in the USA20 2.4.2Participants of a regional marketing program22 2.5Objectives of regional marketing programs23 2.5.1Increasing the attractiveness of a city as a place of [...]
Oecd Territorial Reviews Gotland Sweden
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2022-06-22
Oecd Territorial Reviews Gotland Sweden written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-22 with categories.
Gotland is Sweden’s largest island and the largest island in the Baltic Sea. While Sweden has numerous Islands, Gotland’s development trajectory is unique in Sweden. It is the smallest region in the country in population size and economic base, and it is located the furthest from the mainland (90 km).
Marketing Planning Strategy
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Author : Subhash C. Jain
language : en
Publisher: South Western Educational Publishing
Release Date : 1993
Marketing Planning Strategy written by Subhash C. Jain and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Focusing on the strategic business unit, this book provides complete coverage on what marketing strategy is and to formulate and implement it. 23 cases, 15 of which are new, and current examples give the book perspective. New to this edition: global marketing strategy; 10 international cases; and a discussion on Nissan Motor Company's international integration.
Strategic Marketing Cases In Emerging Markets
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Author : Atanu Adhikari
language : en
Publisher: Springer
Release Date : 2018-07-21
Strategic Marketing Cases In Emerging Markets written by Atanu Adhikari and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-21 with Business & Economics categories.
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Industrial Marketing
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Author : Thomas Fotiadis
language : en
Publisher: SAGE
Release Date : 2022-12-31
Industrial Marketing written by Thomas Fotiadis and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-31 with Business & Economics categories.
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes) This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels. Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece. Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria’s Gordon Institute of Business Science, South Africa. George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece. Christina Öberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden. Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.
Marketing Case Studies In Emerging Markets
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Author : Dilip S. Mutum
language : en
Publisher: Springer Nature
Release Date :
Marketing Case Studies In Emerging Markets written by Dilip S. Mutum and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Strategic Market Planning
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Author : Robert J. Hamper
language : en
Publisher: McGraw Hill Professional
Release Date : 1990
Strategic Market Planning written by Robert J. Hamper and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Contains guidelines for inventory of internal and external environments, plus instructions on how to apply data to create a marketing plan.
Handbook Of Niche Marketing
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Author : Tevfik Dalgic
language : en
Publisher: Psychology Press
Release Date : 2006
Handbook Of Niche Marketing written by Tevfik Dalgic and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing's: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.
International Marketing
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Author : Roger Bennett
language : en
Publisher:
Release Date : 1998
International Marketing written by Roger Bennett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
Topics include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.