Regionaltourismus
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Regionaltourismus
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Author : Knut A. Wiesner
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2021-09-07
Regionaltourismus written by Knut A. Wiesner and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-07 with Business & Economics categories.
Die erfolgreiche Etablierung und Vermarktung einer Region als Tourismusregion bzw. Destination ist eine Gemeinschaftsaufgabe und stellt große Herausforderungen an alle regionalen Tourismusakteure. In vielen Tourismusregionen mangelt es noch immer an professioneller Tourismusarbeit und einem effektiven Destination Management (DMO). Dieses Werk zeigt auf, wie Kooperation und Qualität verbessert, wie 360-Grad-Marketing genutzt und eine attraktive Destination mit profilierter Destinationsmarke gebildet werden können.
Resort Destinations
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Author : Bruce Prideaux
language : en
Publisher: Routledge
Release Date : 2009-06-04
Resort Destinations written by Bruce Prideaux and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-04 with Business & Economics categories.
Destination management and resort development and planning are strong core areas in the final year of most undergraduate degrees and a popular area of study at postgraduate level. Using original case studies based on his own research, Resort Destinations uses examples from Australia's Gold Coast, Britain's Brighton, USA's Las Vegas, as well as Hong Kong, New Zealand and the Caribbean.
Wine Food And Tourism Marketing
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Author : C Michael Hall
language : en
Publisher: Routledge
Release Date : 2013-10-08
Wine Food And Tourism Marketing written by C Michael Hall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-08 with Business & Economics categories.
Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia’s emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa’s Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.
Asia On Tour
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Author : Tim Winter
language : en
Publisher: Routledge
Release Date : 2008-09-24
Asia On Tour written by Tim Winter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-24 with Political Science categories.
With the vast majority of academic theory on tourism based onWestern tourists, Asia on Tour illustrates why the rapid growth of travel for leisure and recreation in Asia demands a reappraisal of how tourism is analyzed and understood. Examining domestic and intra-regional tourism, the book reveals how improvements in infrastructures, ever increa
Tourism Encounters And Controversies
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Author : Asst Prof Gunnar Thór Jóhannesson
language : en
Publisher: Ashgate Publishing, Ltd.
Release Date : 2015-06-28
Tourism Encounters And Controversies written by Asst Prof Gunnar Thór Jóhannesson and has been published by Ashgate Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-28 with Business & Economics categories.
Focusing on ontological politics of tourism development, this book examines how different versions of tourism are enacted, how encounters between different versions of tourism orderings may result in controversies, but also on how these enactments and encounters are entangled in multiple ways to broader areas of development, conservation, policy and destination management. Inspired by post-actor-network theory and related research, the studies include the social as well as the material, but also multiplicity and ontological politics when examining controversial matters or events.
Scientific Tourism
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Author : Susan Slocum
language : en
Publisher: Routledge
Release Date : 2015-05-15
Scientific Tourism written by Susan Slocum and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-15 with Business & Economics categories.
As researchers in emerging economies, scientists are often the first foreign visitors to stay in remote rural areas and, on occasion, form joint venture ecotourism and community tourism projects or poverty alleviation schemes between local agencies or NGOs, the local community, and their home institution or agency. They therefore can contribute to avenues for the conservation of natural resources and the development of rural communities as well as influencing the future tourism development through its perceived legitimacy and the destination image it promotes. This book for the first time critically reviews tourism debates surrounding this emerging market of scientific and research oriented tourism. It is divided into three inter-related sections. Section 1 sets the stage of the discourse of scientific research in tourism; Section 2 evaluates the key players of scientific tourism looking particularly at the roles of NGOs, government agencies and university academic staff and Section 3 contains case studies documenting the niche of researchers as travelers in a range of geographical locations including Tanzania, Australia, Chile, Peru and Mexico. The title’s multidisciplinary approach provides an informed, interesting and stimulating addition to the existing limited literature and raises many issues and associated questions including the role of science tourism in tourism development and expansion, the impacts of scientific and research-based tourism, travel behaviors and motivations of researchers to name but a few. This significant volume will provide the reader with a better understanding of scientists as travelers, their relationship to the tourism industry, and the role they play in community development around tourism sites. It will be valuable reading for students and academics across the fields of Tourism, Geography and Development Studies as well as other social science disciplines.
Ireland
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Author : Tina Neylon
language : en
Publisher: Hunter Publishing, Inc
Release Date : 2012-03-01
Ireland written by Tina Neylon and has been published by Hunter Publishing, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-01 with Travel categories.
Designed to be used while you're on the go, Hunter's Pocket Adventures fit in your pocket with ease and make the perfect take-along reference. They contain all the practical travel information you need - places to stay and eat, tourist information resources, travel advice, emergency contacts and more - plus condensed sections on history and geography that give you good background knowledge of the destination. The authors are fascinated with the destination and their passion comes across in the text, which is lively, revealing and a pleasure to read.
Australian Island Arks
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Author : Dorian Moro
language : en
Publisher: CSIRO PUBLISHING
Release Date : 2018-02
Australian Island Arks written by Dorian Moro and has been published by CSIRO PUBLISHING this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02 with Business & Economics categories.
Australia is the custodian of a diverse range of continental and oceanic islands. From Heard and Macquarie in the sub-Antarctic, to temperate Lord Howe and Norfolk, to the tropical Cocos (Keeling) Islands and the islands of the Great Barrier Reef, Australia’s islands contain some of the nation’s most iconic fauna, flora and ecosystems. They are a refuge for over 35% of Australia’s threatened species and for many others declining on mainland Australia. They also have significant cultural value, especially for Indigenous communities, and economic value as centres for tourism. Australian Island Arks presents a compelling case for restoring and managing islands to conserve our natural heritage. With contributions from island practitioners, researchers and policy-makers, it reviews current island management practices and discusses the need and options for future conservation work. Chapters focus on the management of invasive species, threatened species recovery, conservation planning, Indigenous cultural values and partnerships, tourism enterprises, visitor management, and policy and legislature. Case studies show how island restoration and conservation approaches are working in Australia and what the emerging themes are for the future. Australian Island Arks will help island communities, managers, visitors and decision-makers to understand the current status of Australia’s islands, their management challenges, and the opportunities that exist to make best use of these iconic landscapes.
Destination Marketing Organisations
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Author : Steven Pike
language : en
Publisher: Routledge
Release Date : 2007-06-01
Destination Marketing Organisations written by Steven Pike and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-01 with Business & Economics categories.
Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.
The Wiley Blackwell Companion To Tourism
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Author : Alan A. Lew
language : en
Publisher: John Wiley & Sons
Release Date : 2014-04-02
The Wiley Blackwell Companion To Tourism written by Alan A. Lew and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-02 with Business & Economics categories.
The Wiley Blackwell Companion to Tourism presents a collection of readings that represent an essential and authoritative reference on the state-of-the-art of the interdisciplinary field of tourism studies. Presents a comprehensive and critical overview of tourism studies across the social sciences Introduces emerging topics and reassesses key themes in tourism studies in the light of recent developments Includes 50 newly commissioned essays by leading experts in the social sciences from around the world Contains cutting-edge perspectives on topics that include tourism’s role in globalization, sustainable tourism, and the state’s role in tourism development Sets an agenda for future tourism research and includes a wealth of bibliographic references