Reifegradmodell Zur Digitalen Kundeninteraktion Im Internet
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Reifegradmodell Zur Digitalen Kundeninteraktion Im Internet
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Author : Johannes Jüngst
language : de
Publisher: BoD – Books on Demand
Release Date : 2016-09-29
Reifegradmodell Zur Digitalen Kundeninteraktion Im Internet written by Johannes Jüngst and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-29 with Social Science categories.
Der Einsatz neuer Informations- und Kommunikationstechnologien und der damit einhergehende Wandel des sozialen Verhaltens beeinflussen und verändern gerade im Handels- und Dienstleistungsbereich die Anbieter-Kunden-Beziehung nachhaltig. Das Internet als wesentlicher Träger der Wissenserzeugung und -verteilung hat sich in der Beziehung zum Kunden, aber auch der Kunden untereinander, zur zentralen Plattform für Kommunikation und Zusammenarbeit entwickelt. Es eröffnet zugleich neue Möglichkeiten der Teilhabe, Emanzipation und Transparenz, die für alle Beteiligten ein Potential zur Stärkung von Innovation und Fortschritt in bislang ungekanntem Ausmaß darstellen, aber gerade auch die Unternehmen einem erhöhten Wettbewerbsdruck aussetzen. Wo genau stehen die Unternehmen derzeit in Ihrer Entwicklung? Welche zukünftigen Ziele können angestrebt werden, um die Potentiale der digitalen Kundeninteraktion erfolgreich zu nutzen? Ein Reifegradmodell soll Unternehmen unterstützten, sich in fünf Stufen und auf Basis eines umfassenden Kategorien- und Kriterienkatalogs individuell in ihrer Reife in der digitalen Kundeninteraktion selbst zu bewerten, und Möglichkeiten der Weiterentwicklung aufzeigen.
Management 4 0 Unternehmensf Hrung Im Digitalen Zeitalter
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Author : Michael Erner
language : de
Publisher: Springer-Verlag
Release Date : 2018-12-05
Management 4 0 Unternehmensf Hrung Im Digitalen Zeitalter written by Michael Erner and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-05 with Business & Economics categories.
Die Digitalisierung führt zu radikalen Umbrüchen im Wettbewerb, im Kundenverhalten sowie in der Arbeitswelt und stellt damit Unternehmen und Management vor neue Herausforderungen. Im vorliegenden Buch werden die Gestaltungsoptionen für ein Management 4.0, also ein auf die digitale Ökonomie zugeschnittenes Management, analysiert und dargestellt. Welcher Veränderungsbedarf ergibt sich dabei und welches sind die passenden Strategien? Hierzu stellen Experten aus Wissenschaft und Praxis neue digitale funktionsbezogene und funktionsübergreifende Managementansätze vor. Das Buch liefert damit konkrete Antworten auf die Frage, wie die Digitalisierung die verschiedenen, betrieblichen Managementbereiche heute und zukünftig beeinflusst und beeinflussen wird, was zu tun ist, um den Herausforderungen der Digitalisierung zu begegnen und diese in chancenreiche Möglichkeiten zu verwandeln sowie letztlich welche Anpassungsnotwendigkeiten und Gestaltungsmöglichkeiten der jeweiligen Managementkonzepte sich vor diesem Hintergrund ergeben. Damit wird Praktikern, Wissenschaftlern, Lehrenden und Studierenden verschiedenster betriebswirtschaftlicher Fachbereiche gleichermaßen in einem Buch ein umfassender Überblick über die Auswirkungen der Digitalisierung auf das Corporate Management sowie die wichtigsten funktionalen Managementbereiche vermittelt.
Erfolgsfaktoren Bei Der Markteinf Hrung Von Datenbasierten Dienstleistungen
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Author : Marco Husmann
language : de
Publisher: Apprimus Wissenschaftsverlag
Release Date : 2020-04-27
Erfolgsfaktoren Bei Der Markteinf Hrung Von Datenbasierten Dienstleistungen written by Marco Husmann and has been published by Apprimus Wissenschaftsverlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-27 with Technology & Engineering categories.
Maschinen- und Anlagenbauer stehen vor der Transformation zu digitalen, datenbasierten Dienstleistungen. Viele Unternehmen scheitern an der Kommerzialisierung und Markteinführung. Die vorliegende Arbeit unterstützt Unternehmen des Maschinen- und Anlagenbaus bei der erfolgreichen Markteinführung datenbasierter Dienstleistungen. Auf Basis von empirischen Studien und Fallbeispielen werden Erfolgsfaktoren der Markteinführung untersucht und konkrete Gestaltungsempfehlungen für die Praxis abgeleitet.
Erfolgsfaktoren Von Mobile Business
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Author : Martin Egeli
language : de
Publisher: Springer-Verlag
Release Date : 2016-03-14
Erfolgsfaktoren Von Mobile Business written by Martin Egeli and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-14 with Computers categories.
In seiner Masterarbeit befasst sich Martin Egeli mit der digitalen Transformation von Unternehmen durch Mobile Informationstechnik (IT) und identifiziert in den vier Ebenen Strategie, Prozesse, Systeme und Kultur zehn zentrale Erfolgsfaktoren für Mobile Business. Er entwickelt darauf aufbauend das „Mobile Business Maturity Model“. Dieses Reifegradmodell mit fünf Reifegradstufen – von geringer bis zu integraler Mobilität – erweist sich als ein vielseitig einsetzbares Managementinstrument, um den eigenen Entwicklungsstand im Unternehmenskontext zu reflektieren und Weiterentwicklungen anzustoßen.
B2b Marketing
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Author : Uwe G. Seebacher
language : en
Publisher: Springer Nature
Release Date : 2021-05-03
B2b Marketing written by Uwe G. Seebacher and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-03 with Business & Economics categories.
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.
Design For Six Sigma Leantoolset
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Author : Christian Staudter
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-11-26
Design For Six Sigma Leantoolset written by Christian Staudter and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-26 with Business & Economics categories.
The Toolset is a comprehensive collection of the relevant Design for Six Sigma+Lean tools, which are necessary for successfully implementing innovations. All tools are presented in a clear structure, providing a good overview of the methodology. The chronology of the listed tools corresponds to the procedure in a Design for Six Sigma+Lean development project with the stages Define, Measure, Analyze, Design, and Verify. Due to this unique structure by which tools can be found and applied quickly we created a book that facilitates project work in practical use enormously. Migrating from a tool based approach to a question based approach is a decisive success factor in our opinion enabling firstly, increased efficiency of project work for the Project Leader, his team and the associated Stakeholders, and secondly, significantly increasing the probability of success for the respective innovation projects.
Digital Disruption
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Author : James McQuivey
language : en
Publisher: Amazon Publishing
Release Date : 2013
Digital Disruption written by James McQuivey and has been published by Amazon Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business planning categories.
You always knew digital was going to change things, but you didn't realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve. James McQuivey of Forrester Research has been teaching people how to do this for over a decade. He's gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation. Now he's sharing his approach with you. McQuivey will show you how Dr. Hugh Reinhoff of Ferrokin BioSciences disrupted the pharmaceutical industry, streamlining connections with doctors and regulators to bring molecules to market far faster--and then sold out for $100 million. How Charles Teague and his team of four people created Lose It!, a weight loss application that millions have adopted, achieving rapid success and undermining titans like Weight Watchers and Jenny Craig in the process.
D Quarks The Path To Digital Business
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Author : Carsten Hentrich
language : en
Publisher: Murmann Publishers GmbH
Release Date : 2016-10-18
D Quarks The Path To Digital Business written by Carsten Hentrich and has been published by Murmann Publishers GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-18 with Business & Economics categories.
Particle accelerators for digital transformation Just as quarks are the fundamental particles of matter, digital change in companies is built on certain fundamental "particles." We call them d.quarks. They represent the capabilities that companies need in order to design, enable, and deliver digital value creation. The description of each d.quark covers four dimensions: organization, people and skills, processes, and technologies. Carsten Hentrich and Michael Pachmajer have discovered the d.quarks, and this book provides their first extensive description in an integrated model. Using a series of real-life examples, the authors explain how companies should use the d.quarks to go digital. d.quarks help master digital change - in any type of company.
Six Sigma Lean Toolset
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Author : Renata Meran
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-04-09
Six Sigma Lean Toolset written by Renata Meran and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-09 with Business & Economics categories.
The current, second edition of this book reflects the 15 years of practical experience with the Six Sigma+Lean toolbox. It is a comprehensive collection of all the tools necessary for project work and running workshops when improving processes. All tools have been illustrated in a clear and comprehensible structure with examples and tips for applying the tools included. The chronology corresponds to the procedure of an improvement project comprising the steps D(efine), M(easure), A(nalyze), I(mprove) and C(ontrol). The most important innovation of this edition is the fact that it guides the user to select the appropriate tool using questions. The paradigm change from a Toolset to a Mindset has proven worthwhile in project work and ensures that corporate problems are addressed with the goal of achieving efficient solutions rather than having a large quantity of perfect tools to choose from. The efficiency factor of work in projects and workshops will therefore improve significantly. Through this paradigm change, connected with its unique structure, this book provides an effective tool not only for project and workshop leaders but also for the executives/sponsors involved who will be guided to solve the given task formulation quickly and in a sustainable way.
Trust And Communication
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Author : Bernd Blöbaum
language : en
Publisher: Springer Nature
Release Date : 2021-07-02
Trust And Communication written by Bernd Blöbaum and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-02 with Social Science categories.
Trust is a fundamental concept in modern society. This book provides current findings of trust research from various disciplines: communication studies, information systems, educational and organizational psychology, sports psychology and economics. The volume analyses how trust relationships have changed and are still changing under the influence of digitalization. In addition to presenting the current state of research, the implications for trust relationships in the digital world are examined. The book brings together empirical findings with the implications for media, business, sports and science. It is of value to interdisciplinary researchers and graduate students.