Reimagining Luxury
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Reimagining Luxury
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Author : Diana Verde Nieto
language : en
Publisher: Kogan Page Publishers
Release Date : 2024-01-03
Reimagining Luxury written by Diana Verde Nieto and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-03 with Business & Economics categories.
It has never been more important for the luxury industry to embrace sustainability and transform their businesses for a better future. However, in order to become authentically sustainable, companies need to shift their mindsets. Reimagining Luxury offers invaluable guidance for businesses seeking to thrive in a sustainable future. Authored by Diana Verde Nieto, an expert in the field, and incorporating insights from industry leaders such as LVMH, L'Oreal, and Kering, as well as respected figures like Harvard Professor John Kotter and former Unilever CEO Paul Polman. This comprehensive guide provides practical advice on how to shift mindsets, heartsets and practices to achieve sustainable economic growth. Whether you're an established luxury organization or a new player in the field, this book is an essential resource for navigating the changing landscape of sustainability and innovation in the 21st century. Reimagining Luxury empowers 'the reimaginers' to take action and create change by offering practical frameworks and concrete examples. Whether you are an industry professional with years of experience or just starting out, the book will help accelerate your path towards positive change. Covering everything from environmental and social topics to positive storytelling, Reimagining Luxury offers readers a deeper understanding of the interconnectedness of these issues and the steps necessary to address them holistically. The author, Verde Nieto, brings a wealth of knowledge and practical experience to the table as an Adviser at Sustainnovate and Co-Founder of Positive Luxury. Readers can trust that the advice presented is based on both deep expertise and practical experience. If your goal is to embrace sustainable innovation as a catalyst of social and economic growth, then Reimagining Luxury is a must-read.
The History Of Mercedes Benz
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Author : Nicholas Kahn
language : en
Publisher: NK
Release Date : 2023-09-09
The History Of Mercedes Benz written by Nicholas Kahn and has been published by NK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-09 with Transportation categories.
The following list of historical moments in Mercedes-Benz history offers a captivating glimpse into the brand's remarkable evolution over the past century. From its early days as separate entities, Benz & Cie. and Daimler-Motoren-Gesellschaft, to its current standing as a global leader in the automotive industry, each entry on this list showcases a pivotal moment that has shaped the brand's identity. With a legacy rooted in innovation and luxury, Mercedes-Benz has consistently pushed boundaries and redefined automotive excellence. Spanning from the late 19th century to the present day, these moments highlight the brand's unwavering commitment to driving progress. The iconic Motorwagen patent of 1886 by Karl Benz serves as a starting point, setting the stage for a series of groundbreaking achievements. The merger of DMG and Benz & Cie. in 1926 was a pivotal juncture that united two visionary forces under the banner of Mercedes-Benz, a brand synonymous with sophistication and engineering prowess. As we move through the decades, the introduction of iconic models like the 300SL "Gullwing" and the A-Class sedan showcase the brand's adaptability and ability to resonate with changing consumer preferences. From technological innovations such as the introduction of airbags in the early 1980s to the recent electrification efforts with the EQ sub-brand, Mercedes-Benz consistently demonstrates its ability to anticipate trends and set new standards. This list underscores the brand's holistic approach to automotive excellence, blending design, performance, safety, and sustainability. By revisiting these historical moments, we gain insight into a journey defined by resilience, vision, and an enduring pursuit of pushing the limits of what is possible in the world of automobiles.
A Cultural History Of Shopping In The Age Of Enlightenment
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Author : Ilja Van Damme
language : en
Publisher: Bloomsbury Publishing
Release Date : 2022-06-02
A Cultural History Of Shopping In The Age Of Enlightenment written by Ilja Van Damme and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-02 with History categories.
A Cultural History of Shopping was a Library Journal Best in Reference selection for 2022. The 'consumer revolution' of the 18th century has been the subject of much debate among historians but it seems clear there was also a 'retail revolution': a period of unprecedented growth in material goods was accompanied by a proliferation of retail spaces and techniques which brought new fashions and imported commodities to the homes of consumers. Governments responded to a growing culture of polite and civilized behavior across society by stimulating urban renewal for leisure and shopping: new pavements, street lighting, green promenades, theatres, coffee houses, and adjacent shopping streets were laid-out everywhere in Europe. As the 18th century drew to its close, 'shopping' had become a publicly accepted and celebrated leisure pursuit, gaining its proper meaning in multiple languages. A Cultural History of Shopping in the Age of Enlightenment presents an overview of the period with themes addressing practices and processes; spaces and places; shoppers and identities; luxury and everyday; home and family; visual and literary representations; reputation, trust and credit; and governance, regulation and the state.
Proceedings Of The 2022 4th International Conference On Economic Management And Cultural Industry Icemci 2022
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Author : Hrushikesh Mallick
language : en
Publisher: Springer Nature
Release Date : 2023-01-13
Proceedings Of The 2022 4th International Conference On Economic Management And Cultural Industry Icemci 2022 written by Hrushikesh Mallick and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-13 with Business & Economics categories.
This is an open access book. 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022) to be held in Chongqing (Online) on October 14-16, 2022. As the leader of the global trend of scientific and technological innovation, China is constantly creating a more open scientific and technological innovation environment, expanding the depth and breadth of academic cooperation, and building a shared innovation community. These efforts are making new contributions to globalization and building a community with a shared future for mankind. ICEMCI aims to bring together innovative academics and industry experts in Economic Management and Cultural Industry into a common forum. We will discuss and research on areas such as International Economics and Trade, Sustainable Economic Development, Economic Statistics, Economic Policy, The impact of cultural industries on the economy, etc. ICEMCI 2022 also aims to provide a platform for experts, scholars, engineers, technicians and technology R&D personnel to share scientific research results and cutting-edge technologies, understand academic development trends, expand research ideas, strengthen academic research and discussion, and promote cooperation in the industrialization of academic achievements . With the theme "Economic Management and Cultural Industry", ICEMCI 2022 aspires to keeping up with advances and changes to a consistently morphing field. Leading researchers and industry experts from around the globe will be presenting the latest studies through papers, keynote speeches and oral presentations. We warmly invite you to participate in ICEMCI 2022 and look forward to seeing you in Chongqing !
International Luxury Brand Strategy
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Author : Pierre Xiao Lu
language : en
Publisher: Routledge
Release Date : 2021-11-21
International Luxury Brand Strategy written by Pierre Xiao Lu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-21 with Business & Economics categories.
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time. From the international brand management perspective, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game.
The Future Of Luxury Customer Experience
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Author : Gabriella Lojacono
language : en
Publisher: Kogan Page Publishers
Release Date : 2024-08-03
The Future Of Luxury Customer Experience written by Gabriella Lojacono and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-03 with Business & Economics categories.
What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers? These are the questions that The Future of Luxury Customer Experience has been designed to answer, as it explores how luxury brands can best utilize human touch and new technologies to deliver experiences that surprise and delight customers in a truly omnichannel environment. Using case studies from world-leading luxury retailers such as Ferrar, Cartier, Audemars Piguet, Mandarin Oriental, Valentino, Bottega Veneta and many others, this book explains what makes a luxury customer experience different. Learn how luxury brands need to evolve in order to adapt to the changing landscape, using data and the latest technology to provide exceptional customer experiences whilst protecting their customer's privacy. Written by experts from the world-leading SDA Bocconi School of Management, this book provides a thorough understanding of how to create and deliver luxury customer experiences that will build long-lasting customer loyalty, as well as how these experiences can build and support brand awareness. Covering topics such as arts and culture, authenticity, inclusivity and social responsibility, the use of AI and virtual experiences, as well as how to set KPIs to evaluate success, this book provides practical advice on how to create a luxury customer experience that will deliver exceptional results.
The History Of Toyota
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Author : Nicholas Kole
language : en
Publisher: NK
Release Date : 2023-09-09
The History Of Toyota written by Nicholas Kole and has been published by NK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-09 with Transportation categories.
Embark on a historical journey tracing Toyota's evolution from its inception to global prominence. This timeline highlights innovation, adaptability, and a relentless pursuit of excellence. Founded in the early 1930s, Toyota Motor Corporation emerged under Kiichiro Toyoda's leadership, crafting its first prototypes and setting the stage for a lasting legacy. Amidst World War II's challenges and post-war reconstruction, Toyota's transition from military trucks to passenger cars showcased its adaptability. The following decades witnessed iconic milestones, from the legendary Toyopet Crown and globally acclaimed Corolla to the groundbreaking Prius. Toyota's commitment to engineering excellence and sustainability became its hallmark. In the 21st century, the company embraced greener solutions through hybrid and electric technologies, while also venturing into autonomy and connectivity, rooted in its core values of quality and reliability.
The Road To Luxury
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Author : Ashok Som
language : en
Publisher: John Wiley & Sons
Release Date : 2021-10-26
The Road To Luxury written by Ashok Som and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-26 with Business & Economics categories.
Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic. Readers will also benefit from the inclusion of: An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China The creation of savoir faire and business plan competitions in the luxury industry LVMH's sponsoring of Viva Technology Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.
Global Luxury Trends
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Author : J. Hoffmann
language : en
Publisher: Springer
Release Date : 2012-12-04
Global Luxury Trends written by J. Hoffmann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-04 with Business & Economics categories.
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
Sustainable Luxury Brands
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Author : Cesare Amatulli
language : en
Publisher: Springer
Release Date : 2017-01-20
Sustainable Luxury Brands written by Cesare Amatulli and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-20 with Business & Economics categories.
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.