Reimagining Luxury
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Reimagining Luxury
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Author : Diana Verde Nieto
language : en
Publisher: Kogan Page Publishers
Release Date : 2024-01-03
Reimagining Luxury written by Diana Verde Nieto and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-03 with Business & Economics categories.
It has never been more important for the luxury industry to embrace sustainability and transform their businesses for a better future. However, in order to become authentically sustainable, companies need to shift their mindsets. Reimagining Luxury offers invaluable guidance for businesses seeking to thrive in a sustainable future. Authored by Diana Verde Nieto, an expert in the field, and incorporating insights from industry leaders such as LVMH, L'Oreal, and Kering, as well as respected figures like Harvard Professor John Kotter and former Unilever CEO Paul Polman. This comprehensive guide provides practical advice on how to shift mindsets, heartsets and practices to achieve sustainable economic growth. Whether you're an established luxury organization or a new player in the field, this book is an essential resource for navigating the changing landscape of sustainability and innovation in the 21st century. Reimagining Luxury empowers 'the reimaginers' to take action and create change by offering practical frameworks and concrete examples. Whether you are an industry professional with years of experience or just starting out, the book will help accelerate your path towards positive change. Covering everything from environmental and social topics to positive storytelling, Reimagining Luxury offers readers a deeper understanding of the interconnectedness of these issues and the steps necessary to address them holistically. The author, Verde Nieto, brings a wealth of knowledge and practical experience to the table as an Adviser at Sustainnovate and Co-Founder of Positive Luxury. Readers can trust that the advice presented is based on both deep expertise and practical experience. If your goal is to embrace sustainable innovation as a catalyst of social and economic growth, then Reimagining Luxury is a must-read.
The History Of Mercedes Benz
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Author : Nicholas Kahn
language : en
Publisher: NK
Release Date : 2023-09-09
The History Of Mercedes Benz written by Nicholas Kahn and has been published by NK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-09 with Transportation categories.
The following list of historical moments in Mercedes-Benz history offers a captivating glimpse into the brand's remarkable evolution over the past century. From its early days as separate entities, Benz & Cie. and Daimler-Motoren-Gesellschaft, to its current standing as a global leader in the automotive industry, each entry on this list showcases a pivotal moment that has shaped the brand's identity. With a legacy rooted in innovation and luxury, Mercedes-Benz has consistently pushed boundaries and redefined automotive excellence. Spanning from the late 19th century to the present day, these moments highlight the brand's unwavering commitment to driving progress. The iconic Motorwagen patent of 1886 by Karl Benz serves as a starting point, setting the stage for a series of groundbreaking achievements. The merger of DMG and Benz & Cie. in 1926 was a pivotal juncture that united two visionary forces under the banner of Mercedes-Benz, a brand synonymous with sophistication and engineering prowess. As we move through the decades, the introduction of iconic models like the 300SL "Gullwing" and the A-Class sedan showcase the brand's adaptability and ability to resonate with changing consumer preferences. From technological innovations such as the introduction of airbags in the early 1980s to the recent electrification efforts with the EQ sub-brand, Mercedes-Benz consistently demonstrates its ability to anticipate trends and set new standards. This list underscores the brand's holistic approach to automotive excellence, blending design, performance, safety, and sustainability. By revisiting these historical moments, we gain insight into a journey defined by resilience, vision, and an enduring pursuit of pushing the limits of what is possible in the world of automobiles.
Proceedings Of The 2022 4th International Conference On Economic Management And Cultural Industry Icemci 2022
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Author : Hrushikesh Mallick
language : en
Publisher: Springer Nature
Release Date : 2023-01-13
Proceedings Of The 2022 4th International Conference On Economic Management And Cultural Industry Icemci 2022 written by Hrushikesh Mallick and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-13 with Business & Economics categories.
This is an open access book. 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022) to be held in Chongqing (Online) on October 14-16, 2022. As the leader of the global trend of scientific and technological innovation, China is constantly creating a more open scientific and technological innovation environment, expanding the depth and breadth of academic cooperation, and building a shared innovation community. These efforts are making new contributions to globalization and building a community with a shared future for mankind. ICEMCI aims to bring together innovative academics and industry experts in Economic Management and Cultural Industry into a common forum. We will discuss and research on areas such as International Economics and Trade, Sustainable Economic Development, Economic Statistics, Economic Policy, The impact of cultural industries on the economy, etc. ICEMCI 2022 also aims to provide a platform for experts, scholars, engineers, technicians and technology R&D personnel to share scientific research results and cutting-edge technologies, understand academic development trends, expand research ideas, strengthen academic research and discussion, and promote cooperation in the industrialization of academic achievements . With the theme "Economic Management and Cultural Industry", ICEMCI 2022 aspires to keeping up with advances and changes to a consistently morphing field. Leading researchers and industry experts from around the globe will be presenting the latest studies through papers, keynote speeches and oral presentations. We warmly invite you to participate in ICEMCI 2022 and look forward to seeing you in Chongqing !
Global Luxury Trends
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Author : J. Hoffmann
language : en
Publisher: Springer
Release Date : 2012-12-04
Global Luxury Trends written by J. Hoffmann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-04 with Business & Economics categories.
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
International Luxury Brand Strategy
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Author : Pierre Xiao Lu
language : en
Publisher: Routledge
Release Date : 2021-11-21
International Luxury Brand Strategy written by Pierre Xiao Lu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-21 with Business & Economics categories.
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time. From the international brand management perspective, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game.
The Future Of Luxury Brands
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Author : Annamma Joy
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2022-02-07
The Future Of Luxury Brands written by Annamma Joy and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-07 with Business & Economics categories.
The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.
The History Of Toyota
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Author : Nicholas Kole
language : en
Publisher: NK
Release Date : 2023-09-09
The History Of Toyota written by Nicholas Kole and has been published by NK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-09 with Transportation categories.
Embark on a historical journey tracing Toyota's evolution from its inception to global prominence. This timeline highlights innovation, adaptability, and a relentless pursuit of excellence. Founded in the early 1930s, Toyota Motor Corporation emerged under Kiichiro Toyoda's leadership, crafting its first prototypes and setting the stage for a lasting legacy. Amidst World War II's challenges and post-war reconstruction, Toyota's transition from military trucks to passenger cars showcased its adaptability. The following decades witnessed iconic milestones, from the legendary Toyopet Crown and globally acclaimed Corolla to the groundbreaking Prius. Toyota's commitment to engineering excellence and sustainability became its hallmark. In the 21st century, the company embraced greener solutions through hybrid and electric technologies, while also venturing into autonomy and connectivity, rooted in its core values of quality and reliability.
Reimagining Innovation The Future Of Exponential Leadership
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Author : Aaron Bare
language : en
Publisher: AuthorHouse
Release Date : 2020-08-20
Reimagining Innovation The Future Of Exponential Leadership written by Aaron Bare and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-20 with Business & Economics categories.
Bill Gates, Windows, and Microsoft changed the world . . . but they were just the beginning. With the rise of digital technology, business moves at unprecedented speeds and now moves at an exponential pace. This pace is wreaking havoc to the business landscape as we know it. Disruption has brought “too big to fail” companies to their knees in a matter of months and it has made some industries obsolete. Any company or leader that doesn’t move at an exponential pace will be crushed by the new, massively transformative exponential organizations. These organizations are quickly expanding their purpose and invading new industries every day. Guides like Bill Gates, Jeff Bezos, Elon Musk, and more continue to provide us a roadmap for how to navigate the exponential horizon. Through a collection of nine keys of exponential leadership, we have created a formula to navigate the disruption. Exponential leadership—combined with emerging technologies, change, and disruption—will not only disrupt the world but will save it. It is time for a new generation of leadership. A leader that is purposeful, conscious, digital, and above all, exponential. Join us for a journey to reimagine innovation.
The Road To Luxury
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Author : Ashok Som
language : en
Publisher: John Wiley & Sons
Release Date : 2021-10-26
The Road To Luxury written by Ashok Som and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-26 with Business & Economics categories.
Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic. Readers will also benefit from the inclusion of: An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China The creation of savoir faire and business plan competitions in the luxury industry LVMH's sponsoring of Viva Technology Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.
Meta Luxury
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Author : M. Ricca
language : en
Publisher: Springer
Release Date : 2012-04-26
Meta Luxury written by M. Ricca and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-26 with Business & Economics categories.
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.