Relative Effectiveness Of Comparative Advertising And Product Benefit Advertising Among Top Ranked Brands Within A Selected Product Category
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Relative Effectiveness Of Comparative Advertising And Product Benefit Advertising Among Top Ranked Brands Within A Selected Product Category
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Author : Brian E. Holley
language : en
Publisher:
Release Date :
Relative Effectiveness Of Comparative Advertising And Product Benefit Advertising Among Top Ranked Brands Within A Selected Product Category written by Brian E. Holley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Marketing categories.
Proceedings Of The Conference Of The American Academy Of Advertising
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Author : American Academy of Advertising. Conference
language : en
Publisher:
Release Date : 1985
Proceedings Of The Conference Of The American Academy Of Advertising written by American Academy of Advertising. Conference and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Advertising categories.
The Communications Effectiveness Of Comparative Advertising Under Conditions Of Product Involvement And Brand Usage
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Author : Mark B. Traylor
language : en
Publisher:
Release Date : 1979
The Communications Effectiveness Of Comparative Advertising Under Conditions Of Product Involvement And Brand Usage written by Mark B. Traylor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Comparative advertising categories.
The Association Effect In Comparative Advertising Working Paper 461a
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Author : David A. Horne and Michael D. Johnson
language : en
Publisher:
Release Date : 1987
The Association Effect In Comparative Advertising Working Paper 461a written by David A. Horne and Michael D. Johnson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with categories.
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Author :
language : en
Publisher: John Wiley & Sons
Release Date :
written by and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
International Journal Of Advertising
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Author :
language : en
Publisher:
Release Date : 1992
International Journal Of Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Advertising categories.
Persuasive Advertising
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Author : J. Armstrong
language : en
Publisher: Springer
Release Date : 2010-05-26
Persuasive Advertising written by J. Armstrong and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-26 with Business & Economics categories.
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Applied Marketing
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Author : Rochelle Grayson
language : en
Publisher: John Wiley & Sons
Release Date : 2021-06-21
Applied Marketing written by Rochelle Grayson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-21 with categories.
Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.
Measuring Advertising Effectiveness
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Author : William D. Wells
language : en
Publisher: Psychology Press
Release Date : 2014-03-05
Measuring Advertising Effectiveness written by William D. Wells and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-05 with Business & Economics categories.
This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Comparative Advertising Disparagement And Trademark Infringement
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Author : Saadiya Suleman
language : en
Publisher:
Release Date : 2018
Comparative Advertising Disparagement And Trademark Infringement written by Saadiya Suleman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Advertising pervades society and has become a persuasive force working on collective mentality of the public affecting their behaviour. Advertisements create brand image and reinforce it time and again. Traditionally, advertisers sought to present their goods and services in the most favourable light as possible, attempting to influence the public by highlighting the merits of their product or services. However, the early seventies of the last century, ushered a new era of advertising wherein comparative advertisements and commercials identified the competitors products by name. This has created new issues relating to unfair competition, disparagement and trademark infringement. For the purpose of proclaiming his goods as being the best in the world one might be tempted to compare the advantages of his goods over the goods of others. However, while saying his goods are better than his competitors', can one be allowed to say that the competitors' goods are bad? Does that not amount to slandering/disparaging the goods of his competitors? What if the goods advertised are actually better in quality than those of the competitors? Can a seller use a competitor's trademark in advertisement while comparing the relative qualities of the competitive goods? Or would such use for the purpose of distinguishing and claiming superiority over the competitors' product, in the course of advertisement without the permission of the trademark owner constitute trademark infringement? The paper seeks to analyse the intricacies of law involved in the concept of comparative advertising in relation with product disparagement and trademark infringement.